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DRIVE- Summer
2014
PROGRAM-
BBA
SEMESTER-1
SUBJECT
CODE & NAME-BBA 101 COMMUNICATION SKILLS
BK ID-B1497
CREDITS-4
MARKS-60
Note:
Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Communication
is the lifeblood of a business organization. Explain the process of
Communication. What is the role of Communication in Business?
(Meaning
of Communication, Process of Communication, Role of communication in Business) 2,
4, 4
Answer.
Meaning
of Communication
The term, „Communication‟ has been derived from the Latin
word, „communist’, which means „common‟ .Thus, if a person effects
communication, he establishes a common ground of understanding. Literally,
communication means to inform, tell, show, or spread information. It can be
interpreted as an interchange of thought or information to bring about greater
understanding and confidence, leading to better relations among people. It also
strengthens unity of
Q2. Why
are business letters given so much importance in today’s organizations? Bring
out the difference between personal letters and business letters. Discuss the
different characteristics of a good business letter.
(Importance
of business letter, Differences, Characteristics) 4, 3, 3
Answer.
Importance of Business Letters
Every business requires that the
communication sent and received is clear, simple, concise and correct. The
importance of writing a business letter is given below:
Ø It is a
formal way of communication between two individuals, between an individual and
organization, or between two organizations.
Q3. Writing
effectively is a skill, which can be learnt and perfected. Explain the general
principles of Effective writing. What are the various techniques to improve
your writing skills?
(General
principles of Effective writing, Techniques to improve writing skills) 5, 5
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Answer.
General
Principles of Writing
Speech is the primary medium of
communication for human beings, but writing, because of its characteristic to
last, has acquired a vital place in civilized societies. Speech exists in the
present. It is a dynamic and direct interaction between the speaker and the
listener.
In order to acquire proficiency
in this skill, you must first become familiar with the general principles of
writing, which are as follows:
Unity: The
principle of unity dictates that each sentence should contain one unit of
information or idea and each paragraph of a written work must deal with one
central idea. All the other ideas must be subordinated to this central idea.
Q4. What
groundwork does one needs to do to make an effective presentation? How do
verbal, vocal and visual components of communication impact a presentation?
(Groundwork
needed to make an effective presentation, Verbal, vocal and visual components
impact on presentation) 5, 5
Answer.
Groundwork
needed to make an effective presentation
A thorough research
into all aspects of the matter will not only help you to make an effective
presentation, but will also equip you to handle all queries and counter
arguments, with confidence. Select all the material and information that you
would like to include in your presentation. Ensure that everything you plan to
include is relevant to the topic.
Q5. Explain
the contents of a good resume. Distinguish between the different types of
resumes.
(Contents
of good resume, Types of Resumes, Differences) 4, 3, 3
Answer.
Contents of Good
Resume
The standard contents
of a resume includes heading, position sought, career objective, education,
work experience, specific skill, achievement, activities, interests and
reference. Each of these is explained briefly as under:
ü Heading: It generally contains
the name of the candidate, the contact information, email address and full
contact address. Incase if the candidate is residing at his temporary
residence, it is always advisable to give his permanent address.
Q6. With
growing competition and volatile market conditions, jobs are not secured as
they ought to be previously. What are the factors looked into by the
prospective employers? Identify the techniques, which should be used by an
interviewee to get a good job.
(Factors,
Job interview techniques) 4, 6
Answer.
Factors
looked into by the prospective employers
Here list out some
important traits that the employers look for in a candidate:
·
Focused
·
Ambitious
·
Analytical
·
Common
sense
·
Enthusiasm
/ Jovial
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