ml0017 smu mba spring 2017 (jul/aug 2017 exam) IVth sem assignment

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PROGRAM

Master of Business Administration - MBA

SEMESTER

IV

SUBJECT CODE & NAME

ML0017

Mall Management

Qus:1 Define Shopping Mall. What are the various components of a Shopping Mall?

Answer: A shopping mall or a shopping arcade/shopping centre/shopping precinct or just ‘mall’ comprises a complex of shops

Qus:2 What is Commercial Lease Agreement? In a Commercial Lease Agreement what are the various obligations of a lessee?

Answer: A commercial lease is an agreement under which a property is leased out for commercial purposes. The property can include space for a store, an office, an industry and other commercial buildings. The agreement binds the lessor and the lessee legally. It gives the tenant (the lessee) the right to utilize a property for a specified period in lieu of which the latter agrees to pay a definite amount of money to the landlord. The agreement states the dos and don’ts specific to the tenant and also the rights and responsibilities of both the parties.

A lease is that

Qus:3 What do you mean by Global Brand? What are the various benefits of Global Brand?

Answer: A global brand is one which is supposed to replicate the same set of values all over the world. Global brands rise above their origins and make durable and lasting relationships with consumers across

Qus:4 What is Cooperative Advertising? What are a the necessary steps that should be followed in setting marketing objectives for cooperative advertising?

Answer: Cooperative advertising means shared advertising. An external source such as a manufacturer or wholesaler pays majority of the advertising cost, which is of significant advantage for the retailer.

In this respect, brand promotion is essential. If a brand gets consumer appeal, cooperative advertising is a suitable investment. Cooperative advertising is the means of stretching one’s advertising money. With the help of pooling one’s resources, it is possible to buy significantly more space and

Qus: 5 What are the various crime prevention strategies for shopping malls?

Answer: Following are crime prevention strategies ensuring the security of shopping malls:

• Security Patrol: Provide adequate good number of professional security officers in well-marked vehicles to guard the interior as well as exterior of malls. Extra security staff on contract or in-house should be appointed. Plainclothes security officers are also essential as sometimes criminal would look out for uniformed personnel and avoid being in areas where they see them. At such times,

Qus:6 Write Short notes on Indian Registration Act, 1908 and The Trade and Merchandise Marks Act, 1999.

Answer: Indian Registration Act, 1908

The main purpose for which the Act was designed was to ensure information about all deals concerning land so that correct land records could be

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mk0013 smu mba spring 2017 (jul/aug 2017 exam) IIIrd sem assignment

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DRIVE Spring 2017

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

SUBJECT CODE &

NAME

MK0013-Marketing Research

1 What do you mean by research? State some of its characteristics.

Definition

Characteristics

Answer: Meaning of Research

Research is a systematic and intensive study undertaken to:

·         Address the fundamental questions or

·         Find a solution to the existing problems.

It is an art of

2 Write a short note on the criteria of choosing a good research design.

Explanation (2 marks for each criteria)

Answer: The criteria of a good research design are:

·         Feasibility: Designs should be implemented in a correct form. The duration and sequence of events should be designed in a proper way. Problems should be anticipated in

·          

3 Explain comparative scales and its types.

Explanation of the meaning

Explanation of types

Answer: In comparative scaling, the respondent is asked to compare one brand or product against another.

4 Explain various types of probability sampling techniques with suitable examples.

Explanation

Answer: Classification of Probability Sampling Techniques

5 Analyse the steps involved in hypothesis testing.

Explanation

Answer: Steps Involved in Hypothesis Testing

1. Setting-up of hypothesis: The first step is to set up the decision making process. This involves specifying the null hypothesis (H0) and the alternative hypothesis (H).

2. Selecting a significance level: A criterion used for rejecting the null hypothesis is the significance level. The

6 Write short notes on:

a) Media planning

b) Copy Testing

Answer: Media Planning

Media planning is quite essential in establishing the best way to disperse advertisers’ message across to the consumer market through various media channels. In short, the main goal of the

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mk0012 smu mba spring 2017 (jul/aug 2017 exam) IIIrd sem assignment

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PROGRAM

Master of Business Administration – MBA

SEMESTER

III

SUBJECT CODE & NAME

MK0012

Retail Marketing

Qus:1 Define Retailing. What are the various functions of a retailers?

Answer: “Retailing is a set of activities that enables selling of goods and commodities to the customers or end consumer in small quantities”.

A retailer is a person or an outlet through which products or services are sold to customers or the end user.

Qus:2 What are the various criteria for effective segmentation?

Answer: Criteria for Effective Segmentation

Theoretically, the base(s) used for segmentation should lead to segments that are:

1.      Clearly defined and distinguishable: The selected segment(s) should be clearly identified, defined to avoid any ambiguity with regard to where the marketing activities will be focused at. A

Qus:3 What is Merchandising? What are the various factors that are to be considered in product selection?

Answer: Retail merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Every retail store has its own line of merchandise to offer to the customers. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well. Merchandising helps in the attractive display of the products at the store in order to increase their sale and generate revenues for the retail store. Merchandising helps in the sensible presentation of the products available for

Qus:4 What are the various objectives of a firm while deciding the price?

Answer: To achieve a broadly defined goal, pricing decisions are usually considered a part of the general strategy. While deciding the price, the firm may aim at one or more of the following objectives:

 Survival: Sometimes retailers face challenge of pricing a product at a level that will just allow them to remain in the business and cover essential costs. For a short time, the goal of making a profit is set aside to survive in the market. Survival pricing is meant only to be used on a short-term or

Qus:5 Explain the Four stages of International Business. What are the various push factors for going global?

Answer: The four stages of International Business:

1.      Stage one: Domestic focus: In this stage, firms have a strong domestic focus with all activity concentrated

Qus:6 Give an overview of the Indian Rural Market. What are the various Challenges in Indian Rural Market?

Answer: "India lives in its

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mk0011 smu mba spring 2017 (jul/aug 2017 exam) IIIrd sem assignment

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PROGRAM

Master of Business Administration – MBA

SEMESTER

III

SUBJECT CODE & NAME

MK0011

Consumer Behaviour

Qus:1 Define Consumer Behaviour. What are the various Buying Roles in the Individual Consumer Buying Decision Process? What are the various categories of Organisational buyers?

Answer: “Consumer behaviour refers to the actions and decision processes of people who purchase goods and services for personal consumption.”

James F Engel, Roger D

Qus:2 What do you mean by Motivational Conflict? Give reasons in support of the statement “motivated behaviour never ends.”

Answer: “Variety is the spice of life.” Hardly anybody is likely to disagree with this saying. For most of us, too much of the same thing over and over again turns out to be unexciting, tasteless or boring.

Qus:3 What are the various components of Learning? Explain Classical Conditioning.

Answer: Four components are fundamental to most learning situations.

 Motivation – Motivation is the driving force that impels individuals to

action and is based

Qus:4 Explain various characteristics of culture.

Answer: Culture has the following features:

 Culture is cultivated – Culture is not something that just “exists” and waiting to be discovered. People are responsible for cultivating or nurturing their culture and this process consists of three interdependent components:

o Ideological component

Qus:5 Explain the Consumer Decision Making process.

Answer: Generally it is believed that decision-making is the cognitive process of selecting a course of action from among multiple alternatives. The most common examples are shopping and deciding what to eat. Decision-making is said to be a psychological construct. It means that although one can never "see" a decision, one can infer from observable behaviour that a decision has been made. Therefore, we can conclude that a psychological event called "decision-making" has occurred. It is a construction that imputes commitment to action. That is, based on observable actions,

Qus:6 Explain Organisational Buying Behaviour. What are the various factors influencing Organisational Buyer Behaviour?

Answer: Organisational buyers/business markets have characteristics that differ sharply from individual consumers/consumer markets. Fewer Buyers: Buyers in a business market are much fewer as compared to buyers in

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mk0010 smu mba spring 2017 (jul/aug 2017 exam) IIIrd sem assignment

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PROGRAM

Master of Business Administration - MBA

SEMESTER

III

SUBJECT CODE & NAME

MK0010

SALES DISTRIBUTION & SUPPLY CHAIN MANAGEMENT

Qus:1 Define Sales Management. Enlist the various decisions Sales planning primarily

deals with.

Answer: The American Marketing Association (AMA) defines sales management as pertaining comprehensively to the planning, direction, and control of the personal selling activities of a business unit, including recruiting, selecting, training, equipping, assigning, routing, supervising, paying, and

Qus:2 Explain the types of Compensation Plans. What are the steps involved in

Compensation Plan?

Answer: Compensation plans can be varied to suit the purpose. We shall now look at the different types of plans and their rationale:

(i)                 Straight salary: When a compensation plan is fixed for a given period of time and has no relationship to the output of the salesperson, such a plan is referred to as a straight salary plan; for example, `

Qus:3 Explain Marketing Channels. What are the various functions of Marketing

Channels?

Answer:  Marketing channels ensure availability of goods and services to customers at locations

Qus:4 Write short notes on Supply Chain Management and four stages of policy

integration.

Answer: Supply chain management is the process of planning, implementing and controlling operations for serving customers as efficiently as possible. It includes all activities involved in sourcing, procurement, conversion and logistics. A number of definitions are available in literature for Supply Chain Management. All these have a common theme – they reflect the idea of coordinating

Qus:5 Explain the Procurement Cycle.

Answer: Procurement and inventory management is a critical component of contemporary supply chain. With the increase in division of labour to facilitate speed, process integration and response to customer preferences, there is a burgeoning need for a modern sourcing system. The amount of expenditure involved in procurement is an indispensable component of an organization’s budget. Procurement and inventory management facilitates in supplying items for running

Qus:6 Explain Benchmarking. What are the various types of Benchmarking?

Answer: Benchmarking has been used variedly to refer to several activities. Several definitions have described as ‘benchmarking’. Some of these definitions are discussed to emphasize the

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