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PROGRAM
Master of Business Administration –
MBA
SEMESTER
III
SUBJECT CODE & NAME
MK0012
Retail Marketing
Qus:1 Define Retailing. What are the
various functions of a retailers?
Answer: “Retailing is a set of activities
that enables selling of goods and commodities to the customers or end consumer
in small quantities”.
A retailer is a person or an outlet through which products
or services are sold to customers or the end user.
Qus:2 What are the various criteria
for effective segmentation?
Answer: Criteria
for Effective Segmentation
Theoretically, the base(s) used for segmentation should lead
to segments that are:
1. Clearly
defined and distinguishable: The selected segment(s) should be clearly identified,
defined to avoid any ambiguity with regard to where the marketing activities
will be focused at. A
Qus:3 What
is Merchandising? What are the various factors that are to be considered in
product selection?
Answer: Retail merchandising refers to the
various activities which contribute to the sale of products to the consumers
for their end use. Every retail store has its own line of merchandise to offer
to the customers. The display of the merchandise plays an important role in
attracting the customers into the store and prompting them to purchase as well.
Merchandising helps in the attractive display of the products at the store in
order to increase their sale and generate revenues for the retail store.
Merchandising helps in the sensible presentation of the products available for
Qus:4 What are the various
objectives of a firm while deciding the price?
Answer: To achieve a broadly defined goal,
pricing decisions are usually considered a part of the general strategy. While
deciding the price, the firm may aim at one or more of the following
objectives:
Survival: Sometimes retailers face challenge of pricing a product
at a level that will just allow them to remain in the business and cover
essential costs. For a short time, the goal of making a profit is set aside to
survive in the market. Survival pricing is meant only to be used on a
short-term or
Qus:5 Explain
the Four stages of International Business. What are the various push factors
for going global?
Answer: The four stages of International
Business:
1. Stage one: Domestic focus: In this stage, firms have a strong domestic
focus with all activity concentrated
Qus:6 Give
an overview of the Indian Rural Market. What are the various Challenges in
Indian Rural Market?
Answer: "India
lives in its
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