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DRIVE SUMMER 2014
PROGRAM- MBADS/
MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER- 1
MB0039
–Business Communication
Q1 As a speaker you are
addressing a group of people. Explain the elements involved in this
communication.
·
Key
elements of communication
Answer.
Key elements of
communication
Communication is an
important component for success in our personal and professional lives. It is
the key to building favorable relationships. It is a part of ‘soft skills’,
The elements involved
in communication are:
·
Sender or encoder – This is the person who transmits
a message. For example, a manager writes a letter to a
Q2 What is the
importance of Kinesics and Proxemics in communication? Explain with examples.
·
Kinesics
with example
·
Proxemics
with example
Answer.
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Kinesics with example
Kinesics is the most
often studied and important area of non-verbal communication and refers to body
movements of any kind. Different body movements can express inner states of
emotion. The different body movements are:
·
Facial expressions – Facial expressions can convey
feelings of surprise, happiness, anger and sadness. If you
Q3 How does internal
business communication affect the organization? Discuss the role of each
stakeholder in this.
·
Importance
of internal business communication Stakeholders
role
Answer.
Importance of internal
business communication
Internal business communication
is the exchange of information within a Company internal business communication;
internal business communication involves interaction with the following
stakeholders:
·
Superiors
·
Peers
·
Subordinates
·
Employees/Unions
·
Shareholders
Q4 Imagine a new
product from food industry. Write a persuasive letter to customers, persuading
them to buy your company’s product.
·
Choosing
the product and describing in letter
·
Persuading
the customer to buy it
Answer.
Choosing the product
and describing in letter
Here we choose Special Costa Coffee as a food
product. The following is a persuasive
letter for the same:
Café Coffee Day
Q5 You are going to
face a job interview for the post of Manager-operations. Which aspects you will
keep in mind while facing the interview?
·
Aspects
to be kept in mind during job interview
Answer.
Aspects to be kept in
mind during job interview
Research the Target Company: To be well prepared is half the
victory. Do your homework, e.g. go to the
company's website and read about their vision, mission, strategy, products,
finances, departments, competitive advantages, competitors etc.etc. If the
company does not have a web presence look them up at the library, call the
Chambers of
Q6 Write short notes
on:
a) SQ3R technique of
reading
b) Circulars
(SQ3R technique of
reading , Meaning and role of Circulars )
Answer.
a) SQ3R technique of
reading
SQ3R stands for the initial letters of the five
steps in studying a text-
Survey S
Question Q
Read R
Recall R
Survey S
Question Q
Read R
Recall R
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