ml0018 smu mba fall 2016 (jan/feb 2017 exam) IVth sem assignment

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DRIVE

fall 2016

PROGRAM

Master of Business Administration - MBA

SEMESTER

IV

SUBJECT CODE & NAME

ML0018

Project Management in Retail        

Q.1: Explain in detail Project Planning Process.

Detail explanation of Project Planning Process.

Ans:

Detail explanation of Project Planning Process:

The project planning process involves a number of stages that we shall discuss subsequently:

Identification and

Q.2: What do you understand by Resource Smoothing and Resource Levelling?

Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of abundance of resources.

ANS:

Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of abundance of resources:

Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of

Q.3: What are the different aspects of retail project execution?

Retail project execution involves several people and teams with different skills, ability and priorities, constant co-ordination and adjustment in planned activities, conflict with routine operations of business because of overlapping retail project organization structure and several such issues.

ANS:

Retail project execution involves several people and teams with different skills, ability and priorities, constant co-ordination and adjustment in planned activities, conflict with routine operations of business because of overlapping retail project organization structure and several such issues:

Retail project execution is different from routine operations. Important characteristics of retail project execution are listed as follows:

High Degree of Interaction with Agencies: A retail project team's interface with other agencies within the company and outside is very frequent. Rather, the functioning of retail project team depends entirely on

Q.4: Write notes on the Execution stage and Completion stage of retail project life cycle.

During the planning stage subcontracts are given, teams and sub-teams are formed, team leaders are appointed, coordination is established, documentations are designed and reporting system is developed.

ANS:

During the planning stage subcontracts are given, teams and sub-teams are formed, team leaders are appointed, coordination is established, documentations are designed and reporting system is developed:

Retail project execution is a very active stage in retail project management. It involves activities like actual construction of work-packages, action and coordination and monitoring and control.

(i)

Q.5: What do you understand by Retail Strategy? Discuss any 3 types of Growth Direction.

Retail strategy comprises several important dimensions.

Explanation of 3 growth direction

ANS:

Retail strategy comprises several important dimensions:

• The retailer’s target market mix.

• Retail format

• Sustainable competitive advantage

Explanation of 3 growth direction:

• The retailer’s target market: It is the market segment towards which the retailer plans to focus its resources and retail mix.

• Retail format: It suggests the type of retail mix (nature of merchandise and service offered, pricing policy, advertising and promo

Q.6: Write notes on: Decision rules & Decision-Tree Approach.

Decision rules are of various types.

ANS:

Decision rules are of various types:

Four different decision rules are discussed in this section. They include:

(i) E-V rule or mean-variance rule:

The expected return and variance (or standard deviation) are compared for taking a decision. It is also called the ‘mean-variance’ rule. As per the mean-variance rule the decision is taken by evaluating investment on the basis of the expected return and variance. Standard deviation is also used in place of variance. As per

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ml0017 smu mba fall 2016 (jan/feb 2017 exam) IVth sem assignment

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DRIVE

fall 2016

PROGRAM

Master of Business Administration - MBA

SEMESTER

IV

SUBJECT CODE & NAME

ML0017

Mall ManagementQ.1: Explain Branding and list Brand elements.

Elaborate Branding List Brand elements

ANS:

Elaborate Branding List Brand elements:

Brand management refers to the process in which marketing practices are applied to a specific product, line of products, or brands. Proper branding increases sale of every product that are linked to that brand. For instance, if a

Q.2: Write short notes on Fire Safety and Maintenance System.

Fire Safety Maintenance System

ANS:

Fire Safety Maintenance System:

Fire protection comprises the study and practice of alleviating the undesirable effects of potentially destructive fires. It comprises the study of the compartmentalization, behaviour, suppression and investigation of fire and the related emergencies, apart from the research and development, production, testing and

Q.3: Explain factor that affect an organization

Elaborate retailer macro environment

ANS:

Elaborate retailer macro environment:

Various forces in a retailer’s ecosystem affect the business which are truly external macroscopic factors and are uncontrollable from the retailer’s perspective. Demographic, legal, policy, social, economic,

Q.4: Elaborate SWOT Analysis

Explain SWOT analysis with an example

ANS:

Explain SWOT analysis with an example:

Any analysis within any firm begins with self-analysis. SWOT is one such method through which an organization can

Q.5: List out all points in setting marketing objectives. Explain measuring success of marketing plan.

Points in setting marketing objectives success of marketing plan

ANS:

Points in setting marketing objectives success of marketing plan:

A marketing

Q.6: Explain crime prevention strategies for shopping malls.

Explain crime prevention strategies

ANS:

Explain crime prevention strategies

Following are crime prevention strategies ensuring the security of shopping malls:

• Security Patrol:

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ml0016 smu mba fall 2016 (jan/feb 2017 exam) IVth sem assignment

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DRIVE

Fall 2016

PROGRAM

MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)

SUBJECT CODE & NAME

MK0016/ML0016- Advertising Management and Sales

Promotion

Q.1: Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.

Explanation of the concepts

Strengths and Weakness

ANS:

Explanation of the concepts:

The concern about malpractices in market transactions, intended or otherwise, is so great, especially in case of rural consumer who wants to enjoy all the modern luxuries, has the money for it, but cannot really protect himself fully, that law had to step in to protect the interest of this

Q.2: Elaborate in detail factors that are affecting marketing and advertisement.

Factors that affecting marketing and Advertisement

ANS:

Factors that affecting marketing and Advertisement:

There are some factors which deeply influence advertising thinking in India and which are entirely different from the last century and perhaps other developing countries. These should be monitored constantly, even when one is not directly dealing with these products or segments, because the whole

Q.3: Explain the theories of Advertising in detail.

Explain the theories of Advertising in detail.

ANS:

Explain the theories of Advertising in detail:

Every day people are exposed to thousands of selling messages, not necessarily through advertising. Each is trying to sell something the target may or may not want. All this horrific competition for the target’s mind space has only one objective – to persuade the target to buy its own brand. Since very rarely a whole ad is read/heard/seen and fully processed, creators of ads need to know

Q.4: What are the various factors that are influencing in setting of budget?

Various factors influencing budget setting

ANS:

Various factors influencing budget setting

Historical method: Some companies, due to intellectual laziness, lack of enterprise or sheer complacency, may not wish to go deep into how the advertising budget works, or may be turned off by the sheer complexity of the procedure. They keep spending what they always did, year after or year,

Q.5: What are the various media that may be used for direct marketing? What are their pros and cons?

Explanation of concepts

Pros and Cons

ANS:

Explanation of concepts:

Direct mail however remains one of the most inexpensive and heavily used media for direct marketing. In spite of the rise in postal charges, it remains the favoured tool due to its ability for personalization

Q.6: Write a short note on a. Advertising in marketing mix b. Positioning.

Role of advertising in marketing mix

Positioning

ANS:

Role of advertising in marketing mix:

Marketing has been defined by various experts to cover all activities from product conception to the last step when it reaches the consumer. An exhaustive list includes:

–Product, Price, Promotion,

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ml0015 smu mba fall 2016 (jan/feb 2017 exam) IVth sem assignment

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DRIVE Fall 2016

PROGRAM Master of Business Administration- MBA

SEMESTER 4

SUBJECT CODE &

NAME

Ml0015 –Services Marketing and Customer Relationship

Management

1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.

Targeting goals

Answer: Customers form the most integral part of service production as well as marketing. The service process is begun by identifying and then targeting the right customers. It is important for every firm to specify the target group before launching a service product. A huge marketplace

2 Briefly discuss Service Marketing Mix with suitable examples.

Service Marketing Mix

Answer: Marketing mix conveys the positioning of a service or a product. In cases of services all the 4Ps are very flexible, i.e., many number of combinations of the 4Ps are possible to arrive at a marketing mix. But the segmentation criteria have to be very well defined and the positioning has to be very sharp, because a customer is impacted instantly and very perceptibly as soon as he gets in contact with a service provider or enters a service facility. Service

3 Describe the Howard Sheth model of customer Behaviour.

Howard Sheth model

Answer: Making a service purchase decision is seldom a solitary enterprise, that is to say, many people are involved in the decision-making process. For this purpose, key players need to be identified so that a

4 Briefly discuss impact & importance of IT for Education & Banking sector?

IT in the Education sector

IT in the Banking sector

Answer: Education

Information technology has the potential to enhance and complement traditional teaching methods by providing additional tools to a teacher to display and explain ideas to their students and providing students with innovative but practical learning tools to help study. For a teacher the presentation of study material can be enhanced through multimedia presentations where a slide show, animation, video with sound is projected for the students to view. This makes the

5 Describe the nature of service marketing.

Nature of service marketing

Answer: Service marketing is marketing based on relationship and value. It may be used to market a service or a product that is defined under service activities discussed earlier. Marketing a service-based

6 Write short notes on:

a) e-CRM

b) Customer Life Cycle

Answer: a) The basic idea of e-CRM comes from e-commerce. Essentially, e-CRM differs from CRM in terms of the technology and the syntactical nature of interface with customers. Typically an e-CRM would provide customers with a self-service browser based window on which they may have greater autonomy to surf different schemes and offers. Additionally, an e-CRM will also be able to generate a history of purchases, e-mails where they will get updates and such like. In

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