Saturday 11 November 2017

smu mba fall 2017 (jan/feb 2018 exam) IVth sem assignment OM

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DRIVE
Fall 2017
PROGRAM/SEMESTER
MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2
SUBJECT CODE & NAME
MB0052- Strategic Management and Business Policy


Q1 What is strategy? Explain the various level of strategy in an organization.
Meaning of strategy Levels
Answer:
Business or military success is not the result of any accidental strategies. Rather, success is the outcome of continuous attention to internal and external conditions and formulation and implementation of strategies to suit those conditions. The element of surprise or unforeseen situations provides a challenge as well as an opportunity for both mil



Q2 Specify the interrelationship between strategic planning and strategic management. Which comes first?
Explanation of the concepts
Answer: Strategic Planning and Strategic Management
Plan or planning should precede action. And, strategic planning should precede strategic management. Strategic planning (also called corporate planning) provides the framework (some call it a tool) for all major decisions of an enterprise—decisions on products, markets, investments and organizational structure. In a successful



3 What is a mission statement? Differentiate between a mission statement and a vision statement.
Mission Statement
Differences

Answer: Mission Statement
‘A business is not defined by its name, statutes or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and the purpose of the organization makes possible clear and realistic business objectives.’


4 What is SWOT analysis? Explain SWOT analysis in the form of a matrix?
Explanation of the concepts
Answer: ETOP and EFEM focus only on the opportunities and threats from the environment. But, to exploit an opportunity or to consider a threat, a company should have required strengths or competence. A company also needs to know its weaknesses in terms of competence, because weaknesses may affect its capability to take advantage of


5 Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround. Explain with some examples?
Corporate turnaround
Surgical turnaround
nonsurgical turnaround

Answer: Corporate turnaround may be defined as organizational recovery from business decline or crisis. Business decline for a company means continuous fall in turnover or revenue, eroding profit, or accrual or accumulation of losses. So, business or organizational decline, like business performance, is understood in relative terms, that is, compare



6 What are the major characteristics of an effective strategy evaluation system? Analyse these characteristics.
Explanation of the concepts
Answer:
strategy evaluation and control is an elaborate, and, at times, complex, process. It can also be a sensitive process because of the human factor involved. Too much or too rigorous evaluation and control may be expensive and, sometimes counterproductive also—authority and flexibility maybe challenged, minimized or even

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PROGRAM
Master of Business Administration- MBA
SEMESTER
Semester 4
SUBJECT CODE & NAME
MB0053 –International Business Management

Qus:1 In international business, scanning of demographic environment plays an important role as it helps firm understand the various demographic factors. One has to understand both sides of the demographic environment while planning strategy for international markets. Explain this concept.
Explanation of the concept.                                                              10
Answer: In international business; scanning of demographic environment plays an important role as it helps firm understand the various demographic factors such as gender; age; religious background and ethnicity. Firms; while appraising international markets for new business opportunity or product

Qus:2 Explain foreign direct investment and its advantages.
Explanation of Foreign Direct Investment                                     3
Advantages of Foreign Direct Investment                                      7
Answer: FDI is the investment made by a company in a foreign country to start its operations. Various options available for an FDI are as follows:
 Whole owned


Qus:3 Regional integration can be defined as the unification of countries into a larger whole. It also reflects a country’s willingness to share or unify into a larger whole. Explain its types.
Types of Integration                                                                         10
Answer: A whole range of regional integrations exist today. Different types of regional integration are discussed in this section.
Preferential trading agreement
Preferential trading agreement is a trade pact between countries. It is the weakest type of economic integration and


Qus:4 There are several methods used in globalised era for international market entry, such as exporting, franchising, licensing, joint venture and wholly owned subsidiary. Compare any two mode of Foreign market entry.
Comparison of any two modes                                                        10
Answer:
Sl.
no.
Mode
Factors favoring
the entry mode
in target market
Advantages
Disadvantage
S


Qus:5 In today’s trade, the increasing number of strategic alliances stands as one among the fast growing developments. Explain. What are the advantages and disadvantages of formulating strategy?
Explanation of Strategic Alliance.                                                   5
Advantages and disadvantages of formulating strategy.               5
Answer: In today’s trade, the increasing number of strategic alliances stands as one among the fast

Qus:6 ‘Global sourcing’ is described as ‘the practice of sourcing cost effective and best goods and services across geopolitical boundaries in order to cater to global markets’. Explain five reasons for Global Sourcing.
Any five reasons for Global Sourcing.                                            10
Answer: Lower salary and wages
The foremost reasons for global sourcing has been the ‘financial incentive’ of outsourced operations to low cost labour destinations such as India, Philippines, Poland and Romania. Due to the different stages of economic development, labour cost of workers in any developed countries is far higher than their counterparts. The following table illustrate labour cost differentials


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DRIVE
Fall 2017
PROGRAM
MBA
SEMESTER
IV
SUBJECT CODE & NAME
OM 0015 – MAINTENANCE MANAGEMENT

Q1. Explain Meaning and Types of Maintenance Objectives in Maintenance Management.
 Meaning of Maintenance Objectives
 Types of Maintenance Objectives

Answer:
Meaning of Maintenance Objectives
It is very important for an organisation to have effective maintenance management in place to keep its machines and equipment under good working conditions. Maintenance management helps organisations to ensure that there are no work stoppages in order to keep an effective and reliable production system. Effective maintenance management helps an organisation to achieve its goals within the stipulated time. Earlier, maintenance activities were performed by operators employed in a production plant. However, with


Q.2: Explain different types of maintenance tasks.
A. Types of maintenance tasks.
ANS:
Types of maintenance tasks:
As discussed earlier, preventive maintenance aims to retain machines and equipment under good working conditions and avoid failures through early detection. It differs across organisations depending on their plant size and other requirements. However, preventive maintenance is broadly classified into four


Q.3: Explain following Aspects to be Considered for Machine Quality
Conformance to machine specifications
Frequency of machine failures
ANS:
Conformance to machine specifications:
Machine specifications are the detailed and precise description of what is expected from a machine or equipme


Q.4: What do you mean by Condition Monitoring? Elaborate various Steps Involved in Condition Monitoring Program
A Meaning of Condition Monitoring
Steps Involved in Condition Monitoring Program
ANS:
Meaning of Condition Monitoring:


Q.5: Write short notes on the following-
a. Zero based budgeting
b. Remote maintenance audit
c. Codification of spare parts
d. Maintenance Benchmarking
ANS:
a. Zero based budgeting:
It is a method of budgeting in which all expenditures are justified each time a budget is prepared for a new


Q.6: Describe various types of preventive maintenance.
A Types of preventive maintenance
ANS:
Types of preventive maintenance:
Preventive maintenance aims to retain machines and equipment under good working conditions and avoid failures through

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DRIVE: fall 2017
PROGRAM: MBA
SUBJECT CODE & NAME: OM 0016 – QUALITY MANAGEMENT
CREDITS & MARKS: 4, 60
SEMESTER: IV
BK ID: B2009

Q1. Explain the concept of Quality Awards. How would you assess the performance of applicant organisations for the European Quality Awards?
 Concept of Quality Awards
 European Quality Awards
Answer:
Quality Awards
Quality awards are awarded for some aspect of quality performance that has been demonstrated to an organisation, which has no responsibility for the recipient's performance.

All quality awards are awarded on the basis of an assessment of the applicant's performance against certain criteria. Some awards measure the result of quality activities (such as customer satisfaction), some assess the


Q.2: Elaborate the concept of International Standards. Also explain the following terms
a. ISO 9001:2008
b. ISO 9004:2009
c. ISO 90003:2004: Software Quality Management
d. ISO 13485:2003: Medical Devices Quality Management
ANS:
ISO 9001:2008:
The ISO develops standards keeping in mind the requirements of the industry. The ISO’s 9000 series is developed to serve the quality aspects, which also include the eight principles of management systems. The ISO 9001 certification is not provided by the ISO. If an organisation wishes to receive the certification,


Q.3: Explain the concept of culture. Differentiate between authoritarian culture and participative culture.
A Concept of culture
Differentiate between authoritarian culture and participative culture.
ANS:
Concept of culture:
“Culture is the deeper level of basic assumptions and beliefs that are shared by members of an organisation that operate

Q.4: Explain the steps of continuous quality improvement.
A Steps of continuous quality improvement
ANS:
Steps of continuous quality improvement:
CQI is a systematic approach and involves a number of steps:
The steps in CQI are explained with examples as follows:
1. Identifying the core outputs, which are mandatory for customer satisfaction. For example, the core outputs of a restaurant can be the taste and the quality of the food and beverages served in the restaurant.

Q.5: Define different aspects of the design and development of a product.
A Different aspect of the design and development of a product
ANS:
Different aspects of the design and development of a product:
Design involves those activities that are carried to create the appearance, style and touch of a product. Therefore, it includes the architecture of a product, selection of raw materials and processes. On the other hand, the development of a product

Q.6: Write Short notes on following.
a. Knowledge Management
b. Expertise location
c. Communities of Practice (CoPs)
d. Knowledge management strategy e. Knowledge culture
ANS:
a. Knowledge Management:
Knowledge Management (KM) is a process of identifying, representing, and adapting perceptions and experiences from various dimensions. The following are some of the popular definitions of KM:
According to Karl Erik Sveiby


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DRIVE
fall 2017
PROGRAM
MBA
SEMESTER
IV
SUBJECT CODE & NAME
OM 0017 – ADVANCED PRODUCTION AND PLANNING CONTROL

Q.1: Explain Various Functions of Production Planning and Control.
Explain Various Functions of Production Planning and Control.
Answer:
The main functions of PPC are the coordination of all the activities, which exist during production or manufacturing.

Materials : This

Q.2: Explain the concept of Master Schedule. Also define the Characteristics of the master schedule.
A Concept of Master Schedule
 Characteristics of the master schedule
ANS:
Concept of Master Schedule:
Master schedule is the presentation of the production schedule at the summary level, depicting various key elements, resulting


Q.3: Define the various steps of VA.
A Various steps of VA
ANS:

Various steps of VA:
Step 1:Information stageIn the first step, all the relevant information about the material is collected. This information comprises cost, manufacturing methods, performance characteristics, etc. It is not only the first step but also an

Q.4: Write Short notes on
a. Hybrid 1: MRP with lean principles
b. Hybrid 2: Kanban with MRP planning
c. Hybrid 3: MRP for capacity and long lead time
d. Hybrid 4: Pull system with spike control
ANS:
a. Hybrid 1: MRP with lean principles:
When the demand pattern is very stable and has a radical design change of product, most of the planning and execution can be achieved by using MRP. However, to provide better stability to the system, some of the lean principles are


Q.5: Differentiate between Mass Production and Batch Production.
A Mass Production
Batch Production
ANS:

Mass Production: 
A term sometimes used in the popular press for a line process that uses the make-to-stock strategy. Mass production is the


Q.6: Elaborate various Elements of cost.
A Elements of cost
ANS:

Elements of cost:
The total cost consists of three elements namely, material, labour, and expenses. These three elements are further classified into direct


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DRIVE
Fall 2017
PROGRAM
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
IV
SUBJECT CODE & NAME
OM0018 – TECHNOLOGY MANAGEMENT

Q.1: Describe the concept of technology management. Explain the various stages of strategic technology management system (STMS).
Concept of technology management
Stages of strategic technology management system
ANS:
Concept of technology management:
Technology management can be defined as a process of planning, organising, selecting, and controlling technological resources to maintain or increase the capability and efficiency of an organisation. According to the Association of Technology Management and Applied Engineering, technology management is, “the field concerned with the supervision of personnel across the technical spectrum and a wide


Q.2: Define technological innovation. Explain the different types of innovation on the basis of flexibility and in terms of offerings.
Concept of technological innovation
Types of innovation on the basis of flexibility and in terms of offerings
ANS:
Concept of technological innovation:
“Innovation is the change that creates a new dimension of performance”.
 According to the Department of Trade and Industry, UK, innovation refers to “the successful exploitation of new ideas”. In simple words, innovation refers to the invention and successful commercial exploitation of their invention. Technological innovation is one of the ways of gaining competitive


Q.3: Briefly explain the guiding principles of technology management.
Guiding principles of technology management
ANS:
Guiding principles of technology management:
Principles act as a guiding force in the management of any operation. For instance, to execute the marketing activities of an organisation, certain principles should be followed. These principles are value creation, fulfilment of consumer needs, etc. Similarly, a new technology paradigm requires definite guiding principles. Betz et

Q.4: With a neat diagram, explain the various stages of technology life cycle.
Diagram
Various stages of technology life cycle
ANS:
Diagram:


Q.5: a. Define technology transfer. Explain the steps involved in technology transfer process.
b. Explain the major categories of technology transfer
Concept of technology transfer
Steps involved in technology transfer process
Major categories of technology transfer
ANS:

Concept of technology transfer:
It involves the transfer of adoption of technology from the internal sources in the organisation or implementing

Q.6: Explain the technological impacts on different aspects of society.
Technological impacts on society
Answer:

There occurs a cyclical relationship between technology and society.
Technology has brought

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