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DRIVE-
Summer 2015
PROGRAM-
MBADS (SEM 4/SEM 6)
MBAFLEX/
MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAME-IB0011– International Marketing
Qus:1
The orientation of a company’s top management, its beliefs and assumptions
significantly impact its approach to international marketing. Discuss the
concept of EPRG framework.
·
Management orientations
·
Effect on international marketing
Answer:
Management
orientations:
The orientation of a company’s
top management, its beliefs and assumptions significantly impact its approach
to international marketing. The concept consisting of Ethnocentric,
Polycentric, Regiocentric and Geocentric is widely known as EPRG framework
Q2.
Explain the role of political environment scanning in international marketing.
What is political risk?
·
Political environment
·
Political risk
Answer:
Political
Environment
Majority
of the MNCs have to face complex political environmental problems because they
must cope with the politics of more than one nation. That complexity forces
MNCs to consider three types of political environment: foreign, domestic and
international.
The
developing countries and the Least Developed Countries (LDCs) often view
foreign firms and foreign capital investment with distrust and even resentment,
owing primarily to a concern over potential foreign exploitation of local
natural resources.
Q.3:
How are the international markets segmented on the basis of development?
4
categories
Answer:
4
categories:
Market
segmentation is the process of subdividing a market into distinct subsets of
customers that behave in the same way or have similar needs. Each subset may
conceivably be chosen as a market target to be reached with a distinctive
marketing strategy. Some widely used bases of segmentation are discussed below
in sub sections.
1 Geographic segmentation
Geographic segmentation is
dividing the world into geographic subsets. The advantage of geography is
proximity: Markets in geographic segments are closer to each other and easier
to visit on the same trip or to call on during the same time window.
Qus:
4 Differentiate between national and international products, global and
standardised products with examples.
Answer:
Differentiate
between national and international products:
National
products are made for a specific national market whereas international products
are made for regional and multinational markets.
National
products:
A
national product is one that, in the context of a particular company, is
offered in a single national market. Sometimes national products appear when a
global company caters to the needs and preferences of particular country
markets. For example, Coca
Qus:5
Write short notes on:
a)
Containerization
b)
4 PL operators
a) Role and benefits of containerization
b) meaning and role of 4PL
operators
Answer:
a)
Role and benefits of containerization:
Containerisation has
revolutionised maritime business throughout the world. Cargo-carrying
containers are an integral part of the transport industry. Containers
facilitate both the unitisation and carriage of cargo through different modes
of transportation. Containerisation has ultimately provided an ideal unit load,
which meets all the logistical requirements. It not only
Qus:6
Choose a product and explain how you will prepare seven steps in a global
e-marketing plan?
·
Choosing the product
·
Global e marketing plan
Answer:
Choosing
the product:
A product is the main offering of
a company to its customers. It defines the customer segments and competitors for
the company. Five aspects of the product namely features, quality look and
packing, branding and customer support.
·
Features –
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