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PROGRAM: Bachelor of Business Administration- BBA
SUBJECT CODE & NAME: BBA206: RESEARCH METHODS
CREDITS & MARKS: 2, 30
DRIVE: summer 2017
SEMESTER: Semester 2
BK ID: B1518
Q.1: Discuss the various steps involved in research process with a suitable
diagram.
Steps involved in research process
Research
process diagram
Ans:
Steps involved in research process
There are many steps of research process:
1. Identify
the Research Problem
A research
problem refers to some difficulty, which an organization faces and wishes to
obtain a solution for. While undertaking research, defining the problem is very
vital because “problem clearly stated is half solved”. This shows how
significant it is to “identify the problem
Q.2:
What is Secondary data? What are the advantages & disadvantages of
Secondary Data?
Secondary
data
Advantages
of Secondary
Data
Disadvantages of Secondary Data
Ans:
Secondary
data:
Secondary
data refers to data that was collected by someone other than the
user.Common sources of secondary data for social science include
Q.3:
Explain the qualities of a good questionnaire.
Qualities
of a good questionnaire
Ans:
Qualities
of a good questionnaire:
Questionnaire
framing is the most difficult task in research. Careful framing of
questionnaires is essential to obtain reliable data. Some of the principles
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PROGRAM
BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
II
SUBJECT
CODE & NAME
BBA207 –
BUSINESS STRATEGY
Qus:1 Define Business Policy.
Explain – the importance of business policy with suitable example.
Business policy 2
Importance of Business Policy 8
Answer: Before going into the details of business
policy, let us study the definition of business policy as given by eminent
authors and practitioners of Management.
"Business
Policy
Qus:2 Explain - Formulation of
Business Strategy with example.
Formulation of Business Strategy 10
Answer: Formulation of a strategy is
generally broken down into three organizational levels:
a.
Operational
b.
Competitive
c.
Corporate
Operational
Qus:3 Explain – Leadership traits in
detail.
Leadership traits 10
Answer: Strategic
leadership helps to attain strategic productivity. By encouraging employees to
implement their original ideas, a strategic leader helps the employees to
project their individual needs with those of the organization. Strategic
leadership also helps to look at the broader picture by providing objectivity
and potential.
Let us now understand
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DRIVE
FALL 2017
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
Semester 2
SUBJECT CODE & NAME
BBA 208- FINANCIAL ACCOUNTING
Set -1
Q.1] ABC Ltd Purchased Plant and Machinery costing
Rs 40000 on 1st April 2013. It has been decided to depreciate it at the rate of
30% p.a on the written down value method. Show the Plant and Machinery account
till 31st March 2017.
Ans:
ABC Ltd. Plant and Machinery Account
|
Date
|
Debit Side
|
Amount in Rs.
|
Date
|
Credit Side
|
Amount in Rs.
|
|
1st April 2013
|
To Cash
|
40000
|
31st March 2014
|
By Depreciation
By Balance c/d
|
12000
28000
|
|
40000
|
40000
|
Q.2] Mita, Vikash and Preetha are partners
sharing profit and losses in the ratio of 3:2:1. Their Balance Sheet was as
follows.
Balance Sheet of Mita, Vikas, Preetha as on
April 31st, 2016
|
Amt
|
Assets
|
Amt
|
||
|
Creditors
|
10000
|
Cash in Hand
|
7000
|
||
|
Bills payable
|
7000
|
Machinery
|
13000
|
||
|
Capital :
|
|
Stock
|
26000
|
||
|
M
|
40000
|
Debtors
|
26000
|
||
|
V
|
30000
|
Investments
|
15000
|
||
|
P
|
20000
|
Building
|
20000
|
Preetha retires on 01.05.2017 and as a result
the assets are revalued and liabilities reassessed as follows:
1. Goodwill of the firm valued at Rs 30000
2. Machinery is depreciated at 10%
3. Creditors were underestimated by Rs 500
4. Building and Investment are appreciated by
20%
5. Create a provision for doubtful debt on
debtors at Rs 800
Prepare
necessary ledger accounts and show the balance sheet of new firm after
adjustments.
Ans:
Working Note:
1) It is assumed that Mita & Vikash gaining
ratio remains 3:2.
New Profit sharing ratio between Mita &
Vikash is 3/5 : 2/5.
Q.3] Prepare a Banks reconciliation statement
from the following particulars as on 31st April 2016
1. Balance as Per Pass Book Rs 8620
2. Cheques for Rs 4860 were deposited into bank
but credited only Rs 3260 up to 31st April, 2016
3. A customer directly deposited into bank Rs
470
4. Interest credited by bank Rs 230
5. Bank Charges Rs 30
6. Balance as per Cash Book Rs 9550
Ans:
Bank Reconciliation Statement as on 31st April 2006
|
Balance as per cash book (given)
|
|
9550
|
Set -2
Q.1] Elucidate how accounting information is
beneficial to various users.
Ans:
Various users of Accounting Information
Different categories of users need different kinds of information for
making decisions. These users can be divided into:
1. Internal
Users
2. External
Users.
1. Internal Users:
These are the persons who manage the business, i.e. management at the
top, middle, and lower levels. Their requirements of information are different
because they
Q.2] Explain the features of final account.
Ans: Features of Final Accounts
Qualitative characteristics of financial statements include:
● Relevance
● Understandability
● Reliability
● Comparability
● True and Fair View/Fair Presentation
The qualitative characteristics of useful financial reporting identifies
the types of information that are likely to be most useful to users in making
decisions about the reporting entity on the basis of information in its
financial report. The qualitative characteristics
Q.3] 1. Explain why Revaluation account is
prepared.
Ans:
When a new partner is admitted, the firm stands
reconstituted and all the assets and liabilities are required to be re-valued.
This is because, it is necessary to show the true position of the firm at the
time of admission.
In the process of revaluating the assets and liabilities, there could be
some profit or loss which
2. X and Y are in partnership, sharing profits
and losses in the ratio of 3:5. They admit Z into partnership and the
new-profit sharing ratio is 4:3:3. Value of Goodwill is agreed at Rs 30000. Z
contributes Rs 20000 as capital and necessary amount of premium, half of which
is retained in the business. Show the Journal Entries
Ans:
Cash/Bank A/c Dr.
50,000
To Goodwill A/c 30,000
To Z’s
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PROGRAM
Bachelor
of Business Administration - BBA
SEMESTER
II
SUBJECT
CODE & NAME
BBA209
Marketing
Management
SET 1
Qus:1 What do you mean by Marketing? What are the various
scope of Marketing?
Explain Marketing 3
Explain various scope of Marketing. 7
Answer: The meaning of marketing has been clearly brought out by
the following definitions:
In the words of C.C.
Qus:2 Explain various Micro and Macro Environment of an
Organisation.
Micro Environment 5
Macro Environment. 5
Answer: Micro-environment of the organization
Micro environment consists of forces
that are close to the company and affect its ability to serve its customers.
Qus:3Write short notes on various tasks involved in
Marketing Plan and Marketing Audit.
Tasks involved in Marketing Plan. 5
Marketing Audit. 5
Answer: The
various tasks involved in marketing plans are –
a. Analysis of business environment – Helps in identifying the
favourable and unfavourable factors in the business
SET 2
Qus:1 What are the various merits and demerits of Branding?
Merits of Branding. 6
Demerits of Branding. 4
Answer: Merits and Demerits of Branding
Branding is the most powerful tool
of promoting the sales of the product. The merits of branding are –
i.
Advertising – Branding is the cornerstone of
advertising and helps the organization to address the needs
Qus:2 What do you mean Distribution Channel? What are the
various Factors
Influencing Channel Decisions?
Explain Distribution Channel. 3
Explain various Factors Influencing Channel Decision. 7
Answer: The term 'channel' is derived from the French word 'canal,
meaning artificial waterway for transportation or irrigation. So, channel of
distribution refers to the pathway, path or route taken by goods as they flow
or move from the point of production to the point of consumption or use.
Qus:3 What do you mean by Market Segmentation? What are the
various bases for
market segmentation?
Explain Market Segmentation. 3
Explain various bases for market segmentation. 7
Answer: A market is an aggregation of individuals, who have the need
for a product or service and are willing and able
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PROGRAM
BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
II
SUBJECT
CODE & NAME
BBA210 –
MANAGEMENT INFORMATION SYSTEM
Qus:1 The role of MIS in business has been changing with the
invention of new technology. Discuss.
Role of Information system in Business 10
Answer: Organizations strive to be market leaders in their given
industry. In climates where factors such as recession, inflationary pressures
and increased competition can hinder the achievement of this goal, companies
look for strategies that lead to competitive advantages. One such
Qus:2 Write a brief note on
a) Online Analytical Processing System (OLAPS)
b) Executive Information System (EIS)
c) Decision Support System (DSS)
d) Object Oriented Systems (OOS)
a. Online
Analytical Processing System (OLAPS) 2.5
b. Executive Information System (EIS) 2.5
c. Decision Support System (DSS) 2.5
d) Object Oriented Systems (OOS) 2.5
Answer: Online Analytical Processing (OLAP)
OLAP refers to a system in which there are predefined
multiple instances of various modules used in business applications. Any input
to such a system results in verification of the facts with
Qus:3 Business Process Reengineering is used for changes in the
work process. Explain how it improves a process?
Improving a process in BPR 10
Answer: Any organization will have a number of processes aligned
with their business activities. Over years the processes may have to be
improved. For any improvement it is necessary to
Qus:4 What is E-commerce? What are the different E-Commerce
process models?
a. E-Commerce 2
b. E-Commerce Process Models 8
Answer: E-commerce
e-commerce is a second big
application next to ERP. It essentially deals with buying and selling of goods.
With the advent of internet and web technology, e-commerce today covers an
entire commercial scope online including design and developing, marketing,
selling, delivering, servicing and
Qus:5Explain the concepts of Knowledge management and Knowledge Management Systems.
Knowledge management
3
Knowledge management systems
7
Answer: Knowledge Management (KM)
Knowledge Management has the
following processes:
Define, capture, manipulate, store and
develop.
Develop
Qus: 6 Explain
the Governance modes in the use of IT
Governance modes in the use of IT 10
Answer: Governance Modes in the use of IT
Entire business is conceptualized
from a loosely-coupled system through to a tightly-coupled system. The specific
mode
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PROGRAM
BBA
SEMESTER
V
SUBJECT
CODE & NAME
BBA 501
-PRODUCTION AND OPERATIONS
MANAGEMENT
Qus:1 Write short notes on
The Transformation
Process
Differences between
Goods and Services
Objectives of
Production Management
Importance of
Technology in Production
Answer: The
Transformation Process
As the complexities of organizations
grew, it was found that merely converting input to output was not enough.
Feedback from the output stage was necessary to adjust the changes required in
Qus:2 Why Operations Strategy is considered as a Competitive
Weapon in today’s scenario?
Answer: A firm’s mission statement, majorly, is a reflection of its
operations strategy. This operations strategy is an enduring arrangement for
achieving the mission communicated in the mission statement. Operations
strategy predominantly is a specification of the best way in which a
Qus:3 Discuss various steps of Product selection and development.
Answer: Product
selection and development involve a number of steps that are as follows:
●
Idea gereration
●
Idea screening
●
Development process
Qus:4 Define materials management and state its importance
and functions.
Answer: Materials management can be defined as controlling,
organizing and managing materials/stock so that it guarantees the maximum
return for a business. It involves determining the purchase, location, storage,
account-keeping and transportation of stock (planning of moving stock through
various processes of manufacturing, warehouses and channels of
Qus:5 Define following term in reference of Value Chain
Supply Alliances
Purchasing
Logistics
Warehousing
Answer: Supply
Alliances
Value chain activities are
facilitated by support activities. Porter identified four industry- specific
Qus:6 Define Work Measurement and state its objectives and
techniques.
Answer: Work Measurement is a technique to find out the time
required to do any activity at a predetermined level of performance by a
qualified worker. In other words, it is a technique to develop time standards
for the performing jobs.
To establish
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PROGRAM
BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
V
SUBJECT
CODE & NAME
BBA502 –
FINANCIAL MANAGEMENT
Qus:1 Explain the limitations of Profit Maximization. What
is Risk-return Trade-off and Risk-free rate?
Answer: It suffers from the following limitations:
• It is vague
• It ignores the timing of returns
• It
Qus:2 Write short notes on:
a) Budgeting and forecasting
b) Financial Budgets
c) Cost Centre
Answer: a) Budgeting and forecasting
A budget is not the same thing as a
forecast. A forecast is the likelihood of events happening, given the
Qus:3 Explain cost of Internal Equity and cost of External Equity.
Answer:
Cost of Internal Equity:
Dividend-growth Model
A firm’s internal equity consists of
its retained earnings. The opportunity cost of the retained earnings is the
rate of return foregone by equity shareholders. The shareholders generally
expect
Qus:4
Solve the problem:
|
|||
Determine the degree of operating leverage from the
following data:
|
|||
S Ltd
|
R Ltd
|
||
Sales
|
2,50,000
|
3,00,000
|
|
Fixed costs
|
75,000
|
1,50,000
|
|
Variable expenses is 50% of sales for firm S and 25% for
firm R.
|
|||
Answer:
Qus:5 Explain the phases of Capital Investment Planning and Control.
Why is Net Present Value (NPV) important?
Answer: Capital Investment Planning and Control
There are
Qus:6 Explain the Advantages and Disadvantages of Leasing.
Answer: Disadvantages of Leasing
We can now examine the disadvantages
of leasing. Leasing does not provide 100 per cent financing: One misconception
about leasing is that it provides 100 per cent financing for the asset as the
lessee can avoid payment for acquiring the asset. The lessee, it is assumed,
can
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PROGRAM
BBA
SEMESTER
V
SUBJECT
CODE & NAME
BBA 503
ECONOMIC
PLANNING AND POLICIES
Qus:1 Briefly explain any 3 types of theory of Economic
Development and also discuss the features of a Developing Economy.
Answer: Different theories of economic development exist. Some of
them have been described below:
(a) The ‘Wealth of Nations’ Theory
Adam Smith has been recognized as
the leading expounder of economic thought. Adam Smith’s opinions can be
Qus:2 Write short notes on:
a) Foreign Direct Investment (FDI) in India
b) Communication system in India
Answer: a) Foreign Direct Investment (FDI) in India
Latest terms of trade development
with respect to important areas like auto components, apparels, chemicals,
pharmaceuticals, jewellery, etc., form the basis for FDI in India although its
rigid FDI policies
Qus:3 Discuss in detail Liberalization, Privatization and
Globalization (LPG) Model of Development with the help of examples?
Answer: LPG Model of development was brought
out in 1991. The model was pioneered by the then Finance Minister Dr. Manmohan
Singh with a huge impact and it proposed to lay focus on liberalization,
Qus:4 Discuss the Significance of Agriculture in the
National Economy?
Answer: Agriculture has always been the backbone of the Indian
economy and despite concerted industrialization in the last six decades;
agriculture still occupies a place of pride. It provides
Qus:5 Discuss the Overview of the Services Sector
Answer: The services sector covers a wide array of activities
ranging from services provided by the most sophisticated sectors like
telecommunications, satellite mapping, and computer software to tourism, real
estate,
Qus:6 Explain the role of the Public Sector in India.
Answer: Public sector in India has been criticized vehemently by a
number of supporters of the private sector who have chosen to shut their eyes
towards the achievements of the public sector.
It would
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DRIVE
fall 2017
PROGRAM
BBA
SEMESTER
V
SUBJECT CODE
& NAME
BBA 504
&
TAXATION
MANAGEMENT
1 Write
notes on:
a) Tax
Treatment of Income.
b) Capital
Expenses vs. Revenue Expenses.
c) Fringe
Benefit Tax.
Answer:
a) Treatment of income for tax purposes can be divided into three categories.
They are:
(i)
Taxable income: These incomes form a part of the total
income and are fully taxable. These are
(ii)
2 Raj was
born in Karachi on January 2, 1947. He has been staying in USA since 1986. He
comes to India on a visit of 200 days on October 10,2014. Determine the
residential status of Mr Raj for the assessment year 2015-16.
Determine the residential status of Mr Raj
Discuss the advantages of VAT over Sales tax.
Answer:
Rules for determining residential
status of individuals
There are
two conditions to determine the residential status of an individual viz.
(i) Basic conditions
There are
two basic conditions. They are:
(a)
An
3 “Section
48 of the Income-tax Act, 1961 discusses the methods of computation of short
term and long term capital gains”. Enumerate with examples.
A Discuss the methods of computation of Short
term and Long term Capital Gains under Section 48 of the Income-tax Act, 1961
with examples.
Answer: Charging Tax for Short-Term/Long-Term Capital Gains
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DRIVE
Fall
2017
PROGRAM
BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
V
SUBJECT
CODE & NAME
BBA505
- ENTREPRENEURSHIP MANAGEMENT
1
Explain – the nine types of personalities of entrepreneurs defined by Zahorsky.
Nine types of
personalities of entrepreneurs
Answer: Nine types of personalities of entrepreneurs
(i)
The
improver: An
improver operates business with high degree of integrity and ethics and focus on
continuous improvement.
(ii)
The
advisor: An
advisor entrepreneur tends to be focussed on customer needs, and they provide
high level of assistance and advice to customers.
(iii)
The
(iv)
2 What are the contents of a
Business Plan? Draft a model Business Plan.
Contents
of Business Plan
Answer: Contents of
a Business Plan
(i)
Description of venture: For
an existing business, the details like date of establishment, journey over time
with significant milestones, employee data, sales and profit data over time (if
history is too long then selected period of say, five years’ data would be
enough), organization structure,
3
Explain - Harvesting Strategy in any industry.
Harvesting Strategy
Answer: Harvesting
Strategy
Harvesting of business though becomes necessary when
in the process of bankruptcy it is realised that the business is not viable. At
this time business is not harvested or sold voluntarily but through court
intervention. If there is no buyer of the business-as-is then assets are sold
one by one and the proceeds are used
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PROGRAM
BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
VI
SUBJECT
CODE & NAME
BBA601 –
TECHNOLOGY MANAGEMENT
Qus:1 Define Technology management. What are the dimensions
of technology management?
a) Technology management definition 5
b) Dimensions of technology management 5
Answer: The definition provided by Gendron says ‘technology is
practical knowledge based on experimentation and theory, which is embodied in
productive skills, organization, or machinery’.
In
Qus:2 What is the need and importance of Technology
Strategy? Explain different types of technology strategy.
a. Technology Strategy need and importance 5
b. Types of technology strategy 5
Answer: Need and Importance of Technology Strategy
Technology strategy is needed when
an organization has to decide whether it would generate or develop its own
technology or it would follow the technology leader and to what extent.
Technology strategy, as mentioned earlier, implies long-term, purposeful and
interconnected efforts. It is a
Qus:3 What is the link between Technology Development and
Competition?
Link between Technology Development and Competition 10
Answer: There is a strong bond between
technology development and competition. To reach a strong position in the
market and maintain high level of profitability, an organization needs to have
a strong sense of
Qus:4 What are the different perspectives of Innovation
Diffusion Process
Perspectives of Innovation Diffusion process 10
Answer: Technology diffusion is an essential component of
technological progress and thus, an important source of economic growth. A
major channel through which technology diffusion occurs is investment in
technology-embodied machinery
and
equipment. The different
Qus:5 Define Innovation. Explain different types of
Innovation.
Briefly explain the external and internal factors which
influence innovation.
a. Define the concept of innovation 2
b. Explain four types of innovation 4
c. Explain the external and internal factors which influence
innovation 4
Answer: In today’s businesses, creativity and innovation have a
major role to play. They are the main components the success of a business,
especially during strategic planning, and when
Qus:6Briefly explain Cloud computing, RFID, Business
Analytics, Social media and 4G technologies.
a. Cloud computing 2
b. RFID 2
c. Business Analytics 2
d. Social Media 2
e. 4G Technology 2
Answer: Cloud Computing
Cloud computing is gaining much
focus among organizations of all sizes. There is a major shift in the way
companies obtain software and computing capacity, as more companies tap into
web-based
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PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
6
SUBJECT
CODE & NAME
BBA602
Management
Development and Skills
Qus:1 What do you mean by Directing? Explain the principles
of Directing.
Answer: Direction is a vital function of management as it is
concerned with action and not thought. It is the process of instructing,
guiding, supervising and motivating people towards the accomplishment of
organizational goals. It is an actual performance of people that is guided
towards
Qus:2 What is Creative Thinking? Discuss the importance of
Creative thinking. Explain
the process of Creative Thinking.
Answer: Critical thinking emphasizes analysis and understanding of
how people assert themselves, give explanations, derive solutions, select the
right path to tread on and move away from the wrong one. On the other hand,
creative approach moves towards exploring ideas, finding
Qus:3 Explain the concept of Time Management. Discuss the
Steps involved in Time
management.
Answer: Time management is not a new concept; it has been in
practice from the time of the sages, who used to divide the day into different
parts, with each part dedicated to a different task, such as the mornings
dedicated to prayer and exercise because of low temperatures and peaceful
surroundings, afternoons dedicated to siesta and evening dedicated to study and
discourse. The
Qus:4 Suppose you have joined as a Manager in an
organization and you are asked to negotiate on a particular issue. What
according to you are the principles of Negotiation? Explain the steps in the
process of negotiation.
Answer: The twelve basic principles of negotiations given by Marvin
Gottlieb and William J. Healy in their book Making Deals: The Business of
Negotiating are:
1. The greatest
2.
Qus:5 Discuss the qualities required to become an effective
leader.
Answer: A leader should have specific leadership qualities so as to
provide effective
leadership. According to Henry
Fayol, a leader exhibits the following qualities:
(i)
Physical
Qus:6 Write a short note on the following:
a) Impact Analysis
b) Catwoe Analysis
Answer: a) Impact Analysis
Impact analysis is a challenging
exercise carried out in order to capture and structure all the potential
consequences of a decision at first and secondly to ensure that they are
managed appropriately. Larger or more risky decisions call for experienced
people, ideally from different
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PROGRAM
Bachelor
of Business Administration - BBA
SEMESTER
VI
SUBJECT
CODE & NAME
BBA603
Role of
International Financial Institutions
Qus:1 Write a Short Note on Balance of Payment and
derivatives.
Answer: Balance of payments (BoP) is an account statement which
holds the summation of all international transactions a country has had with
other nations. It reflects a country’s performance in trade, in
Qus:2 What do you mean by Exchange Rate? What are the various
Determinants of
Exchange Rates?
Answer: Exchange rate is the price of one currency in terms of
another. Similar to a product in a store which has a price, a unit of currency
also has a price. For example, a book at an Indian airport can
Qus:3 Write Short Note on Letter of Credit and Bill of Exchange.
Answer: Letter of
Credit
Letter of Credit (LC) is one of the
methods of making trade payment while dealing with unknown exporters or
importers. LC is one of the most secured modes of payment for international
traders, especially when the foreign buyer’s reliable credit information is not
there. The exporter has to be content with the creditworthiness of the
importer’s bank. Through this method
Qus:4
Write a short note on International Bank for Reconstruction and Development
and International Development Association.
Answer: The International Bank for Reconstruction and Development
(IBRD) is an international financial development institution and is the first
of the five-member institutions which make up the World Bank Group. IBRD has
been constituted for the purpose of giving loans to middle-income developing
nations of the world and is considered to be the hard lending arm of the World
Bank. Initially, IBRD was set up for financing the reconstruction of the
European countries which were destroyed by World War II, but later on its aid
was extended all over the world for eradicating poverty and advancing economic
development. The areas of focus for
Qus:5 What do you mean by Asian Development Bank (ADB)? What are
the various criticism made for Asian Development Bank (ADB)?
Answer: The Asian Development Bank (ADB) was originally a brain
child of some influential Japanese in 1962, since they felt that the World Bank
was not able to successfully serve the interest in Asia. This was also
supported by the Japanese government and finally it was established in 1966.
The Asian Development Bank has its headquarters in Mandaluyong City,
Philippines. Japan being the major shareholder,
held a very influential position in the banks administration and
majorly criticized by the China.
Qus:6 What do you mean by Basel III and what are the Key features
of Basel III.
Answer: Basel III is a global regulatory standard on capital
adequacy of the banks, their market liquidity risks and stress
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DRIVE
fall
2017
PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
Semester
6
SUBJECT
CODE & NAME
BBR601
–Modern Retail Management Process and Retail services
1
What are the main factors challenges international retailing? List down the
leading international retailers.
Factors challenges
international retailing
List the leading
international retailers
Answer: Challenges in International Retailing
·
New
Environment: A retail organisation needs to understand the
culture, values and ethics of a country where it wishes to operate in order to
fulfil the requirements of the customers of that country. This requires
extensive market research and huge cost, which can be a
·
2
Briefly discuss the internal resource & competitive advantages with
examples.
Internal resource and
competitive advantages
Answer: Internal Resources and Competitive Advantage
Globalisation and easing retail FDI norms are
also going to intensify competition in the Indian retail market. To survive in
the market and gain an edge over its competitors, a retail organisation needs
to manage its internal resources effectively. These internal resources are:
·
Workforce: It
·
3
Explain in detail Expansion strategy.
Expansion strategy
Answer: Expansion means opening more stores
in more geographies. For example, domestic retailers can expand their
businesses by entering into global markets. Usually, retailers expand their
businesses when they have gained a competitive advantage in domestic markets or
they want to utilise their idle resources
4
What are the modes of retail promotion?
Modes of retail promotion
Answer: How do you get
acquainted to a new brand every time? Promotion does it for you. Promotion
indicates the effort of any organisation to communicate about its offerings to
the target consumers. It constitutes an important part in marketing. The main
aim of promotion is to create sufficient
5
Mention some of the ways by which retailers can build relationship with the
customers.
Ways by which retailers can
build relationship with the customers
Answer: In today’s competitive business scenario, you
have numerous alternatives for a single product. This may encourage you to
switch from one brand to another based on factors such as the quality and
price. However, in certain cases, you prefer to stick to one particular brand
or retailer. Ever
6
Write short notes on:
a)
Internet Retailing
b)
Corporate Social Responsibility (CSR)
Answer: a) The Internet is a system that inter-connects
different computer networks through Internet Protocol Suite or IP to serve
billions of users across the world. It allows users to exchange data, ideas,
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PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
Semester 6
SUBJECT
CODE & NAME
BBR602
–Retail Project Property Management and
Case
Studies in Retail
Qus:1 What are the duties of a property Manager?
Answer: Every organisation requires a manager to administer the
different activities and explore opportunities. Similarly, property business
also has managers who are called property managers. A property manager is a
person who works as an agent. He works for either the land owner or the
appointed representative. Usually, this involves carrying out the functions of
the land owner when he/
Qus:2 Define a property management plan. What are the steps
for formulating it?
Answer: Planning is the foremost function of any work or project
initiation. It helps I determining the future, making optimum utilisation of
resources, and facilitating coordination.
Qus:3 How to evaluate the performance of a property as an
investment asset?
Answer: It
is essential for an owner to evaluate the performance of a property as an
investment asset so that it can earn the maximum return over it. For this
purpose, the tool PPM has been developed.
PPM assesses the
Qus:4 Define lease. What are the different types of lease
payments?
Answer: A lease is a legal document that mentions the terms under
which one party agrees to take a property on rent from another party. This
process of using the property against the rent is called leasing
Qus:5 What are the determinants of retail property value?
Answer: Any upcoming development plans by the government or civic
bodies can affect the value of property both negatively and positively.
Building new schools, hospitals and roads can change the character of an area
and lessen the appeal of the location because of increased traffic
Qus:6 Write short notes on:
a) Special Economic Zones
b) Future design of retail store
Answer: a) Special Economic Zones
Special Economic zone (SEZ) is a
geographical region that is designed to export goods and provide employment.
SEZs are exempt from federal laws regarding taxes, quotas, FDI-bans, labor laws
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DRIVE fall 2017
PROGRAM Bachelor of Business Administration- BBA
SEMESTER Semester 6
SUBJECT CODE &
NAME
BBR603 –Merchandising &Supply chain Management
1 Discuss the concept of retail supply
chain.
Concept
of retail supply chain
Answer: Concept of Retail Supply
Chain
The success or failure of a retail supply chain depends on
stock-outs. Stockouts (lost sales) represent the failure of supply chain. It is
a serious situation for a retail organisation as it is difficult to determine
the accurate
2 Elaborate on the management of retail
product life cycle.
Management
of retail product life cycle
Answer: Management of Retail
Product Lifecycle
Retail
product design
Product
design has become an essential part of retailers’ supply chain processes. For
some products, customers’ choices vary to a wide range, and where private
labels dominate, the success/failure of the retailers
3 What are the factors affecting
merchandise buying functions?
Factors
affecting merchandise buying functions
Answer: Factors
affecting merchandise buying functions
Merchandising
is not an isolated function. It is affected by several factors, which are
discussed as follows:
Size
of a retail organisation: Retailing function varies with
size of an organisation. The requirement of
4 Elaborate the
process of merchandise planning.
Process
of merchandise planning
Answer: Process of
merchandise planning
Merchandise
planning is based on merchandise strategy prepared by the organisation. The
process of merchandise planning involves two important tasks, which are:
Ø
Determining goals for effective
merchandise management
Ø
Preparing
5 Discuss some of the standard color
schemes adopted in retail stores with example.
Standard
color schemes
Answer: Shoppers most
often choose what they buy based on color. In fact, it can account for up to 85
percent of the reason people buy one product over another, according to the
Color Marketing
6 Write short
notes on:
a) Retail Replenishment
b) Retail ERP
Answer: a) The process
of filling up the empty shelves of retail stores with new merchandise is called
retail replenishment. However, this definition does not address all the
business conditions of retail inventory management. The replenishment of
products in a retail store depends
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