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Master
of Business Administration- MBA Semester 3
MI0036
–Business Intelligence Tools -4 Credits
(Book
ID: B1219)
Assignment
(60 marks)
Note:
Answer all questions. Kindly note that answers for 10 marks questions should
not exceed 400 words. Each question is followed by evaluation scheme.
Q1.a.
Emergency Medical Association (EMA) is a group of 250 board- certified
emergency physicians. They are responsible for effectively managing the
emergency departments. List out what BI values and applications they should be implementing
(listing and explaining the reason behind it- 5 marks)
Ans:
Business
Intelligence(BI):. Business intelligence
(BI) is a wide category of applications and technologies which gathers, stores,
analysis, and provides access to data. It helps enterprise users to make better
business decisions. BI applications involve the activities of decision support
systems, query and reporting, online analytical processing (
b.
Most of the credit card companies permit a consumer to get approval for
specified amounts via mobile to ensure that the purchase is covered. This type
of consumer support which retains a customer to the bank for a longer time is
real time business intelligence. Define real time Business intelligence and the
various steps involved in the process.(defining- 2 marks, list and explain the
process- 3 marks)5marks
Ans:
Real
Time Business Intelligence In
this competitive world, with high consumer expectation, the decisions that are
based on the most current data available will improve the customer
relationships, increase income and maximise the operational efficiencies.
Example: Finance department‟s data is moved from transaction systems to a
“staging post” before it is analysed, but for a few, this can produce some
problems when it comes to month-end reporting. Periodical entries may take some
time to be moved from functioning to analytical data stores and that can make
Q2.Today
businesses largely rely on the information available and can be communicated
through various sources, both internally and externally with the help of
internet. Explain the role of Business Intelligence in modern business. What
are the three different types of decision that most business organisations
take?(explanation-5 marks, different types of decision-5 marks)10 marks
Ans:
Role
of Business Intelligence in Modern Business Having discussed
the dynamic roles of BI we will move on to the roles of BI in modern business.
The business intelligence solutions should be contemplated carefully, and the
system opted for it should prove to be consistent. Even if you add new data or
new systems, or bring about major changes, business intelligence systems have
to steer the company to success. Steering to accomplishment is done by
integrating the new data with the existing business intelligence systems. It is
one of the significant elements of
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Q.3.
Data extraction is the act or the process of extracting data out of data
sources for added data processing or data storage or data migration. This data
can be extracted from the web. Explain the different techniques for data
extraction. (Listing the various techniques, Explaining the four methods) 2,8
ANS:
Listing
the various techniques
·
The Logical Extraction Methods
·
Physical Extraction Methods
·
Change Data Capture
·
Extracting data from the operational systems
Explaining
the four methods
The extraction method has to be
selected based on the source system and also on the business needs in the
target
Q.4.
Business Intelligence strategy summarizes the finest combination of procedures
and technologies to meet the business intelligence strategies of an
organization. a. List the main aspects of BI strategy. b. What are the steps to
be followed to implement BI framework? (a. Listing at least 6 main aspects of
BI strategy, b. Steps for Implementing BI framework) 3,7
ANS:
a)
BI
Strategy and its main aspects
A BI strategy summarises the
finest combination of procedures and technologies to meet the business
intelligence strategies of an organisation. BI strategy has the
capability to distribute reliable and appropriate information. BI
strategy has been developed in such a way that it supports business
performance administration using a combination of established and non-
established processes and knowledge. The following are the main aspects
of BI strategy:
Q.5.
Write short note on: 2,3,2,3
a.
Content Management System
b. End User Segmentation
c. Basic Reporting and querying
d.
OLAP
ANS:
a)
Content
Management System (CMS)
Management
System is a
set of procedures which can be used to manage work flow in a shared
environment. The procedures can be manual or can be computer-based. These
procedures are designed to:
·
Allow
a large number of people to contribute and to share stored data.
·
Control
the access to data which can be based on user roles. The user roles define the
information what e
Q6.According
to a recent IDC report, knowledge management is in a state of high growth,
especially among the business and legal services industries. As the performance
metrics of early adopters are documenting the substantial benefits of knowledge
management, more organizations are recognizing the value of leveraging
organizational knowledge. Define Knowledge Management. Explain the various
characteristics of Knowledge management. What are knowledge assets?(definition-
2 marks, characteristics–6 marks, definition-1 mark, example-1 mark)10 marks
Ans:
Knowledge Management
:The
management of the knowledge is performing an audit of the various assets of the
intellect that is responsible for performing critical functions. It performs
audit of the potential bottlenecks that is responsible for hindering the flow
of knowledge to the point of use.
Thus,
the management discipline that enhances the processing knowledge of the organisation
is called as
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