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DRIVE
Spring
2017
PROGRAM
Master
of Business Administration - MBA
SEMESTER
IV
SUBJECT
CODE & NAME
ML0018
Project
Management in Retail
Q.1: Explain in detail
Project Planning Process.
Detail explanation of
Project Planning Process.
Ans:
Detail explanation of
Project Planning Process:
The
project planning process involves a number of stages that we shall discuss
subsequently:
Identification and
Prioritization
Q.2: What do you
understand by Resource Smoothing and Resource Levelling?
Network diagrams drawn
based on the work breakdown structure and the critical path identified on it
are based on ideal condition of abundance of resources.
ANS:
Network diagrams drawn
based on the work breakdown structure and the critical path identified on it
are based on ideal condition of abundance of resources:
Network diagrams drawn based on the work
breakdown structure and the critical path identified on it are based on ideal
Q.3: What are the
different aspects of retail project execution?
Retail project
execution involves several people and teams with different skills, ability and
priorities, constant co-ordination and adjustment in planned activities,
conflict with routine operations of business because of overlapping retail
project organization structure and several such issues.
ANS:
Retail project
execution involves several people and teams with different skills, ability and
priorities, constant co-ordination and adjustment in planned activities,
conflict with routine operations of business because of overlapping retail
project organization structure and several such issues:
Retail project
Q.4: Write notes on the
Execution stage and Completion stage of retail project life cycle.
During the planning
stage subcontracts are given, teams and sub-teams are formed, team leaders are
appointed, coordination is established, documentations are designed and
reporting system is developed.
ANS:
During the planning
stage subcontracts are given, teams and sub-teams are formed, team leaders are
appointed, coordination is established, documentations are designed and
reporting system is developed:
Retail
project execution is a very active stage in retail project management. It
involves activities like actual construction of
Q.5: What do you
understand by Retail Strategy? Discuss any 3 types of Growth Direction.
Retail strategy
comprises several important dimensions.
Explanation of 3 growth
direction
ANS:
Retail strategy
comprises several important dimensions:
• The retailer’s target
market mix.
• Retail format
• Sustainable
competitive advantage
Explanation
of 3 growth direction:
• The retailer’s target
market: It is the market segment towards which the retailer
plans to focus its resources and retail mix.
• Retail format:
It
Q.6: Write notes on:
Decision rules & Decision-Tree Approach.
Decision rules are of
various types.
ANS:
Decision rules are of
various types:
Four different decision
rules are discussed in this section. They include:
(i) E-V rule or
mean-variance rule:
The
expected return and variance (or standard deviation) are compared for taking a
decision. It is also called the ‘mean-variance’ rule. As per the mean-variance
rule the decision is taken by evaluating investment on the basis of the
expected return and variance. Standard deviation is also used in place of
variance. As per the rule, one project will be selected over another if one of
the following two conditions \
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