mk0013 smu mba summer 2015 IIIrd sem assignment

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DRIVE: SUMMER 2015

PROGRAM: MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1)

SUBJECT CODE & NAME: MK0013-Marketing Research

BK ID: B1711

CREDIT & MARKS: 4 Credits, 60 marks

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Q.1:Describe the components of research proposal.

(Explanation- 10 marks)

Ans:

Components Research proposal

Research proposal is a document. Through this document, the decision maker and researcher enter into a contract. This document prepared by the researcher, explains the activities to be undertaken, to get the needed

Q.2:There are certain advantages and drawbacks of secondary data. Elaborate.

(Explanation of advantages of secondary data- 5 marks, Explanation of drawbacks of secondary data- 5 marks) 10 marks

Ans:

Advantages of Secondary Data:

Secondary data can play a substantial role in the exploratory phase of research, when the task at hand is to define the research problem and togenerate hypotheses.

It is sometimes

Q.3:“The questionnaire format changes depending upon the amount of structure and disguise required during data collection”. Comment

(Explanation of questionnaire format- 5 marks, Explanation of question composition- 5 marks) 10 marks

Ans:

Explanation of questionnaire format:

The questionnaire format changes depending upon the amount of structure and disguise required during data collection.

On the basis of structure and disguise, questionnaires can be roughly classified into four broad categories:

§  Structured, disguised questionnaire: In this type of questionnaire, the questions are listed in a pre-arranged order. The

Q.4. Explain non-comparative scales and its types

(Explanation of the meaning- 5 marks, Explanation of types- 5 marks) 10 marks

Ans:

Explanation of the meaning:

Non-comparative scaling is referred as monadic scaling i.e. only one object is evaluated at a time and no comparison is made with another object. This is the more widely used type of scale in commercial marketing research studies. Non-

Q.5. Explain the process of data preparation in detail.

(Explanation- 10 marks)

Ans:

Process of data preparation

After collecting the data, next step of researcher is to give attention on data preparation. Once the final data has been collected, researcher can initiate the process of data preparation instantly. The steps are as given in 

Q6. Write short notes on:

a) Copy testing

b) Sales Analysis

(Meaning with example-5, Meaning and Benefits-5) 10 marks

Ans:

a) Copy testing

Copy testing decreases the chances of risk on brand or company image by an ineffective advertisement.

Copy testing is generally carried out on a large scale as a quantitative research study in which the target audience is shown

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mk0012 smu mba summer 2015 IIIrd sem assignment

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DRIVE-Summer 2015

PROGRAM-MBADS (SEM 3/SEM 5)MBAFLEX/ MBAN2 (SEM 3)PGDMMN (SEM 1)

SUBJECT CODE & NAME-MK0012- Retail Marketing

BK ID-B1723

CREDIT & MARKS-4 Credits, 60 marks

Qus:1 What do you mean by the term ‘Consumer’? Explain the classification of retail customers based on shopping.

·         Definition of Consumers

·         Classification of retail customers based on shopping

Answer:

Definition of Consumers:

Customers are an essential part of an organisation's micro-environment. In a commercial environment, there is no business without customers. An organisation should use an appropriate information gathering system to implement the altering requirements

Qus:2 Define Integrated Marketing Communication (IMC)? Describe the tools of IMC.

·         Definition of IMC

·         Tools of IMC

Answer:

Definition of IMC:

IMC is integrated management of different communication media to build positive and lasting relationships with consumers and other stakeholders. It is a customer-centric approach to marketing and branding that

Qus:3 Define retailing and Retailer. Describe the classification of store based retailing based on ownership and on the basis of variety of merchandise mix.

·         Definition of retailing and retailer

·         Based on ownership

·         Basis of variety of merchandise mix

Answer:

Definition of retailing and retailer:

·         Retailing: “Retailing is a set of activities that enables selling of goods and commodities to the customers or end consumer in small quantities”.

·         Retailer: A retailer is a person or an outlet through which products or services are sold to customers or the end

Q4. What is E-tailing? Describe the advantages and disadvantages of E-tailing.

·         Definition of E-tailing

·         Advantages and Disadvantages of E-tailing

Answer:

E-tailing:

Electronic retailing, also known as e-tailing, deals with selling products and services online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it is usually referred to, covers retailing using a variety of different technologies or media. It may be broadly a combination of two elements. One is combining new

Q5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.

·         Explanation of pricing in Retail

·         Retail Pricing strategies

Answer:

Pricing in Retail:

Price is a highly sensitive and visible part of retail marketing mix and has bearing on the retailer’s overall profitability. Further, pricing itself is inessential part of marketing mix and has its own place in the strategic decision-making process. In subsequent sub-sections, you will learn the various pricing strategies. Pricing is one of

Q6 Describe any three rural retail strategies in brief.

·         Definition of Rural retail

·         Any three Rural retail strategies

Answer:

Rural retail:

Rural retailing is the fast growing aspect of retail since retailers can feel comfortable in finding suppliers and they also act as buyers. Retailing is the final phase of the distribution channel and it is clear by now that it is the availability and distribution that drive growth in the rural markets. Hence, retailing will be

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mk0011 smu mba summer 2015 IIIrd sem assignment

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DRIVE: SUMMER 2015

PROGRAM: MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1)

SUBJECT CODE & NAME: MK0011-Consumer Behaviour

BK ID: B1722

CREDIT & MARKS: 4 Credits, 60 marks

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Q.1: “Selecting the right segmentation variable is critical”. Explain with the help of an example each for three types of segmentation.

(Explanation of three types-7 marks, and examples- 3 marks) 10 marks

ANS:

Explanation of three types:

1. Geographic segmentation

Geographic location of consumers is usually the starting point of all market segmentation strategy. The location of consumers helps the company plan its marketing offer. These geographic units may be nations, states, regions, areas

Q.2: Explain the concept of defense mechanism in detail.

(Explanation- 4 marks, Forms of frustration- 6 marks) 10 marks

Ans:

Explanation:

Failure to achieve a goal often gives rise to a feeling of frustration. Probably, there is nobody who has not experienced frustration that comes from the inability to achieve some goal. Individuals react differently to frustration. Some are

Q.3: Discuss Trait theory and its relevance in consumer behaviour.

(Explanation of trait Theory- 4 marks, Types of personality traits- 6 marks) 10 marks

Ans:

Explanation of trait Theory:

The Trait Theory states that human personality is composed of a set of traits that describe general response patterns.. Its orientation, unlike previously discussed theories, is quantitative or empirical. It centres on gauging of personality in terms of psychological characteristics, called traits. JP Guilford describes a trait as any distinguishing and relatively enduring way in which one individual differs from another. The concept is that traits

Q.4: “A number of factors influence individuals that may distort their perceptions”. Is it true? Comment.
(Explanation of factors that distort individual perception-10 marks)

Ans:

Explanation of factors that distort individual perception:

A number of factors influence individuals that may distort their perceptions, such as physical appearances, stereotypes, irrelevant stimuli, first impressions, jumping to conclusions and halo effect, etc.

·      Physical

Q.5: Explain the different components of learning.

(Explanation- 10 marks)

Ans:

Four components are fundamental to most learning situations.

1.Motivation – Motivation is the driving force that impels individuals to action and is based on needs and goals. Motivations function as a spur to learning with needs and goals acting as stimuli. For example, a badminton enthusiast

Q6 Write short notes on:

a) The Adoption Process

b) Post-Purchase Behaviour of a consumer

(Meaning and Barrier-5 marks, Meaning and example-5 marks) 10 marks

Ans.

a)The Adoption Process

The process of diffusion starts when early adopters influence their reference group members and other acquaintances to purchase the product. The adoption of an innovation requires that an individual or a group of consumers decide on

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mk0010 smu mba summer 2015 IIIrd sem assignment

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DRIVE-Summer 2015

PROGRAMMBADS (SEM 3/SEM 5)MBAFLEX/ MBAN2 (SEM 3)PGDMMN (SEM 1)

SUBJECT CODE & NAME-MK0010- Sales, Distribution and Supply Chain Management

BK ID-B1721

CREDIT & MARKS-4 Credits, 60 marks

Qus:1 Define and explain the objectives of sales quota. Also describe the types of sales quota to judge performance of the sales personnel.

·         Definition of sales quota

·         Objectives of sales quota

·         Types of sales quota

Answer:

Definition of sales quota:

The sales targets in the form of sales territory, districts or branches are assigned to sales personnel are referred to as sales quota. Essentially, sales quotas are assigned for individual sales personnel, for a team, a region and for

Qus:2 Explain the various steps involved in the personal selling process.

·         Definition of personal selling process

·         Steps involved

Answer:

Definition of personal selling process:

The key to the development of the sales force is the finalization of the appropriate sales processes by each organization. Sales processes differ across products as well as approaches and strategies followed by an

Q3. An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model.

·         Definition of Inventory and Inventory Management

·         ABC analysis, Just-In-Time &Economic Order Quantity Model

Answer:

Inventory and Inventory Management:

Inventory:

The term ‘inventory’ means any stock of direct or indirect material (raw materials or finished items or both) stocked in order to

Q4 Explain the SCOR model with a diagrammatic representation.

·         SCOR model

·         Focusing Aspects with diagram

Answer.

SCOR model:

The SCOR model is used to understand simple or complex supply chains through common set of terms. Consequently, different industries can be related teach other to interpret any supply chain. SCOR is based on five unique management

Q5 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers.

·         Definition of VMS

·         Three types of VMS

Answer.

Vertical Marketing systems (VMS):

A Vertical Marketing System (VMS) is a system in which almost all the members of distribution channel such as manufacturers, wholesalers and retailers work together to satisfy human needs and wants by facilitating the smooth flow of goods and services from manufacturer to the ultimate consumer. In traditional

Qus:6 Define Reverse Logistics with an example of a industry that follow strong reverse logistics. Explain the four main reverse logistic processes.

·         Definition of Reverse Logistics

·         Example

·         Four main reverse logistic processes

Answer

Definition of Reverse Logistics:

Reverse logistics is the process by which raw materials, finished goods, containers or related information are delivered back from the consumer to manufacturer or distributor in an efficient and cost-effective manner. The field is

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