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DRIVE
SUMMER
2014
PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
- 3
SUBJECT
CODE & NAME
BBA
304 - Advertising and Sales
Q.1.
Define advertising and discuss the various functions of advertising. (Meaning, Functions) 4,6
ANS:
Advertising: "Advertising is the
non-personal communication of information usually paid for and usually
persuasive in nature about products, services or ideas by identified
sponsors through the various media to reach broad audiences” According to this
definition, advertising has five basic components:
Q.2.
Explain the consumer buying decision process. (Consumer buying decision
process) 10
ANS:
Consumer buying decision process:
Behind the
visible act of making a purchase there lies a decision process that must
be investigated. The purchase decision process is the stages a buyer passes
through in making choices about which products and services to buy. The stages
are:
Q.3.
Observe any newspaper advertisement of any consumer durable company. What is
the target audience and what are benefits of choosing newspaper for
advertisement. (Selection of appropriate advertisement, Identifying
target audience, Advantages of newspaper advertisement) 3,3,4
ANS:
Selection
of advertisement
Here let us take NOKIA as consumer durable company. If we’re selling a
telecom product, an ad placed in a telecom related magazine will attract
potential consumers who are looking for
Get fully solved assignment, plz drop a mail with your sub code
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Q.4.
What is media planning and what are the steps in media planning process? (Meaning,
steps) 4,6
ANS:
Media Planning: Media planning is a very
important component of the marketing strategy of an organisation. It
refers to an analytical method for making media decisions, and describes
the process of taking the message across to the target audience of the
right time and place, and using the right media vehicle. In other words,
media planning
Q.5.
What do you understand by Public relations? What is the difference between PR
and advertising? (Meaning, Difference between advertising and PR) 4,6
ANS:
Meaning of Public Relations: “Public relations” is used to
build rapport with employees, customers, investors, voters or the
general public. Public Relations (PR) is the actions of a corporation,
store, government, individual etc. in promoting goodwill between itself
and the public, the community, employees, customers etc. An earlier
definition of public relations by the first World Assembly of Public Relations
Associations, held in Mexico City, in
Q.6.
Write short notes on: [a) meaning and objectives of sales quota, b) meaning and
role of sales force] 10
ANS:
Sales Quota: Known as sales target, sales
quota is an expression of sales value and sales volume expected from a
salesperson to be achieved in full from their defined territory over a
given period of time i.e., weekly, monthly, quarterly or yearly. In
simple sense, a sales quota is a goal; it is a target a sales staff is
expected to meet. Each sales person must understand the importance of their
target and how it fits in as part of the pre-set goals stated in
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