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DRIVE-Summer 2015
PROGRAM-MBADS/ MBAFLEX/ MBAHCSN3/
MBAN2/ PGDBAN2
SEMESTER-2
SUBJECT CODE & NAME-MB0046-
Marketing Management
BK ID-B1629
CREDIT & MARKS-4 Credits, 60
marks
Q1. Do you think the argument of
some theorists that the traditional Ps are not enough for services marketing?
Give suitable examples to prove your point.
·
Define
Service Marketing
·
Explanation
of 4p’s
·
Explanation
of Additional 3 p’s
Answer.
Define Service
Marketing:
Service
sector is one of the key contributing factors for the growth of our economy and
civilisation. Though marketing literature is dominated by manufacturing and
product-centric business practices, service marketing constitutes a strategic
area, which has propelled growth and success for many organisations. Pure
services and products are
Qus:2 What is sales promotion?
Explain any eight tools of sales promotion directed at consumers.
·
Definition
of sales promotion
·
eight
tools of sales promotion directed at consumers
Answer:
Definition of sales
promotion:
Sales
promotion programmes are short-term programmes aimed at maximising sales in a
period of time. What is most
Qus:3 Define Environmental
scanning. Explain Delphi technique and Scenario Building technique of
Environmental Scanning.
·
Definition
of Environmental scanning
·
Delphi
technique
·
Scenario
Building technique
Answer:
Definition of
Environmental scanning:
Environmental
scanning refers to the careful monitoring of an organisation's internal and external
environment for detecting early signs of opportunities and threats that may
influence its present and future marketing plans. It helps the marketer in
taking decisions regarding where to compete, how to compete, and on what to
compete.
Delphi technique:
Delphi technique
is used to increase the meaning of factual data collected from secondary
sources. This technique is an
Q4. Personal selling focuses in on
‘personal’ or ‘one to one’ selling. It involves an individual salesman or a
sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. Explain the steps in the
personal selling process which helps in the successful sales.
·
Definition
of Personal Selling
·
Explanation
of steps in the Personal selling process
Answer.
Definition of Personal
Selling:
Personal
selling is an activity which involves a face-to-face interaction with the
customers wherein there is a quick response and personal confrontation. This
allows for more specific adjustment of the message. Here, the communication
message can be adjusted as per the customer’s specific needs or wants. It
offers you the opportunity to
Qus:5 What is Buying centre?
Explain the seven roles of Buying centre and also specify the role of
functional departments in the purchase process.
·
Definition
of Buying centre
·
Seven
roles if Buying centre.
·
Role
of functional departments
Answer:
Definition of Buying
centre:
A
major task of an industrial marketer is to identify those individuals who are
in any way involved in purchasing decision process. These decision-making units
are called buying centres. Buying centres can be an individual, a
Q6. Describe some of the strategies
for effective marketing and advertising in rural market. Also explain the
innovative use of media in rural market.
·
Nature
of the rural market
·
Strategies
·
Innovative
use of media
Answer:
Rural Marketing:
The rural areas
are where the markets of the future lie. Urban markets are becoming
increasingly competitive and saturated for many products. On the other hand,
rural markets offer growth opportunities for firms caught up in intensive
battle in urban and metro markets. Marketing gurus describe rural markets as
the market of the new millennium.
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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