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DRIVE Spring 2018
PROGRAM MBA– SEM 3
SUBJECT CODE &
NAME
Mba301
RESEARCH METHODOLOGY
SET 1
1. Define business research and explain
the process of research?
Definition
of Research
Explanation
of the steps in a research study
Answer: Different scholars have
interpreted the term ‘research’ in many ways. For instance, Fred Kerlinger
(1986) stated that ‘Scientific research is a systematic, controlled and
critical investigation
2 What are descriptive research designs?
Explain the different kinds of descriptive research designs.
[Meaning
of Descriptive Research designs
Kinds
of Descriptive research designs]
Answer: As the name implies, the
objective of descriptive research studies is to provide a comprehensive and
detailed explanation of the phenomena under study. The intended objective might
be to give a detailed sketch or profile of the respondent population being
3 Discuss four types of measurements
scales with appropriate examples.
Nominal
Ordinal
Interval
Ratio
Answer: Types of measurements scales
Nominal
scale: This
is the lowest level of measurement. Here, numbers are assigned for the purpose
of identification of the objects. Any object which is assigned a higher number
is in no way
SET 2
1 Differentiate between the Stratified
random sampling and Systematic sampling.
a.
stratified random sampling
b.
systematic sampling
Answer: Stratified
random sampling
Under
this sampling design, the entire population (universe) is divided into strata
(groups), which are mutually exclusive and collectively exhaustive. By mutually
exclusive, it is meant that if an element belongs to one stratum, it cannot
belong to any other stratum. Strata are collectively exhaustive if all the
elements of various strata put together completely cover all the elements
2 Distinguish between coding
closed-ended structured questions and coding open-ended structured questions
Coding
Closed-ended
Coding
Open-ended
Answer: Coding
Closed-ended Structured Questions
The
method of coding for structured questions is easier as the response categories
are decided in advance. The coding method to be followed for different kinds of
questions is discussed
3. Explain the Structure of the Research
Report. What are the guidelines for effective report writing?
[Explanation
of the Structure of the Research Report-5
Guidelines
for effective report writing-5]
Answer: Whatever the type of report,
the reporting requires a structured format and by and large, the process is
standardized. As stated above, the major difference amongst the types of
reports is that all the elements that make a research report would be present
only in a detailed technical
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Master of Business Administration-
MBA
SEMESTER
Semester 3
SUBJECT CODE & NAME
Mb0051-Legal Aspects of Business
Qus:1
What is fiduciary relationship in a contract of guarantee? Explain the kinds of
guarantees.
Answer: A contract of guarantee is not a contract “Uberrimae fidei” (requiring utmost good
faith). Nevertheless, the suretyship relation is one of trust and confidence
and the validity of the contract depends on the good faith of the creditor. A
creditor must disclose all facts which, under the circumstances, the surety would
expect not to exist. Hence, where the guarantee is given for good conduct of an
employee, the employer’s failure to inform the surety of any breach on the part
of employee will discharge the surety. Similarly, where X guarantees
Qus:2
i) Do you think contract with a minor is valid? Narrate with
the help of the facts and judgement in the case: Mohori Bibee v. Dharmodas
Ghose.
ii)
Explain the rules and remedies for discharge of contract by breach
Answer: The law protects minors against their own inexperience and
the possible improper designs of those who are experienced. The Contract Act
states that only a person who is a major can enter into
Qus:3
i) Narrate the facts and judgement in the case Howell vs. Coupland.
ii)
Who is an unpaid seller? What are the rights enjoyed by an unpaid seller under
the extant provisions of law?
Answer: Case study: Howell vs. Coupland
In this case, the seller agreed to
sell 200 tonnes of potatoes to be grown by him, to the buyer at £2 a ton.
Though he had the resources to grow 200 tons, an attack of pestilence killed
most of the crop and he was able to deliver only 80 tons. The buyer instituted
a suit against the seller for
Qus:4
The Banking Regulation Act, 1949, provides various methods of regulation of the
banking business. Elaborate the key areas of regulation.
Answer: Regulation of business
The Banking Regulation Act, 1949,
provides various methods of regulation of the banking business. Some of the key
areas of regulation are:
Power to
provide directions – Sections 21 and 35A of the Act
empower the RBI to regulate the business of banks by issuing directions
controlling various aspects of banking. Section 21 provides the power to
regulate advances of banking companies, while Section 35A provides powers of regulation
Qus:5
Explain the nature and scope of complaints under the Consumer Protection Act?
Answer: To provide simple, speedy and inexpensive redressal of
consumer grievances, the Act envisages three-tier quasi-judicial machinery at
the district, state and national levels. At the district level, the redressal forum
is called as District Forum. The State Government may, if it deems
Qus:6
a) Differentiate between a holder and a holder in due course.
b)
Explain the privileges enjoyed by a holder in due course
Answer: According to Section 9 of the Act, a ‘holder in due course’,
is any person who for consideration:
Becomes the possessor of a bearer negotiable
instrument or is the payee or endorsee of an order instrument, o
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DRIVE
Spring
2018
PROGRAM
Master
of Business Administration- MBA
SEMESTER
3
SUBJECT
CODE &
NAME
MK0010 –Sales,
Distribution & Supply Chain Management
1 Briefly discuss the importance of Time
and Territory management.
importance of Time management
importance of Territory management
Answer: Importance
of Time Management
Some
of the tasks that a salesperson would be involved in normally comprise meeting
customers, handling complaints, developing customer relationship, booking
orders, collecting payments, gathering competitive intelligence, meeting
channel partners and completing administrative paperwork. The key to managing
time better relates to proper planning of
2 Why relationship marketing is being
used in present business scenario?
Use of relationship marketing
Answer: Relationship
Marketing
It
is a form of marketing which recognizes the long lasting relationships with the
customers. It is not limited to advertising and sales promotional messages but
much beyond that. Relationship marketing gives emphasis on customer retention
and satisfaction rather than a dominant focus on selling part. The term
relationship marketing is designed to build up
3 What are the functions of a
wholesaler?
functions
of a wholesaler 10
Answer: The wholesaler
essentially purchases the goods from the producer, stocks them, and
redistributes these to the other intermediaries like the retailers who
subsequently sell them to the end-users or the customers. This function of the
wholesaler enables:
• The
4 Explain the demand management model.
demand
management model
Answer: Demand
Management Model
In
the present highly competitive business environment you need every advantage to
succeed. There is a need to add value to the firm’s operations. This can be
done through managing demand effectively from the demand side. As a result, an
increasing number of companies are focused
5 Briefly describe the different
processes involved in the purchase cycle.
processes
involved in the purchase cycle 10
Answer: Processes involved in the purchase cycle
1.
Purchasing receives the requisition: Orders
are dependent on the manufacturer’s production schedule and the manufacturer,
in turn, draws up this schedule on the basis of
6 Write short
notes on:
a) Outsourcing Supply Chain Operations
b) Co-Makership
Answer: Outsourcing
Supply Chain Operations
Of
late, there has been a shift in the concept of procurement to strategic
procurement. ‘Sourcing’ and ‘Outsourcing’ are its two components. Sourcing is
the procurement of products or services from an external organization.
‘Outsourcing’ involves transfer, or sub-
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PROGRAM
Master of Business Administration –
MBA
SEMESTER
III
SUBJECT CODE & NAME
MK0011
Consumer Behaviour
Qus:1
Define Consumer Behaviour. What are the various Buying Roles in the Individual
Consumer Buying Decision Process? What are the various categories of
Organisational buyers?
Answer: “Consumer behaviour refers to the actions and decision
processes of people who purchase goods and services for personal consumption.”
James
F Engel, Roger D Blackwell and Paul W Miniard
Qus:2
What do you mean by Motivational Conflict? Give reasons in support of the
statement “motivated behaviour never ends.”
Answer: “Variety is the spice of life.” Hardly anybody is likely to
disagree with this saying. For most of us, too much of the same thing over and
over again turns out to be unexciting, tasteless
Qus:3
What are the various components of Learning? Explain
Classical Conditioning.
Answer: Four components are fundamental to
most learning situations.
Motivation
– Motivation
is the driving force that impels individuals to action and is based on needs
and goals. Motivations function as a spur to learning with needs and goals
acting as
Qus:4
Explain various characteristics of culture.
Answer: Culture has the following features:
Culture
is cultivated – Culture is not something that just “exists” and waiting to
be discovered. People are responsible for cultivating or nurturing their
culture and this process
Qus:5
Explain the Consumer Decision Making process.
Answer: Generally it is believed that decision-making is the
cognitive process of selecting a course of action from among multiple
alternatives. The most common examples are shopping and deciding what to eat.
Decision-making is said to be a psychological
construct. It means that
Qus:6
Explain Organisational Buying Behaviour. What are the
various factors influencing Organisational Buyer Behaviour?
Answer: Organisational buyers/business markets have characteristics
that differ sharply from individual consumers/consumer markets. Fewer Buyers:
Buyers in a business market are much fewer as compared to buyers in consumer
markets. For e.g., an auto tyre company may depend on big automobile
manufacturers for their major sales. However, the tyre company may
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ASSIGNMENT
DRIVE – Spring 2018
PROGRAM
- Masters of Business Administration - MBA
SEMESTER
- III
SUBJECT CODE & NAME – MK0012 -
RETAIL MARKETING
Q1 What is Retail Marketing
Environment? Define elements in a Retail Marketing Environment.
● Retail
Marketing
● Environment
Elements in a Retail Marketing Environment 2+8=10
Answer:-
Retail Marketing Environment:-
Everything
that surrounds and impinges on a system can be called as an environment.
Systems of many kinds have environments with which they interact. Retail
Marketing can also be seen as a system which must respond to
Q2 Define consumer decision
behavior. Explain types of decision behavior.
● Consumer
Decision Behavior
● Types
of Decision Behavior 2.5+7.5= 10
Answer:-
Consumer
purchase behaviour involves not only understanding how decisions are made but
also understanding the dynamics that influence purchases. Sometimes consumers
undertake a complex decision process requiring substantial amounts of time and
energy. In situations where consumers are making a decision for the first time,
actions must be based on some form of problem solving. When this process is
very
Q3 Critically examine types of Store
Layout.
● Racetrack
form
● Grid
form
● Free
flow
● Dead
block format 2.5+2.5+2.5+2.5+2.5=10
Answer:-
Types of Store Layout:-
Racetrack form
This
layout ensures the shoppers start from the point where they enter the stores,
flow through the entire store and then get back to where they started from. In
lifestyle stores this called forced circulation wherein the
Q.4 What are Private Label Brands?
Elaborate growth drivers of Private Label Brands.
● Private
Label Brands
● Growth
Drivers of Private Label Brands 3+7=10
Answer:-
A private
brand or store brand is a product line owned, controlled, merchandised and sold
by a specific retailer in its own stores. Among Indian retailers, Stop, Life
and Kashish by Shoppers' Stop, and ETC by Ebony are some examples
Q5. Elaborate Customer Relationship
Management Strategies.
● Personalization
● Communication
● Rewards
● Special
treatment benefits 2.5+2.5+2.5+2.5+2.5=10
Answer:-
Customer Relationship Management
Strategies:
1.
Personalisation: The social interaction between
service employees and their customers is known as personalisation. It is the
way in which employees relate to customers who can be impersonal or personal.
Personalisation
2.
Q6 Describe the four stages of
International Business.
● Domestic
focus
● Ethnocentric
● Polycentric
● Geocentric 2.5+2.5+2.5+2.5+2.5=10
Answer:-
The four stages of International
Business:
1.
Stage one: Domestic focus: In this stage, firms
have a strong domestic focus with all activity concentrated in the home market.
Whilst many organisations can survive like this, solely domestically oriented
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DRIVE
Spring 2018
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/
MBA (SEM 3)
SUBJECT
CODE &
NAME
MK0013-Marketing
Research
1 What do you mean by research? State
some of its characteristics.
Definition
Characteristics
Answer: Meaning of
Research
Research
is a systematic and intensive study undertaken to:
·
Address the fundamental questions or
·
Find a solution to the existing
problems.
It
is an art of scientific investigation. It is also a systematic design
collection analysis and
2 Write a short note on the criteria of
choosing a good research design.
Explanation
(2 marks for each criteria)
Answer: The criteria of a good research design
are:
·
Feasibility: Designs
should be implemented in a correct form. The duration and sequence of events
should be designed in a proper way. Problems should be anticipated in
measurement, adherence to assignment and database construction. Additional
3 Explain comparative scales and its
types.
Explanation
of the meaning
Explanation
of types
Answer: In comparative
scaling, the respondent is asked to compare one brand or product against
another. Comparative scaling techniques help in direct comparison between
stimulus objects. One of
4 Explain various types of probability
sampling techniques with suitable examples.
Explanation
Answer: Classification of
Probability Sampling Techniques
5 Analyse the steps involved in
hypothesis testing.
Explanation
Answer: Steps Involved
in Hypothesis Testing
1.
Setting-up of hypothesis: The first step is to set up the decision making
process. This involves specifying the null hypothesis (H0) and the alternative
hypothesis (H).
2.
Selecting a significance level: A criterion used for rejecting the null
hypothesis is the
6 Write short notes on:
a) Media planning
b) Copy Testing
Answer: Media
Planning
Media
planning is quite essential in establishing the best way to disperse
advertisers’ message across to the consumer market through various media
channels. In short, the main goal of the media plan is to find such combination
of media resources, which facilitate the marketer to communicate their message
effectively to the majority of potential clients or customers, at the
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