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ASSIGNMENT
|
DRIVE
|
Summer 2015
|
|
PROGRAM/SEMESTER
|
MBADS – (SEM 4/SEM 6) /
MBAN2 / MBAFLEX – (SEM 4) / PGDISMN (SEM 2)
|
|
SUBJECT CODE & NAME
|
MH0056 - Public Relations
& Marketing for Healthcare Organizations
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|
BOOK ID
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B1320
|
|
CREDITS
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4
|
|
MARKS
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60
|
Note: Answer
all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1 SWOT analyse the hospital you are in and evaluate
the same in the light of hospital service offered, from the customer’s point of view and
write a report.
Answer :
Strategic planning demands realistic and objective assessment. At least twice
each year, use the SWOT analysis to discover key internal and external issues
and refresh the strategies and tactics of your marketing plan. Understanding
where you are today is fundamental to achieving your
2 Explain the types of public relations research.
Answer : AREAS OF PUBLIC RELATIONS
Public relations
is a multifaceted activity involving different audiences as well as different
types of organizations, all with different goals and objectives. As a result,
there are several specific areas of public relations.
PRODUCT
3 Define e-marketing. Explain the various components
of an e-marketing activity plan.
Answer : It is
important to recognise that planning for e-marketing does not mean starting
from scratch. Any online e-communication must be consistent and work with the
overall marketing goals and current marketing efforts of your business.
The main components of an
4 Discuss the current scenario of medical tourism in
India.
Answer : These
days it seems like every country in the world promotes itself as a haven for
medical tourism. The reality is that in most cases they offer sub-standard
facilities and limited skills/qualifications.
India has tens
of thousands of skilled physicians and nurse practitioners. Over the last two
decades, the economic
5 Describe the future of healthcare marketing.
Answer : For
many years, healthcare trends have looked unsustainable - ageing populations
result in more people needing care, while a declining workforce means fewer
people to pay for, and actually deliver, that care. At the same time, an
inexorable rise in the costs of care linked to long term conditions
6 Discuss brand building on the internet.
Answer : In a
world of print magazine ads, television commercials and billboards, what the
face of your brand looked like was more important than just about anything.
You had to get
the exact print colours right so they'd know it's your green, and it had to go
through a million sign offs before you finally released it to the printer -
just to be sure no one had missed a single
Get fully solved assignment. Buy
online from website
online store
or
plz drop a mail with your sub
code
we will revert you within 2-3
hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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