bb0026 smu bba fall 2014 Vth sem assignment

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Bachelor of Business Administration-BBA Semester V

BB0026 – Introduction to technology Management – 2 Credits

(Book ID: B0105)

Assignment (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the role and importance of technology management. [10 Marks]

Ans. Technology Management is set of management disciplines that allows organizations to manage their technological fundamentals to create competitive advantage. Typical concepts used in technology management are technology strategy (a logic or role of technology in organization), technology forecasting (identification of possible relevant technologies for the organization, possibly through technology scouting), technology road mapping (mapping technologies to

Q.2 Explain how the ten basic tenets for the management of technology is used in an enterprise to operate within a TC framework by taking a sample enterprise to explain [10 Marks]

Ans.

 1 Value diversification is a poor substitute for the management of technology (MOT). Value diversification is the improvement of stockholders’ investments in a company through quick-fix solutions on paper, such as mergers, acquisitions, and other stock-enhancing strategies.

2 Manufacturing must keep pace with inventiveness and marketability.

Q.3 How do you assess technology management? [10 marks]

Ans. The problems dealt in this assessment concern the quality of present and future life system threatened and social and environmental system dragged by the industrial option. The achievements are to assess the impact of the technology management. Quality management is the proposed methodology. It is a global strategy by which enterprises manage the entire organization so that they excel on all dimensions of products that are important to the customer. Achievements are about evaluating the advantages and the disadvantages on the industry application of Technology Management. The study is about appraising what happen while a Computer Integrated

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bb0025 smu bba fall 2014 Vth sem assignment

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Bachelor of Business Administration-BBA Semester V

BB0025 – E Commerce – 2 Credits

(Book ID: B0035/B0104)

Assignment (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q1. Let us examine the simple task when an employee of a company wants to buy a PC for his office.

Company

• Generate request for PC including the specifications.

• Approval process has to pass through one or more than one person, depending upon the cost involved, the position and/or right of the person.

• Once sanctioned, request passes on to the purchasing department.

• Identify the item & supplier: Selection of appropriate model & supplier, with the help of office supply catalog. The person in the purchasing department has to check more than one catalog and contact the suppliers to find out the availability, present cost or may be latest version.

• Issue a purchase order, fax or mail it to the supplier.

Supplier

• Verify the credit and sales history of the ordering company.

• Check the warehouse for inventory; find out when it can be delivered to the desired location, within the time frame. Once the supplier is satisfied, then Create a transportation and inform the warehouse. Create an invoice for the PC and mail it.

Finally PC reaches the office & the company pays the bill for PC by some standard means.

Once the above given processes are digitized (if not, most of the steps) business can be done online in e-Commerce. Certainly e-Commerce results in reduction of procedural overheads, hence better performance at reduced cost and time.

a. What are the procedural overheads you come across in the traditional commerce?

b. Describe how ecommerce results in reduced cost and time.

Answer:

Traditional commerce can broadly be defined as the exchange of valuable objects or services between at least two parties. Such activity includes all of the processes that each party undertakes to complete the transaction. The earliest form of traditional commerce is the barter system.

Q.2

a. What are the different elements of E-C applications? [5 Marks]

A1 E-commerce business applications abound the market. Across the Internet, there are numerous businesses and service providers that are rolling out and offering e-commerce business applications to different users. Because the Internet is a venue where suppliers and distributors are meeting to conduct business transactions, e-commerce business applications are aimed at both suppliers and consumers.

b. Explain the different layers of OSI reference model [5 Marks]

Ans. The OSI Reference Model

The OSI model is based on a proposal developed by the International Standards Organization as a first step towards international standardization of the protocols used in the various layers. Its main

Q.3 Summarize the future directions of E-commerce. [10 Marks]

A3 The one constant is change, and in the area of an e-business strategy, this is certainly the case. You can see that the need for staying current on technology is the basis of your future e-business strategy. Often companies find themselves using the technology that the market offers to meet the latest customer needs within their organization. You can find the latest information on the ASP

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bb0024 smu bba fall 2014 Vth sem assignment

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Bachelor of Business Administration-BBA Semester 5

BB0024– Introduction to International Marketing - 4 Credits

(Book ID: BO103)

Assignment (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Name and explain with suitable examples, three reasons why international marketing is more challenging than domestic marketing.

Ans. International marketing is more challenging than domestic marketing because the scope is much wider - in essence, when a company or individual markets on an international scale, they are marketing to the entire world, rather than a specific country. Since the scope is global, the cost of reaching out to consumers is much higher. However, the Internet Age has made it possible for international marketers to run advertising campaigns without the usual costs of global marketing. Examples of typical international marketing initiatives (on  the

Q.2. What are the relative advantages and disadvantages of standardization and adaptation? Explain with suitable examples.

Ans. Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage

Q.3 Suggest five different ways in which India could improve its image as an exporter in international markets, explaining why?

Ans. In India, the various procedures that are followed in the process of export of goods start right from the time of receipt of an indent from abroad till the shipping documents are negotiated and sales proceed is realized. The various procedure usually followed for the export of goods at different stages are

Q.4 Name five different characteristics of the economic environment that need to be analyzed by international marketers and their implications for international marketing strategy.

Ans. The economy of a country is a major part of each company’s macro-environment. In addition, besides purely economic factors such as the economic system or the existing industrial sectors, a modern society is strongly characterized by its human, technological and natural resources. A marketer serving international markets or planning to go international is confronted with a greater number of such economic environments. The international marketer first has to determine the

Q.5 Describe any two aspects of the current Indian legal environment and its implications for international marketers entering the Indian market for the first time.

Ans. An entrepreneur has to take into account the basic regulatory requirements of the country in order to ensure sustainability of the profits and productivity of his/her business. The most important regulation relates to the environment. The environmental regulatory requirements envisage a wide legislative framework covering every aspect of environment protection. Broadly, it includes the emission standards for air, noise, water, etc. Separate set of laws for emission of hazardous wastes have also been enacted. Every industry has to abide by these guidelines and parameters for environmental protection.

An organization for its smooth and effective functioning, must ensure health and safety of its employees. The major legislation relating to Occupational Health and Safety in India are:- the

Q6. Discuss the organizational structures for multinational strategies.

Answer: American vs Indian culture

No two cultures are the same. The American and Indian cultures have very vast differentiation between them..While the culture of America is a mixture of different cultures, the Indian culture is unique and has its own values.

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bb0023 smu bba fall 2014 Vth sem assignment

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Bachelor of Business Administration-BBA Semester 5

BB0023 Multinationals & their Roles

(Book ID: B0102)

Assignment (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q1. What is a MNC? Discuss the impact of Foreign Direct Investments in at least two sectors of the Indian economy with examples.

Ans. MNC: An enterprise operating in several countries but managed from one country. Generally, any company or group that derives a quarter of its revenue from operations outside of its home country is considered a multinational corporation.

There are four categories of multinational corporations:

(1) A multinational, decentralized corporation with strong home country presence,

(2) A global, centralized corporation that acquires cost advantage through centralized production wherever cheaper resources are available,

Q2. “The technologies transferred by the MNC to their production units in the underdeveloped countries are appropriate for the latter’s social and economic development needed”. Do you agree or disagree with this statement. Support your answer with relevant examples.

Ans. Technology diffusion in developing nations is dependent on a continuous flow of good training for all users and potential users. Yet relatively little analysis of the results of this training has been done beyond cursory post-course evaluations. Despite the extensive investments in IT training by donors, multilateral organizations and the national governments, the return on investment for these courses and programs is not clear. This study aims to give a more explicit,

Q3. Briefly discuss the advantages and disadvantages of MNCs.

Ans. Advantages of MNC's for the home country

MNC's home country has the following advantages.

1. MNC’s create opportunities for marketing the products produced in the home country throughout the world.

Q4. Write short notes on the following:

(a)   FERA: The Foreign Exchange Regulation Act (FERA) was legislation passed by the Indian Parliament in 1973 by the government of Indira Gandhi and came into force with effect from January 1, 1974. FERA imposed stringent regulations on certain kinds of payments, the dealings

(b)    

Q5. Write a brief note on international HRM strategy.

Ans. Human Resource Management is becoming more and more important for multinationals as it is believed to be an important mechanism for co-ordination and control of international operations. At the same time it has been acknowledged that HRM constitutes a major constraint when MNCs try to implement global strategies, mainly because of the different cultural and

Q6. Discuss the organizational structures for multinational strategies.

Ans. Multinational companies are faced with two opposing forces when designing the structure of their organization. They are faced with the need for differentiation that allows them to be specialized and competitive in their local markets. They are also faced with the need to integrate. The structures adopted therefore have to find a balance between these opposing needs and also

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bb0022 smu bba fall 2014 Vth sem assignment

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Bachelor of Business Administration-BBA Semester 5

BB0022 Capital and Money Market - 4 Credits

(Book ID: B0101)

Assignment (60 Marks)

Q1.      Explain the securities market and discuss the methods of underwriting the securities.

Ans. Securities Market: The bulk of the financial needs (long term financial requirements) of a company are met by rising through the securities like equity shares, preference shares, debentures and bonds. The term securities market is a comprehensive one and refers to the buyers and sellers of securities and also the structure comprising all those agencies and institutions which help in the

Q2. List out the primary stock exchanges operating in India and the causes of price fluctuations of shares.

Ans. There are 23 stock exchanges functioning in India. Stock exchanges are organized as voluntary associations or public limited companies or as guarantee companies. These two are

Q3. Explain the meaning, requirements, criteria, advantages and limitations of Listing.

Ans. MEANING OF LISTING A stock exchange deals in listed securities only. Any company desirous of mobilizing resources from capital market through a prospectus has to get its shares listed on at least one stock exchange, nearest to its registered office, known as regional stock exchange. A security is said to be “listed” when it is added to the “authorized trading list” of securities in which trading on a particular exchange is permitted. A security may list on more than one stock exchange.

LISTING REQUIREMENTS A company seeking listing of securities is required to make an application in the prescribed form supported by the following documents:

i) Copies of Memorandum, Articles, Prospectus, Director’s Report, and Balance Sheet for the last

Q4. Discuss the shortcomings of Indian money markets.

Ans. There are some inherent shortcomings confronted by Indian Money Market which are as follows:

Absence of Co-ordination and Co-operation between the Organized and Unorganized Sector: There is no co-ordination and co-operation between the organized and the unorganized sectors of the money market. At times, there is even severe competition between the two sectors,

Q5. What do you mean by “Bullish and Bearish”? Explain the attitudes of buyers and sellers of call and put options.

Ans. Bullish market: A financial market of a certain group of securities in which prices are rising or are expected to rise. The term "bull market" is most often used in respect to the stock market, but really can be applied to anything that is traded, such as bonds, currencies, commodities, etc. 

Bear Market: A market condition in which the prices of securities are falling or are expected to fall. Although figures can vary, a downturn of 15-20% or more in multiple indexes (Dow or S&P 500) is considered an entry into a bear market.

Q6. Explain the importance of credit rating agencies. List out the credit rating agencies operating in India and describe the rating system. 

Ans. Credit Rating Agencies: A credit rating agency (CRA) is a company that assigns credit ratings for issuers of certain types of debt obligations as well as the debt instruments themselves. In some cases, the servicers of the underlying debt are also given ratings.

Importance of Credit Rating agencies: Credit rating agencies provide investors and debtors with important information regarding the creditworthiness of an individual, corporation, agency or even a sovereign government. The credit rating agencies help measure the quantitative and qualitative

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