PROGRAM
MASTER OF BUSINESS ADMINISTRATION
(MBA)
SEMESTER
IV
SUBJECT CODE & NAME
MK0017 – E-MARKETING
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Qus:1 What are the possible factors
that can widen the scope of E-Marketing in near future? What are the problems
faced by the companies in E-Marketing?
Answer: Before the Industrial Revolution,
for all practical purposes, every trade and exchange consisted of a minimum
degree of personal liaisons between vendors and consumers. This indicated that
every vendor was able to fulfil the needs of his customers, and trade was
mostly local in terms of
Qus:2 What is an E-market? How it is
different from Physical markets? What are the advantages and disadvantages of
E-markets?
Answer: An e-market is an online marketplace
(Website) in which sellers and buyers exchange goods and services for money (or
for other goods and services), but do so electronically. E-markets have been an
innovation to many processes of trading and supply chains. This is because they
Qus:3 Define
a) Social media marketing
b) Search engine optimization
c) Search engine marketing
d) Pay per click advertising
Answer:
a) Social media marketing
Social media or social networking is an online service,
platform, or site that enables users to build social networks or social
relations among people, and share interests, activities, and information with
each other. Social networking is the grouping of individuals into specific
groups who interact with each other as they share a similar interest area.
Social networking could be a
Qus:4 Explain about 2P+2C+3S formula
of E – Marketing.
Answer: we have studied e-marketing in
terms of the 4Ps model (product, price, promotion and place), which is based
and built upon the principles that are the same as in traditional offline
marketing. The extra 3Ps (people, processes and physical evidence) provided the
whole extended marketing mix required to cover the transactional activities
involved in the delivery of services. However, in contrast to traditional
marketing, e-marketing is unique as it has a series of specific, relational
functions that can be represented by the 2P+2C+3S formula – (personalization
Qus:5 E-Marketing
helps the business in creating competitive advantage. Explain.
Answer: E-marketing is targeted at creating
a new competitive advantage for the company. This is because the companies
operate in a very competitive market. A Website can help find new markets and
Qus:6 What
are the legal and ethical issues involved in E-CRM ?
Answer: The Internet has led to a state that
is popularly referred to as the ‘global village’. It has made distances smaller
and brought people of different parts of the world closer to each other. It has
also made it
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