ml0017 smu mba fall 2016 (jan/feb 2017 exam) IVth sem assignment

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DRIVE

fall 2016

PROGRAM

Master of Business Administration - MBA

SEMESTER

IV

SUBJECT CODE & NAME

ML0017

Mall ManagementQ.1: Explain Branding and list Brand elements.

Elaborate Branding List Brand elements

ANS:

Elaborate Branding List Brand elements:

Brand management refers to the process in which marketing practices are applied to a specific product, line of products, or brands. Proper branding increases sale of every product that are linked to that brand. For instance, if a

Q.2: Write short notes on Fire Safety and Maintenance System.

Fire Safety Maintenance System

ANS:

Fire Safety Maintenance System:

Fire protection comprises the study and practice of alleviating the undesirable effects of potentially destructive fires. It comprises the study of the compartmentalization, behaviour, suppression and investigation of fire and the related emergencies, apart from the research and development, production, testing and

Q.3: Explain factor that affect an organization

Elaborate retailer macro environment

ANS:

Elaborate retailer macro environment:

Various forces in a retailer’s ecosystem affect the business which are truly external macroscopic factors and are uncontrollable from the retailer’s perspective. Demographic, legal, policy, social, economic,

Q.4: Elaborate SWOT Analysis

Explain SWOT analysis with an example

ANS:

Explain SWOT analysis with an example:

Any analysis within any firm begins with self-analysis. SWOT is one such method through which an organization can

Q.5: List out all points in setting marketing objectives. Explain measuring success of marketing plan.

Points in setting marketing objectives success of marketing plan

ANS:

Points in setting marketing objectives success of marketing plan:

A marketing

Q.6: Explain crime prevention strategies for shopping malls.

Explain crime prevention strategies

ANS:

Explain crime prevention strategies

Following are crime prevention strategies ensuring the security of shopping malls:

• Security Patrol:

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