Thursday 31 July 2014

mb0049 smu mba summer 2014 IInd sem assignment

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MBA
II SEMESTER
MB 0049 - PROJECT MANAGEMENT - 4 CREDITS
(BOOK ID B1632)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. There cannot be a single ideal structure for all organisations as different organisations have different size, environment, resources, technologies, and goals. There are many different ways in which people can be organised to work on projects. Explain in brief the most common types of organisation structures.
(Brief explanation following organization structures, advantages, disadvantages and examples for each type of structure)10 marks
Answer:
Concept of Organisational Structure
There cannot be a single ideal structure for all organisations as different organisations have different size, environment, resources, technologies, and goals. The most common types of organisation structures are:
·         Line Structure
·         Line and Staff Structure
·         Functional Structure
·         Project or Matrix Structure


Q2. Write short notes on:
·         Work Breakdown Structure(WBS)
·         Rules for network construction
·         Risk retention
·         Emerging methods of communication
Answer:
Work Breakdown Structure (WBS)
The entire project may be considered to be made up of a number of tasks and sub-tasks placed in different stages called the Work Breakdown Structure (WBS).
The format for WBS design is used differently by different organizatiions. Mostly graphics is used to display the project components as


Q3. Purchase cycle is a standard process that corporations and individuals progress through (in order) when purchasing a product or service. It is also known as the 'buying cycle' or 'purchase process'. Explain the elements of the purchase cycle of a project. (Explanation of elements, conclusion) 8.75, 1.25
Answer:
Purchase Cycle
Purchase cycle is a standard process that corporations and individuals progress through (in order) when purchasing a product or service. It is also known as the 'buying cycle' or 'purchase process'. This cycle discusses about the decision points that the buyer or the purchasing team goes through. Usually, purchase cycle of a project consists of the following elements.
Let us now discuss each of these elements in detail.
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Q4.  Write short notes on Earned Value Method (EVM)  (EVM explanation – 2 marks; parameters to calculate performance measures- 6 marks; plot of BCWS versus time  - 1 mark; plots of BCWS, ACWP, and BCWP for a typical project- 1 mark)  10 marks
Answer:
EVM explanation- The Earned Value Method (EVM) is a useful tool that allows the calculations of cost and schedule performance measures including cost variance, schedule variance, cost and time over-runs for a project.
Parameters to calculate performance measures- EVM uses the following parameters to calculate these measures:
Budgeted Cost of Work Schedule (BCWS): This is the budgeted cost

Q5.  What are the common features available in PM software packages?  (Features – 9 marks; conclusion – 1 mark)   10 marks
Answer:
Common Features available in Most of the Project Management Software
Before knowing the practical use of project management software, we should study some of the common features available in most of the project management software. These generic features include:
1. Project data and calendar: A project start date is specified. A calendar can be used to define the working days and hours for each individual resource on a project. The calendar is used in calculating the schedule for the project.

Q6.  A project should earn sufficient return on the investment. The very idea of promoting a project by an entrepreneur is to earn attractive returns on investment on the project. If there are many alternative projects, all of which, at first sight, appear to be more or less equal in profit earning capacity, the investor should make a comparative study of the return on the different alternative proposals before choosing one. Such financial analysis broadly falls under two categories. They are:
1.      No discounted cash flow techniques
2.      Discounted cash flow techniques Explain the subdivisions within the above two categories.
(Explanation of subdivisions of No discounted cash flow techniques, Explanation of subdivisions of discounted cash flow techniques) 3, 7
Answer:
No discounted cash flow techniques:
1. Pay Back Period (PBP) method
Payback period in capital budgeting refers to the period of time required for the return on an investment to "repay" the sum of the original investment. For example, a $1000 investment which returned $500 per year would have a two year payback period. The time value of money is not taken into account. Payback period intuitively measures how long something takes to
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mb0047 smu mba summer 2014 IInd sem assignment

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DRIVE -SUMMER DRIVE 2014
PROGRAM-MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER-II
SUBJECT CODE & NAME-MB0047 – MANAGEMENT INFORMATION SYSTEM
BK ID-B1968
CREDIT-4
MARKS-60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. In the current e-world any organisation’s massive operations are managed by various types of information systems that help them to achieve their goals of servicing their clients. This can be done by the growth of modern organization. Discuss some of the essential features of modern organisation.
(Listing the features, Explaining each of them in brief)2,8
Answer.
Essential features of modern organisation
Some essential features of modern organisations:
IT-Enabled organisation
The organisations discussed above are modern in the sense that they have built into their structure the elements of information technology (IT) that enable them  to function in a manner appropriate to the demands of the

Q2. Marketing managers are keener to look for a least cost route that also allow a sales person to meet all his customers. Identifying a least cost route with these features is slightly complicated. Therefore, managers depend on decision support tools to find the most cost effective routes to cover the market. The travelling salesman problem is one of such tool. Describe the tool with a diagram.
(Graphical representation of Travelling salesman problem, Describing the problem)4, 6
Answer.
Graphical representation of travelling salesman problem
Figure  depicts the travelling salesman problem which is an example of an operational decision. The salesman has to cover all the cities in one tour at the lowest possible cost.

Q3.
There are many examples of digital goods. Companies such as Amazon.com are selling digital versions of books over their site. These digital books can be read on special readers that display the pages on a screen.
a. List the important properties of information goods
b. Explain positive feedback with diagrams
(a. Listing the properties, b.) Explain positive feedback with diagrams) 4, 6
Answer.
a. List the important properties of information goods
Information goods have certain properties that make them distinct from physical goods. Information goods are typically expensive to produce but very cheap to reproduce. For example, the original cost of producing a music track by a professional band may run into millions of rupees. However, once the digital version of the track is

Q4. Decision support systems (DSS) are used extensively across organisations to assist managers with making decisions. Decision making by managers involves the phases of intelligence, design, and choice, and DSS help mainly with the choice part as they support structured and unstructured types of decisions.
a. What is it that managers do when they make decisions?
b. Explain the different types of decisions
(a. Explaining decision making process, b. List and describing the different types of decisions)5,5
Answer.
a. What is it that managers do when they make decisions?
This is a fundamental question that needs to be answered before one can think of using DSS to support decision making in any meaningful manner. Herbert Simon, the Nobel Prize winning researcher, showed that humans went through three essential stages in the act of problem solving. He called these the Intelligence, Design, and Choice stages. Decision making can also be considered as a type of problem solving. When making a decision, humans tend


Q5. What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?
(Crowdsourcing definition, Explaining site Galaxy Zoo management)2,8
Answer.
Crowdsourcing
The phrase crowdsourcing is often used to describe projects that encourage collaboration. The term refers to the idea that a ‘crowd’ of people, not necessarily known to each other, participate in working on a project.
Many critics have argued that crowdsourcing works for some kinds of tasks, but for others it is not effective. For

Q6. Data and information relating to individuals could be of sensitive nature. Give some examples of such kind of data
(Explaining five examples)10
Answer.
Examples
Data and information relating to individuals could be of sensitive nature. Some examples of such kind of data are as follows:

1. Employees, who work extensively with computers, log in every morning when they come to work and log out in the evening when they leave. During the working day, every time they leave their desk or are not working on the computer, the system logs their inactivity at work. For example, a United Airlines worker, in the USA, was
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mb0045 smu mba summer 2014 IInd sem assignment

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DRIVE- SUMMER 2014
PROGRAM- MBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX
SEMESTER-II
SUBJECT CODE & NAME- MB0045FINANCIAL MANAGEMENT

Q1. TCS has emerged as India's most admired company ahead of Hindustan Unilever, ITC, and Infosys, says global management consultancy Hay Group. TCS replaced last year's winner group company Tata Steel by scoring highest on parameters such as corporate governance, financial soundness, and talent management. Two criteria in particular, Leadership, and Creating Shareholder Value separated the winners.
How do you think effective interaction between HR and finance department of a firm helps in achieving its skills?
Do you think that TCS has preferred the profit maximization approach over the wealth maximization approach? (Interaction between HR and finance functions, Goals of Financial management) 4,6
Answer:
Finance and HR
Financial management is also related to human resource department as it provides manpower to all the functional areas of the management. Financial manager should carefully evaluate the requirement of manpower to each department and then allocate the required finance to the human resource department as wages, salary, remuneration, commission, bonus, pension, and other monetary benefits to the human resource department. Attracting and retaining the best manpower in the industry cannot be done unless they are paid salary at competitive rates.


Q2. A) The current price of an Ashok Leyland share is Rs. 30. The company is expected to pay a dividend of Rs. 2.50 per share which goes up annually at 6%. If an investor’s required rate of return is 11%, should he or she buy this share or not?
Solution:
P = D1 (1+g) / Ke-g = 2.5(1+0.06) / 0.11-0.06 = Rs. 53
The investor should certainly buy this share at the current price of Rs. 30 as the valuation model says the share is worth

B) A bond with a face value of Rs. 100 provides an annual return of 8% and pays Rs. 125 at the time of maturity, which is 10 years from now. If the investor’s required rate of return is 12%, what should be the price of the bond?( A Problem , B problem )5,5
Solution:
P = Int*PVIFA (12%, 10y) + Redemption value*PVIF (12%, 10y)


Q3. a) How do you think the trend of capital structure across the Indian corporate affect the economy as a whole?
b) What proportion of debt and equity should be taken up in the capital structure of a firm?
c) Discuss the theories that are propounded to understand the relationship between financial leverage and value of the firm.
a) Trend of capital structure.  b) proportion of debt and equity  c) explain the theories ) 2,3,5
Answer :                                                            

a) Trend of capital structure

Factors Affecting Capital Structure Capital structure should be planned at the time a company is promoted. The initial capital structure should be designed very carefully. The management of the company should set a target capital structure,


Q4. HPCL was established in 1952, operates from 500 different locations, including refineries, terminals, LPG plants, aviation service facilities, etc. They developed a Lotus Notes workflow tool and deployed it across the organization so that any capital investment proposal from any operating location in the country can be routed to relevant reviewers and approving authorities. With the implementation of the new online system, the total cost savings as a result of reduced man-hours amounts to about Rs 25 lakh per annum.
1. What do you think would have been the complexities involved in implementing this new project at HPCL?
2. What are the various phases in the capital budgeting process? To what extent do you believe that automation can ease out the process?  1) capital budgeting process  2) phases in capital budgeting decisions ) 5,5
Answer:
Capital Budgeting Process
After the screening of proposals for potential involvement is over, the company should take up the following aspects of capital budgeting process:
·         A proposal should be commercially viable. The following aspects are examined to ascertain the commercial viability of any investment proposal:
ü  Market for the product


Q5. A) Indicate whether the operating cycle in the following industries is short (less than 30 days), medium (less than 6 months) or long (more than 6 months)
Steel, rice, vegetables, fruits, jewelry, processed food, furniture, mining, flowers and textiles
b) Companies with the shortest working capital cycles have current ratios much lower  than the firms with longer cycles. What is your view on this statement? How do you think the operating cycle affects operating profit margins?
c) Discuss the relationship between working capital management and market performance of a company? Do you think the kind of relationship varies depending on the type of industry?
(a) duration b) operating cycle c) need for working capital ) 2,4,4

Answer:
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a) Duration

·         Short: vegetables, fruits, flowers
·         Medium: rice, fruits, processed food,
·         Long: Steel, jewelry, furniture, mining, textiles

Q6. Nirma acquired Core Healthcare Ltd. in FY 2007. To bring about improvement in terms of liquidity in the script of the Company, it has gone for a stock split because it hasn’t had any buyback in the recent past. Nirma paid Interim dividend in 2007 to avoid the higher dividend tax announced in that year’s budget.
Henkel, on the other hand, has a very weak Dividend Policy. The major reason being that the company has weak operations and low margins. There is no record of Stock Splits and Buybacks by Henkel India in the past.
Discuss the dividend polices of these two companies. ( a) Analyze the dividend policies of the two companies for the last 10 years , b) Explain stock split and buyback of shares ) 5,5
Answer :
a) Dividend polices of these two companies
Dividend policy is the set of guidelines a company uses to decide how much of its earnings it will pay out to shareholders. Some evidence suggests that investors are not concerned with a company's dividend policy since they can sell a portion of their portfolio of equities if they want cash. This evidence is called the "dividend irrelevance theory," and it essentially indicates that an issuance of dividends should have little to no impact on stock price. That being said, many companies do pay dividends, so let's look at how they do it.
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mb0044 smu mba summer 2014 IInd sem assignment

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MBA
II SEMESTER
MB 0044 - PRODUCTION AND OPERATION MANAGEMENT - 4 CREDITS
(BOOK ID B1627)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Explain the four basic varieties of layouts for manufacturing facilities. (Description of each basic type of layout) 10 marks
Answer.
Four basic varieties of layouts for manufacturing facilities:
The four basic varieties of layouts for manufacturing facilities are:
1.  Process layout
This type of layout is concerned with the grouping of machines, process, or services according to their function. This grouping of machines by function is characteristic of job shops and batch type production facilities. Hence this type of


Q2. The major decision areas in supply chain management have both strategic and operational elements. Explain these decision areas in detail. (Location decisions; Production decision; Inventory decisions; Transportation decisions- 10 marks, i.e 2.5 marks each) 10 marks
Answer.
Supply chain decisions
Strategic and Operational Decisions as depicted in figure.
·         Strategic decisions are made typically over a longer time horizon.These are closely linked to the corporate strategy and guide supply chain policies from a design perspective.
·         Operational decisions are short term and focus on activities over a day-to day basis. The effort in these types of
Q3. Business process is a total response that a business undertakes utilizing the resources and delivering the outputs that create a value for the customer. Business process modeling refers to a set of activities undertaken to optimize the business process. Business process modeling can be categorized into two parts – Logical processing modeling and physical process modeling. Explain in detail of the two processes of modeling. (Logical processing modeling: Definition – 1 mark , Steps to be followed to make the work smoother – 2 marks, Explanation of logical process model including what it consists of , represents, improves and identifies; logical modeling formats ;ways of representing logical process modeling – 4 marks; physical process modeling including definition, what it deals with , why objects during physical modeling vary on the database software being used, outcomes- 3 marks) 10 marks
Answer.  
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Business Process Modelling
Business process modeling can be categorized into two parts – Logical processing modeling and physical process modeling. Figure depicts the types of modeling.
Logical process modeling
Logical process modeling is the representation of putting together all the activities of business process in detail and making a representation of them. The initial data collected has to be arranged in a logical manner so that, links are made between

Q4. Write short notes on:
a) Dimensions of quality
b) Characteristics of project mindset
Answer:
a) Dimensions of quality
Quality is inherent in the product or service that is rendered to the customer. Since we are attempting to measure the same, we will look into those aspects of quality, called dimensions of quality.
·         Quality of design – A product is designed keeping in view the customers’ requirement. For designing a product, the manufacturer or service provider should be aware of the specifications of different features required to incorporate

Q5. It is possible to work according to the project plan only by careful monitoring of the project progress. There are various steps involved in monitoring and controlling a project from start to end. One of the steps is progress control of a project which can be achieved by completing certain steps. Explain the steps of progress control. (Monitor performance, Update schedule, Update costs, Re-plan stage schedule, Conduct team status review, Create status report, Create flash report, Project status reports - 10 i.e. 1.25 marks each) 10 marks
Answer.
Progress control: The progress control of a project can be achieved by considering the following aspects. Figure depicts the phases of progress control.

Monitor performance: The first step for any project control mechanism is to monitor the progress. There are numerous ways to monitor and measure various project parameters. For example, the team members log in details of actual start date, actual finish date, actual hours worked per task, estimated hours to complete the task, elapsed time in hours to complete the


Q6. Write short notes on
a) Pure strategies employed to assist in aggregate planning
b) Approaches to scheduling
(Pure strategies, Approaches to scheduling) 6, 4
Answer:
a) Pure strategies
Three focused or pure strategies are:
Vary production to match demand by changes in employment
(Chase demand strategy): This strategy permits hiring and layoff of workers as required. When the output is to be increased more workers are added and when the output is to be decreased, workers are removed.
Produce at a constant rate and use inventories (Level production strategy): This strategy retains a stable work force
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