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DRIVE-
Summer 2015
PROGRAM-
Bachelor of Business Administration- BBA
SEMESTER-
2
SUBJECT
CODE & NAME- BBA202: BUSINESS STRATEGY
Q1.
What is business strategy? Explain the need for business strategy? (Meaning of
business strategy, Explanation of the need for business strategy) 3, 7
Answer:
Business
strategy can be defined as the process of long range planning for executing
ideas into action. You will also learn why it is important for an organization
to have a clear focus on its strategy for its functioning.
The word, ‘Strategy’
is derived from the ancient Greek word ‘Strategos’, which is a
combination of two words – ‘stratos’ meaning ‘army’ (especially
across a terrain) and ‘agos’ meaning ‘
Q2.
Define strategic management. What are the causes for failure of Strategic Management?
(Definition of Strategic Management, Causes for failure of Strategic
Management) 3, 7
Answer:
Definitions
provided by some of the eminent authorities on the subject:
According to Gluek
W F – “Strategic management is a stream of decisions and actions which lead
to the development of an effective strategy or strategies to help achieve
corporate
Q3. Write short notes on the following:
a)
Core competencies and their importance
b)
Strategic leadership. 5, 5
Answer: Core
Competencies and their Importance in Strategy Formulation
The term “Core
Competency” has its origin in an article titled “The Core Competence of the
Corporation”, written by C. K. Prahalad and Gary Hamel for the Harvard Business
Review in 1990. In this article, core competency has been defined as “The
collective learning and
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 625/semester only.
if urgent then call us on 08791490301, 08273413412
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