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PROGRAM
Masters of
Business Administration - MBA
SEMESTER
II
SUBJECT
CODE & NAME
MBA201
Production
& Operation Management
SET 1
Qus:1 Differentiate between Production Planning and
Production Control. Point out various functions of Production Planning and
Production Control.
Functions of Production Planning 5
Functions of Production Control 5
Answer: Master production schedule sets the quantity of each end
item to be completed during each time period of the short-range planning. The
details are arrived at after verifying the progress of the schedules of work,
expected receipts, available stocks from inventory, and the needs of
Qus:2 What do you mean by Strategic management process?
Differentiate between Environmental scanning & Differentiation strategies
1. Strategic management process 4
2. Environmental scanning 3
3. Differentiation strategies 3
Answer: Strategy formulation and development has been historically
analysed and debated in different fields of study. While strategy formulation
is largely influenced by the situational forces, the
Qus:3Explain various Elements or Components of Operations
Strategy in detail.
Elements of operations strategy:
1) Designing of the production system 2
2) Facilities for production and services 2
3) Product or service design and development 1.5
4) Technology selection, development, and process
development 1.5
5) Allocation of resources 1.5
6) Focus on facilities planning 1.5
Answer: Designing of the production system
The designing of the production
system involves the selection of the type of product design, processing system,
inventory plan for finished goods, etc. The product design has two varieties.
SET 2
Qus:1 Explain The Strategic Importance of Forecasting.
Strategic Importance of Forecasting in term of Human
Resource 5
Strategic Importance of Forecasting in term of Supply Chain
Management. 5
Answer: Forecast is very much required for all types of industrial
activity and also for those industries which are purely in the service sector
like healthcare and education. Good forecasts are of critical importance in all
aspects of a business: The forecast is the only estimate of demand
Qus:2 Explain the concept of Rating Method for Location
decision sequence. Discuss different types of Rating methods.
Rating plan method 2
Factor rating method 2
Point rating method 2
Break-even analysis 2
Centre of gravity method 2
Answer: In the case of general factors or special factors – each
factor has its own importance in determining the location of a plant.
Therefore, ranking them and giving weightage for them is one of the ways of
determining the location. The methods which determine the most likely location
Qus:3 What do you mean by Quality? Point out, various
dimensions of quality?
Meaning of Quality 4
Dimensions of Quality 6
Answer: “Quality” has been defined in many different ways and as
such there is no commonly agreed definition of quality. Different experts and
“gurus” have given definitions based on
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DRIVE
FALL
2017
PROGRAM
MASTER
OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT
CODE & NAME
MBA202
– FINANCIAL MANAGEMENT
Assignment
Set -1
1.
Financial planning means deciding in advance the financial activities to be
carried on to achieve the basic objective of the firm. Explain the factors that
affect financial planning.
Factors affecting Financial Plan
Answer: Factors Affecting Financial Plan
Ø
Nature
of the industry – The first factor affecting the financial plan is
the nature of the industry. Here, we must check whether the industry is a
capital-intensive or labour-intensive industry. This will have a major impact
on the total assets that a firm owns.
Ø Size of the company – The size of the company greatly influences the availability of funds
from
2.
“Book value is an accounting concept”. Explain the factors of this concept.
Calculate
the worth of the value of one share from the below details of Company ABC :
Current
dividend is Rs. 10.
It
expects to have a supernormal growth period running to 6 years during which the
growth rate would be 30%. The company expects normal growth rate of 10% after
the period of supernormal growth period. The investor’s required rate of return
is 18%.
Factors explaining the concept of book
value
Solution to the problem
Answer: Book value is an accounting concept. Value is what
an asset is worth today in terms of its potential benefits. Assets are recorded
at historical cost and these are depreciated over years. Book
3.
Explain the Cash Flow Estimation Principles.
Cash Flow Estimation Principles.
Answer: Principles of Cash Flow
Estimation
Separation principle: The essence of
this principle is the necessity to treat investment element of the project
separately (i.e. independently) from that of financing element. The financing
cost is
Assignment
Set -2
1.
Explain EOQ and Re – order point.
A
manufacturing company has an expected usage of 1,00,000 units of a certain
product during the next year. The cost of processing an order is Rs 200 and the
carrying cost per unit per annum is Rs 2. Lead-time for an order is five days
and the company will keep a reserve of two days usage.
Calculate
EOQ and Re – order point. Assume 250 days in a year.
Explanation of EOQ and Re – order point
Calculation of EOQ and Re – order point
Answer: Economic order quantity (EOQ)
Economic order quantity (EOQ) refers to the optimal
order size that will result in the lowest ordering and carrying costs for an
item of inventory based on its expected usage, carrying costs and
2.
Explain the capital Budgeting process and its appraisals
Solve
the below given problem:
Given
below are the details on the cash flows of two projects A and B. Compute
pay-back period for A and B.
|
Year
|
Project A cash flows (Rs.)
|
Project B cash flows (Rs.)
|
|
0
|
(4,50,000)
|
(5,50,000)
|
|
1
|
3,00,000
|
2,00,000
|
|
2
|
1,50,000
|
2,50,000
|
|
3
|
50,000
|
3,00,000
|
|
4
|
2,00,000
|
3,50,000
|
|
5
|
1,00,000
|
2,00,000
|
Explanation of capital budgeting process
and its appraisals.
Solution for the problem
Answer: Capital Budgeting Process
Ø A proposal should be commercially viable. The following aspects are
examined to
3.
From the below details, show the effect of the dividend policy on the market
price of company XYZ Ltd. shares using the Walter’s Model.
Equity
capitalisation rate Ke is 10%
Earnings
per share is given as Rs. 10
ROI
(r) may be assumed as follows: 10% and 15%
Show
the effect of the dividend policies on the share value of the firm for three
different levels of r, taking the DP ratios as 20%, 40%, 60%, 80% and 100%.
Explanation
of concepts of working capital
Answer: K Ke 10%, EPS 10,
r 10%, DPS=20
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PROGRAM
Master of
Business Administration - MBA
SEMESTER
II
SUBJECT
CODE & NAME
MBA203
Marketing
Management
Qus:1 Define Marketing and various marketing orientations.
Answer: Marketing is said to be as old as civilisation itself. In
fact, marketing came into existence with the barter system. With the passage of
time, barter system evolved into the art of selling. The origin of marketing
dates back to the ancient civilisation when man used symbols,
Q2. Explain the Traditional and Modern Ps of Marketing Mix.
Explain 7 Ps of Marketing Mix.
Answer:
Service
sector is one of the key contributing factors for the growth of our economy and
civilisation. Though marketing literature is dominated by manufacturing and
product-centric business practices, service marketing constitutes a strategic
area, which has propelled growth and success for many
Qus:3 Explain the various stages involved in Consumer
Decision Making Process. Support your answer with a proper diagram showing the
Consumer Decision Making Process.
Answer: The consumer decision making process is the way in which
people gather and assess information and make choices among alternative goods,
services, organizations, people, places, and ideas. It consists of the process
itself and factors affecting the process.
The consumer decision making process
consists of six basic stages. Factors affecting the decision
Set 2
Qus:1 Explain Product Life Cycle (PLC)
Answer: Products follow certain kinds of lifecycle patterns. Let us
discuss the different stages in the lifecycle of products.
Let us discuss each stage of product
lifecycle in detail
Introduction stage
Research or
Q2.
What are the various Factors Affecting Price Decisions?
Explain
the various Factors Affecting Price Decisions.
Answer:
A
firm's price decision is influenced by many internal and external factors.
Internal
factors are the factors that include elements within the organisation’s
boundaries. On the other hand external factors are the factors that happen
outside the business. The internal factors are cost of production, pricing
policy, pricing objectives, and marketing strategy. The external factors
include customers, suppliers, middlemen, competitors, and government regulatory
agencies
Q3.
What do you mean by Personal Selling? What are the various nature of personal
selling? What are the various personal selling approaches?
Explain Personal Selling
Explain various nature of personal selling.
Explain
various personal selling approaches.
Answer:
Personal
selling is an activity which involves a face-to-face interaction with the
customers wherein there is a quick response and personal confrontation. This
allows for more specific adjustment of
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PROGRAM
MASTER OF
BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT
CODE & NAME
MBA204–
MANAGEMENT INFORMATION SYSTEMS
SET 1
Qus:1 What are the different challenges a manager face in
managing Information systems?
Answer: Managing IS in organisations is a highly challenging and
complex task. One reason for this complexity is that neither organisations nor
the IS they use remain static over time – both change continuously, and it is
the job of management to ensure that the systems remain useful and relevant for
Qus:2 Explain the concepts of
a) Transaction Processing System
b) Management Information System
Answer: a) Transaction Processing System
A transaction is any activity of the
organisation that generates information. For example, the activities related to
buying a ticket from the Indian Railways generates many transactions, each of
which produces information that is recorded by the systems. Some transactions
involve exchange
Qus:3 How Information system can be used to support
Competitive strategy? Substantiate with suitable examples.
Answer: The promise of information systems is that they enable the
competitive strategy of commercial fi rms. The competitive strategy of a
commercial firm is its longterm competitive position, such as of being a
low-cost player or a differentiator, which the fi rm adopts. A fi rm’s
Set 2
Qus:1 Explain the following concepts
a) Electronic Data Interchange (EDI)
b) Online Payment Technology
c) Mobile Commerce
Answer: a) Electronic Data Interchange (EDI)
Before the growth of the common
standards for the Internet and the growthof Extranets, firms exchanged data
electronically through private networks.
This process
Qus:2 What is DSS? How it is different from MIS? How DSS
helps in Decision making?
Answer: Decision support systems (DSS) are used extensively across
organisations to assist managers with making decisions. DSS are different from
management information systems as they are used on an as-needed basis and
created for solving special types of decision problems. Decision making by
managers involves the phases of intelligence, design, and choice, and
Qus:3 Explain why privacy is important for individuals in
the organizations? How workplace electronic monitoring is done in the
organizations?
Answer: Information systems are used widely across organisations,
and they enable data and information to be widely distributed for use. When the
data pertains to individuals (relating to their work, personal habits, or
personal life), and it resides on organisational information systems, the
question
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DRIVE
FALL
2017
PROGRAM
MBA
SEMESTER
II
SUBJECT
CODE & NAME
MBA205
& OPERATIONS RESEARCH
SET
- I
1
Define the Linear programming problem in operation Research. Also, explain
various assumptions, advantages and limitations of linear programming problem.
A Linear programming problem in operation
Research
Assumptions of linear programming problem
Advantages of linear programming problem
Limitations of linear programming problem
Answer: In organisations, managers are
required to make judicious use of scarce resources, such as men, materials,
machines and capital, to minimise costs and maximise profits. A technique that
is used to select the best alternative from a set of feasible ones in
situations where
2
a. Discuss the concept of Degeneracy in transportation problem
b.
The ABC Tool Company has a sales force of 25 men who work out from Regional
offices. The company produces four basic products lines of hand tools. Mr.
Jain, the sales manager, feels that 6 salesmen are needed to distribute product
line 1, 10 salesmen are needed to distribute product line 2, 4 salesmen to
product line 3 and 5 salesmen to product line 4. The cost per day of assigning
salesmen from each of the offices for selling each of the product lines are as
follows;
|
Regional office
|
Product Lines
|
|||
|
𝑷𝟏
|
𝑷𝟐
|
𝑷𝟑
|
𝑷𝟒
|
|
|
R1
|
20
|
21
|
16
|
18
|
|
R2
|
17
|
28
|
14
|
16
|
|
R3
|
29
|
23
|
19
|
20
|
Now,
10 salesmen are allowed to office R1, 9 salesmen to office R2, and 7 salesmen to office R3.
How
many salesmen should be assigned from each office to selling each product line
in order to minimize costs?
Degeneracy in transportation problem
Optimum allocation.
Optimum transportation cost
Answer: a) Degeneracy
in transportation problem
A basic solution to an m-origin, n
destination transportation problem can have at the most m+n-1 positive basic
variables (non-zero), otherwise the basic solution degenerates. It follows that
whenever the number of basic cells is less than m + n – 1, the transportation
problem is a
3
a. Elaborate the meaning of Simulation.
b.
What are different Practical applications of simulation
A Meaning of Simulation.
Practical applications of simulation
Answer: a) Simulation is a representation
of real-life situations. It is a method in which a replica of a real-world
process or system is developed over a period of time. The simulated model acts
in the same manner as the selected physical or abstract process or system
behaves in reality. For example,
SET-II
1
a. Define the meaning of assignment problem in operation Research.
b.
A Departmental head has four subordinates and four task to be performed. The
subordinates differ in efficiency and the tasks differ in their intrinsic difficulty.
His estimate of the times each man would take to perform each task is given in
the following matrix-
|
Tasks
|
Subordinates
|
|||
|
I
|
II
|
III
|
IV
|
|
|
A
|
8
|
26
|
17
|
11
|
|
B
|
13
|
28
|
4
|
26
|
|
C
|
38
|
19
|
18
|
15
|
|
D
|
19
|
26
|
24
|
10
|
How
should the tasks be allocated to subordinates to minimize the total man-hours?
A Description of assignment problem
Optimum allocation through Hungarian
method
Answer: a) An assignment
problem is a special type of transportation problem. In an assignment problem,
the same number of facilities (sources of supply) needs to be allocated to the
same number of jobs (points of destinations) so that the transportation cost is
minimised or the profit is
2.
Define following criteria’s used for decision making under Uncertainty
a.
Optimism (maximax or minimin) criterion
b.
Pessimism (maximin or minimax) criterion
c.
Equal probabilities (Laplace) criterion
d.
Coefficient of optimism (Hurwicz) criterion
e.
Regret (salvage) criterion
Answer: a) Optimism
(maximax or minimin) criterion: Here, the decision maker tries to achieve
the largest possible profit (Maximax) or minimum possible cost (minimin). If
the entries in the payoff matrix are the one which the decision maker wants as
large as possible, for example, profits or sales revenue, he/she selects the
alternative that represents the maximum of the maximum
3
a. Explain the importance and utility of the replacement model in business
organizations.
b.
The maintenance cost and re-sale value per year of a machine whose purchase
price is Rs. 7000 is given below-
|
Year
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
|
Maintenance cost
(Rs.)
|
900
|
1200
|
1600
|
2100
|
2800
|
3700
|
4700
|
5900
|
|
Resale value
(Rs.)
|
4000
|
2000
|
1200
|
600
|
500
|
400
|
400
|
400
|
Importance and utility of the replacement
model Replacement Year
Answer: a) In an organisation,
replacement problems arise when fixed assets, such as machines, equipment, and
other tools, need to be replaced due to reduced efficiency, failure or
breakdown. Sometimes, replacement takes place when more efficient equipment is
available in the market or the maintenance of the existing equipment is
incurring a huge cost on an organization
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PROGRAM
Masters of
Business Administration - MBA
SEMESTER
II
SUBJECT
CODE & NAME
MBA206
Project
Management
SET 1
Qus:1 Define Project Management Body of Knowledge (PMBOK).
Detail nine knowledge areas of Project Management Body of Knowledge (PMBOK).
Project Management Body of Knowledge (PMBOK) 5
Nine knowledge areas of PMBOK 5
Answer: The Project Management Body of Knowledge (PMBOK) describes
nine knowledge areas of the project management discipline. The in-depth
understanding, application and attaining proficiency in any one of these
Qus:2 Elaborate five project life cycle phases.
Five project life cycle phases 10
Answer: The project life cycle (PLC) describes the start and the end
of the project and the various stages in it. It begins with concept of idea,
incubation, feasibility studies and further on towards initiation, planning,
execution and closeout. Irrespective of the type and complexity of
Qus:3 Define the determination of the Critical Path
Earliest Occurrence Time (EOT) 2
Latest Occurrence Time (LOT) 2
The slack for each event 2
The critical and slack paths 2
The activity floats 2
Answer: Calculate the Earliest Occurrence
Time (EOT) for each event
After completion of all leading
activities, an event occurs. In the network diagram shown in Figure 5.8, for
SET 2
Qus:1 Illustrate strategies to control the project risk.
Risk avoidance 2.5
Risk reduction 2.5
Risk retention 2.5
Risk transfer 2.5
Answer: To make the most of the benefits of project risk management,
we must integrate the project risk management activities into well planned
project management plan and work activities. Once risks have been identified
and measured, the strategies to control the risk fall into one or more of
Qus:2 Detail the planning process of PMIS.
1. Identify the information needed 2.5
2. Capture data 2.5
3. Process data into information and store it 2.5
4. Communicate information to stakeholders 2.5
Answer: Identify the information needed
Identification of the information
that is needed is necessary for improving the decision making and the structure
of the PMIS. Information requirements of project stakeholders include the
recipients of information, the type of information that is needed, which
includes format, contents, and
Qus:3 What is Project Performance Evaluation? Elaborate types of
project performance evaluation.
Project Performance Evaluation
1. Process (or implementation) evaluation 2
2. Outcome evaluation 2
3. Impact evaluation 2
4. Cost-benefit and cost-effectiveness analyses 2
Answer: Performance evaluation is an important tool for the
assessment of a system or service according to the measurements specified. We
can define it as the systematic process of assessment of
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