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DRIVE
SUMMER
2015
PROGRAM
MBADS
(SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3) PGDROMN (SEM 1)
SUBJECT
CODE & NAME
ML0011-Buying
and Merchandising
BK ID -
B1762
CREDIT
& MARKS - 4 Credits, 60 marks
Q.1.
Explain the components of Merchandise budget plan. 10
ANS:
Components of Merchandise Budget Plan: The various components
of merchandise budget plans are as follows:
1. Planned Sales and
Stock levels:
Planning sales and stock levels is the first step in the preparation of a sales
forecast for a particular period (say, one season) and for each month in that
particular season for which a retailer wishes to prepare a budget plan. After
this, the retailer should determine the beginning of month (BOM
Q.2.
“Merchandise buying and handling is a vital part of implementing merchandise
Plans”. Explain this statement. 10
ANS:
Merchandise Buying and Handling
Process: Merchandise
buying and handling is a vital part of implementing merchandise plans.
This is a step by step process and involves the following stages:
(i) Collecting
information about vendors
(ii)
Q.3.
Explain the different phases for selection of vendors. 10
ANS:
Phases for Selection of Vendors: As discussed earlier,
vendor selection process is a time consuming task. The following are the
four phases involved in a typical vendor selection process:
1. The Survey Phase: The survey phase is
the first phase which encompasses the following:
Q.4.
Explain inventory turnover ratio and its importance. ( Explanation, Importance)
5,5
ANS:
Inventory Turnover: Inventory turnover
ratio is one of the most important ratios in the line of retailing that
not only shows the health of a sound business but presents a view of how a
business is operating efficiently.
Inventory Turnover: Inventory turnover is
a ratio of the total cost of goods sold in a year to the average
Q.5.
“Price is a highly sensitive and visible part of retail marketing mix and has
bearing on the retailer’s overall profitability”. Explain the three pricing
strategies in this context. 10
ANS: Pricing Strategies:
1. Demand oriented
pricing: Under demand oriented pricing,
prices are based on what the customers expect or might be willing to
pay. It determines the range of prices affordable by the target market.
Under this method, retailers not only consider their profit structure but
also calculate the price-margin effect that any price will have on the sales
volume. As the name implies, demand oriented
2.
Q.6.
Explain the following terms
(i)
Retail Planograms (Explanation) 5
(ii)
Signage(Explanation of meaning and types) 5
ANS:
Retail Planograms: A planogram is a
schematic drawing of an arrangement of goods that gives an idea of how
the products will be arranged in the retail store. It helps the retailer in knowing
where and how many racks/shelves should be arranged, where and at what
gaps they will be arranged, which items will be placed on which shelf, etc. In
short, a planogram is a blueprint which gives all the major and minor
Get fully solved assignment. Buy
online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or
immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call
us on 08791490301, 08273413412
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