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DRIVE-
Spring 2015
PROGRAM-
MBADS (SEM 4/SEM 6)
MBAFLEX/
MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAME-MK0018– International Marketing
Qus:1
The orientation of a company’s top management, its beliefs and assumptions
significantly impact its approach to international marketing. Discuss the
concept of EPRG framework.
·
Management orientations
·
Effect on international marketing
Answer:
Management
orientations:
The orientation of a company’s
top management, its beliefs and assumptions significantly impact its approach
to international marketing. The concept consisting of Ethnocentric,
Polycentric, Regiocentric and Geocentric is widely
Q.2:
Hofstede’s cultural classification helps in understanding the cultural
diversity. Discuss the 4 dimensions with examples.
Hofstede’s
dimensions
Answer:
Hofstede’s
dimensions:
Power
distance
The
term “power distance” refers to the degree of inequality among people who are
viewed equal. Power distance implies the ways through which people develop
interpersonal relationship in a society. The hierarchy of relationships is of
two kinds, namely, vertical and horizontal. In vertical hierarchy, there is a
consideration
Q.3:
How are the international markets segmented on the basis of development?
4
categories
Answer:
4
categories:
Market
segmentation is the process of subdividing a market into distinct subsets of
customers that behave in the same way or have similar needs. Each subset may
conceivably be chosen as a market target to be reached with a distinctive
marketing strategy. Some widely used bases of segmentation are discussed below
in sub sections.
Qus:
4Differentiate between national and international products, global and
standardised products with examples.
Answer:
Differentiate
between national and international products:
National
products are made for a specific national market whereas international products
are made for regional and multinational markets.
National
products:
A
national product is one that, in the context of a particular company, is
offered in a single national market. Sometimes national products appear when a
global company caters to the needs and preferences of particular country
markets. For
Qus:5Write
short notes on:
a)
Containerization
b)
4 PL operators
a) Role and benefits of
containerization
b) meaning and role of 4PL
operators
Answer:
a)
Role and benefits of containerization:
Containerisation has
revolutionised maritime business throughout the world. Cargo-carrying
containers are an integral
Qus:6Choose
a product and explain how you will prepare seven steps in a global e-marketing
plan?
·
Choosing the product
·
Global e marketing plan
Answer:
Choosing
the product:
A product is the main offering of
a company to its customers. It defines the customer segments and competitors
for the
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