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DRIVE-Summer 2015
PROGRAM-MBADS (SEM
3/SEM 5)MBAFLEX/ MBAN2 (SEM 3)PGDMMN (SEM 1)
SUBJECT CODE & NAME-MK0012-
Retail Marketing
BK ID-B1723
CREDIT & MARKS-4
Credits, 60 marks
Qus:1 What do you mean
by the term ‘Consumer’? Explain the classification of retail customers based on
shopping.
·
Definition
of Consumers
·
Classification
of retail customers based on shopping
Answer:
Definition of
Consumers:
Customers are an essential part of an organisation's micro-environment.
In a commercial environment, there is no business without customers. An
organisation should use an appropriate information gathering system to
implement the altering requirements
Qus:2 Define Integrated
Marketing Communication (IMC)? Describe the tools of IMC.
·
Definition
of IMC
·
Tools
of IMC
Answer:
Definition of IMC:
IMC is integrated management of different communication media to build positive
and lasting relationships with consumers and other stakeholders. It is a
customer-centric approach to marketing and branding that
Qus:3 Define retailing
and Retailer. Describe the classification of store based retailing based on
ownership and on the basis of variety of merchandise mix.
·
Definition
of retailing and retailer
·
Based
on ownership
·
Basis
of variety of merchandise mix
Answer:
Definition of retailing
and retailer:
·
Retailing:
“Retailing is a set of activities that enables selling
of goods and commodities to the customers or end consumer in small quantities”.
·
Retailer:
A retailer is a person or an outlet through which
products or services are sold to customers or the end
Q4. What is E-tailing?
Describe the advantages and disadvantages of E-tailing.
·
Definition
of E-tailing
·
Advantages
and Disadvantages of E-tailing
Answer:
E-tailing:
Electronic retailing, also known as e-tailing, deals with selling
products and services online via the Worldwide Web. Internet retailing or
‘e-tailing’, as it is usually referred to, covers retailing using a variety of
different technologies or media. It may be broadly a combination of two
elements. One is combining new
Q5 Price is a highly
sensitive and visible part of retail marketing mix. Retailer’s overall profitability
depends on Pricing. It plays an important role in strategic decision making
process. Explain various pricing strategies are adapted by the retailer
according to the situation.
·
Explanation
of pricing in Retail
·
Retail
Pricing strategies
Answer:
Pricing in Retail:
Price
is a highly sensitive and visible part of retail marketing mix and has bearing
on the retailer’s overall profitability. Further, pricing itself is inessential
part of marketing mix and has its own place in the strategic decision-making
process. In subsequent sub-sections, you will learn the various pricing strategies.
Pricing is one of
Q6 Describe any three rural
retail strategies in brief.
·
Definition
of Rural retail
·
Any
three Rural retail strategies
Answer:
Rural retail:
Rural
retailing is the fast growing aspect of retail since retailers can feel comfortable
in finding suppliers and they also act as buyers. Retailing is the final phase
of the distribution channel and it is clear by now that it is the availability
and distribution that drive growth in the rural markets. Hence, retailing will
be
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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