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PROGRAM
Master of Business Administration -
MBA
SEMESTER
IV
SUBJECT CODE & NAME
ML0017
Mall Management
Qus:1 Define
Shopping Mall. What are the various components of a Shopping Mall?
Answer: A shopping mall or a shopping
arcade/shopping centre/shopping precinct or just ‘mall’ comprises a complex of
shops
Qus:2 What is Commercial Lease
Agreement? In a Commercial Lease Agreement what are the various obligations of
a lessee?
Answer: A commercial lease is an agreement
under which a property is leased out for commercial purposes. The property can
include space for a store, an office, an industry and other commercial
buildings. The agreement binds the lessor and the lessee legally. It gives the
tenant (the lessee) the right to utilize a property for a specified period in
lieu of which the latter agrees to pay a definite amount of money to the
landlord. The agreement states the dos and don’ts specific to the tenant and
also the rights and responsibilities of both the parties.
A lease is that
Qus:3 What
do you mean by Global Brand? What are the various benefits of Global Brand?
Answer: A global brand is one which is
supposed to replicate the same set of values all over the world. Global brands
rise above their origins and make durable and lasting relationships with
consumers across
Qus:4 What is Cooperative Advertising?
What are a the necessary steps that should be followed in setting marketing
objectives for cooperative advertising?
Answer: Cooperative advertising means shared
advertising. An external source such
as a manufacturer or wholesaler pays majority of the advertising cost, which is of significant advantage for
the retailer.
In this respect, brand promotion is essential. If a brand
gets consumer appeal, cooperative advertising is a suitable investment.
Cooperative advertising is the means of stretching one’s advertising money.
With the help of pooling one’s resources, it is possible to buy significantly
more space and
Qus: 5 What are the various crime
prevention strategies for shopping malls?
Answer: Following are crime prevention
strategies ensuring the security of shopping malls:
• Security Patrol: Provide adequate good number of
professional security officers in well-marked vehicles to guard the interior as
well as exterior of malls. Extra security staff on contract or in-house should
be appointed. Plainclothes security officers are also essential as sometimes
criminal would look out for uniformed personnel and avoid being in areas where
they see them. At such times,
Qus:6 Write
Short notes on Indian Registration Act, 1908 and The Trade and Merchandise Marks
Act, 1999.
Answer: Indian Registration Act,
1908
The main purpose for which the Act was designed was to
ensure information about all deals concerning land so that correct land records
could be
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