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ASSIGNMENT DRIVE - FALL 2017
PROGRAM - Master of Business
Administration - MBA
SEMESTER - III
SUBJECT CODE & NAME - MKT301 -
Sales, Distribution and Supply Chain
BK ID B1721 CREDITS & MARKS 4 30
Marks each
SET
- I
Q1 What do you mean by Distribution
Management? What are the various elements of physical distribution?
●
Explain Distribution Management.
● Explain
various elements of physical distribution.
4+6= 10
Answer:-
Distribution Management:-
Distribution
management is an overarching term that refers to numerous activities and
processes such as packaging, inventory,
Q2 Write Short Notes on Maslow’s
Need Hierarchy and McGregor's Theory X and Theory Y in relation to Sales Force
●
Maslow’s Need Hierarchy
●
Theory X and Theory Y 6+4=10
Answer:-
Maslow’s Need Hierarchy:-
Abraham
Maslow, a psychologist by profession, enunciated one of the most quoted theories
of motivation. According to
Q3 Write short notes on Vertical
Marketing System and Horizontal Marketing System?
●
Vertical Marketing System
● Horizontal
Marketing System 5+5=10
Answer:-
Vertical Marketing System:-
A Vertical
Marketing System (VMS) is a system in which almost all the members of
distribution channel such as
SET-II
Q. 1 Explain the Procurement
Cycle.
●
Elaborate Procurement Cycle 10
Answer:-
‘Procurement’
is the overarching function that describes the activities and processes to
acquire goods and services. Importantly, and distinct from ‘purchasing’,
procurement involves the activities involved in establishing
Q2 Explain Benchmarking. What are
the various types of Benchmarking?
●
Elaborate Benchmarking
●
Explain the various types of
Benchmarking 3+7=10
Answer:-
Benchmarking
is systematic and continuous measurement process: a process of continuously
measuring and comparing
Q3 Explain Logistics Management.
What are the various Determinants of Designing Logistical System?
●
Explain Logistics Management
●
Explain various Determinants of
Designing Logistical System. 3+7=10
Answer:-
Logistics Management:-
Logistics
management can be considered as part of supply chain management and involves
efficient planning, implementing
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ASSIGNMENT
DRIVE - FALL 2017
PROGRAM
- Master of Business Administration - MBA
SEMESTER
- III
SUBJECT CODE & NAME - MKT302 -
Consumer Behaviour
SET-I
Q1. Define Consumer
Behaviour. What are the various Buying Roles in the Individual Consumer Buying
Decision Process? What are the various categories of Organisational
buyers?
● Definition
of Consumer Behaviour.
● Explain
Buying Roles in the Individual Consumer Buying Decision Process
● Explain
the various categories of Organisational buyers 3+4+3=10
Answer:-
Definition of Consumer Behaviour:-
“Consumer
behaviour refers to the actions and decision processes of people who purchase
goods and services for personal consumption.” -
James F Engel, Roger D Blackwell and Paul W Miniard
Consumer
behaviour refers to
Q2. Write short notes
on Sigmund Freud’s psychoanalytic theory on Personality and Social/Cultural
(Neo-freudian) Theory of personality.
●
Sigmund Freud’s psychoanalytic theory
● Social/Cultural
(Neo-freudian) Theory 5+5=10
Answer:-
Sigmund Freud’s psychoanalytic theory
Sigmund
Freud’s psychoanalytic theory is based on the premise that unconscious needs
and drives, particularly sexual and other biological drives are at the core of
human motivation and personality. The theory proposes that every individual’s
personality is the result of childhood conflicts. These conflicts are derived
from three fund
Q3 What are the
various components of Learning? Explain Classical Conditioning.
● Explain
the various components of Learning
● Elaborate
Classical Conditioning 4+6=10
Answer:-
Components of Learning:-
▪
Motivation – Motivation is the driving force that
impels individuals to action and is based on needs and goals. Motivations
function as a spur to learning with needs and goals acting as stimuli. For
example, a badminton enthusiast will learn all about the sport and may seek
information about prices, quality, etc. of a
SET-II
Q. 1 Define Attitude.
What are the factors that inhibit relationship between Beliefs, Feelings and
Behaviour
● Define
Attitude
● Factors
that inhibit relationship between Beliefs, Feelings and Behaviour
Answer:-
Definition of Attitude:-
According
to Gordon W. Allport, Attitudes are learned predispositions to respond to an
object or class of objects in a
Q2 What do you mean by Diffusion of Innovation?
What are the factors affecting Diffusion of Innovation?
●
Explain Diffusion of Innovation
● Factors
Affecting Diffusion of Innovation.
2+8=10
Answer:-
Diffusion of Innovation:-
Diffusion
of innovation refers to how a new innovation – an idea or technology – spreads
or is adopted by an entire market (
Q3. Explain
Organisational Buying Behaviour. What are the various factors influencing
Organisational Buyer Behaviour?
●
Elaborate Organisational Buyer Behaviour
● Explain
the various Factors Influencing Organisational Buyer Behaviour 3+7=10
Answer:-
Organisational Buyer Behaviour:-
Webster
and Wind define organisational buying as “the decision-making process by which
formal organisations establish the
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ASSIGNMENT
DRIVE - FALL 2017
PROGRAM
- Masters of Business Administration - MBA
SEMESTER
- III
SUBJECT CODE & NAME - MKT303 -
RETAIL MARKETING
Q1 What is Retail Marketing
Environment? Define elements in a Retail Marketing Environment.
●
Retail Marketing
●
Environment Elements in a Retail
Marketing Environment 2+8=10
Answer:-
Retail Marketing Environment:-
Everything
that surrounds and impinges on a system can be called as an environment.
Systems of many kinds have environments with which they interact. Retail
Marketing can also be seen as a system which must respond
Q2 Define consumer decision
behavior. Explain types of decision behavior.
●
Consumer Decision Behavior
●
Types of Decision Behavior 2.5+7.5=
10
Answer:-
Consumer
purchase behaviour involves not only understanding how decisions are made but
also understanding the dynamics that influence purchases. Sometimes consumers
undertake a complex decision process requiring substantial amounts of time and
energy. In situations where consumers are making a decision for
Q3 Critically examine types of Store
Layout.
●
Racetrack form
●
Grid form
●
Free flow
●
Dead block format
2.5+2.5+2.5+2.5+2.5=10
Answer:-
Types of Store Layout:-
Racetrack form
This
SET-II
Q.1 What are Private Label Brands?
Elaborate growth drivers of Private Label Brands.
●
Private Label Brands
●
Growth Drivers of Private Label
Brands 3+7=10
Answer:-
A private
brand or store brand is a product line owned, controlled, merchandised and sold
by a specific retailer in
Q2. Elaborate Customer Relationship
Management Strategies.
●
Personalization
●
Communication
●
Rewards
●
Special treatment benefits
2.5+2.5+2.5+2.5+2.5=10
Answer:-
Customer Relationship Management
Strategies:
1.
Personalisation: The social interaction between
service employees and their customers is known as
Q3 Describe the four stages of
International Business.
●
Domestic focus
●
Ethnocentric
●
Polycentric
●
Geocentric 2.5+2.5+2.5+2.5+2.5=10
Answer:-
The four stages of International
Business:
1.
Stage
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DRIVE
fall 2017
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/
MBA (SEM 3)
SUBJECT
CODE &
NAME
MK0013-Marketing
Research
SET 1
1 What do you mean by research? State
some of its characteristics.
Definition
Characteristics
Answer: Meaning of
Research
Research
is a systematic and intensive study undertaken to:
·
Address the fundamental questions or
·
Find a solution to the existing problems.
It
is an art of scientific investigation. It is also a systematic design
collection analysis and reporting of the findings and solutions for the
existing problems of a company. According to the
2 Write a short note on the criteria of
choosing a good research design.
Explanation
(2 marks for each criteria)
Answer: The criteria of a good research design
are:
·
Feasibility: Designs
should be implemented in a correct form. The duration and sequence of events
should be designed in a proper way. Problems should be anticipated in
measurement, adherence to assignment and database construction. Additional
groups should be included in the design to explicitly correct such
3 Explain comparative scales and its
types.
Explanation
of the meaning
Explanation
of types
Answer: In comparative
scaling, the respondent is asked to compare one brand or product against
another. Comparative scaling techniques help in direct comparison between
stimulus objects. One of the main advantages of comparative scaling is the easy
application by researcher
SET 2
1 Explain various types of probability
sampling techniques with suitable examples.
Explanation
Answer: Classification of
Probability Sampling Techniques
2 Analyse the steps involved in
hypothesis testing.
Explanation
Answer: Steps
Involved in Hypothesis Testing
1.
Setting-up of hypothesis: The first step is to set up the decision making
process. This involves specifying the null hypothesis (H0) and the alternative
hypothesis (H).
2.
Selecting a significance level: A criterion used for rejecting the null
hypothesis is the significance level. The significance level is used in hypothesis
testing as follows: First, the difference between the
3 Write short notes on:
a) Media planning
b) Copy Testing
Answer: Media
Planning
Media
planning is quite essential in establishing the best way to disperse
advertisers’ message across to the consumer market through various media
channels. In short, the main goal of the media plan is to find such combination
of media resources, which facilitate the marketer to communicate their
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DRIVE
Fall 2017
PROGRAM
MBA
SEMESTER
III
SUBJECT CODE & NAME
OM 0010 - OPERATIONS MANAGEMENT
1
Explain the concept of operation management. What are the elements of
operations management?
A
Concept of Operations Management
Elements of Operations Management
Answer:
Operations management is defined as that activity whereby
resources, flowing within a defined system, are combined and
2
Explain the process of operation research in detail. Write down different
Applications of Operations Research.
A Process of operation research
Applications of Operations Research.
Answer:
Process
of operations research
Operations
research provides an integrated framework for making various business
decisions. Therefore, it is of utmost importance for an organization to have a
clear understanding of this framework to solve various business problems.
The
steps involved in
3.
An organisation has three production centres P1, P2 and P3 that supply products
to four warehouses W1, W2, W3 and W4. The monthly production capacities of the
three production centres are 160, 150 and 190 units, respectively. The monthly
demand of warehouses is 80, 90, 110 and 160 units, respectively. The
transportation cost per unit (in rupees) is shown in following Table
|
Warehouses
|
W1
|
W2
|
W3
|
W4
|
|
Production Centres
|
||||
|
P1
|
10
|
12
|
8
|
15
|
|
P2
|
12
|
14
|
18
|
9
|
|
P3
|
15
|
12
|
20
|
16
|
Discussion
questions:
1.
How many units should an organisation supply to warehouses so that the total
transportation cost is minimised?
2.
Calculate Total Transportation Cost
Answer:
Construct the transportation cost matrix table, which is as follows:
4
Write Short notes on-
·
Consumer
Pricing Expectations Range
·
Autonomous
and derived demand
·
SERVQUAL-Measuring
Service Quality
·
Service
Blueprint
Answer:
Consumer pricing expectations range
Consumer
Pricing Expectations Range (CPER) is a term, which is commonly used in demand
forecasting. This term has two aspects, namely, consumer aspect and producer
aspect. From the consumer’s
5.
Solution for Sequence
Problem is as follows
|
Job
|
1
|
2
|
3
|
4
|
5
|
6
|
|
Machine-1
|
9
|
7
|
8
|
6
|
8
|
12
|
|
Machine-2
|
4
|
5
|
3
|
6
|
2
|
5
|
|
Machine-3
|
12
|
10
|
8
|
9
|
15
|
11
|
Solution:
|
Job
|
1
|
2
|
3
|
4
|
5
|
6
|
|
Machine M1
|
9
|
7
|
8
|
6
|
8
|
12
|
|
Machine M2
|
4
|
5
|
3
|
6
|
2
|
5
|
|
Machine M3
|
12
|
10
|
8
|
9
|
15
|
11
|
Since any
6
Elaborate the replacement of equipment that deteriorates with time. What are
the limitations of replacement models?
Replacement of equipment that
deteriorates with time.
Limitations of replacement models.
Answer:
Replacement of Equipment that Deteriorates with
Time
When the operational efficiency of equipment goes on decreasing
with the gradual passage of time, it is economical to replace the same with a
new one. The replacement decisions for such equipment are taken based on the
economic life cycle and monthly or annual operating costs of the
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·
