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DRIVE
– Winter 2017
PROGRAM
- MBA
SEMESTER
- II
SUBJECT
CODE & NAME – MB0044 - PRODUCTION AND OPERATION MANAGEMENT
BK
ID - B1627
CREDIT
& MARKS - 4 CREDITS, 60 MARKS
Set
1
Q1.
Write Short notes on
a. Material control and material
handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making
(a. Material control and material
handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making)
Answer:
Material
control and material handling:
Material
control is a management function whereby procurement, storage, and issuance of
the storage material for purposes of manufacturing the products or consumption
are conducted. Typically, material control involves:
·
Formulating
the policies regarding selection of suppliers
·
Determining
the quantities to be ordered
·
Fixing
the prices
·
Formulating
the terms of delivery
Q2. What do you mean by Operation
Strategy? Explain various elements or components of Operations Strategy. 4, 6
Ans: Operations Strategy:
Operations
strategy is defined as the set of decisions that are warranted in the
operational processes in order to support the competitive strategies of the
business. The objectives stated above
Q3. Describe following dimensions
of quality with appropriate examples. 10
a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
Ans: Dimensions of quality: Quality is
inherent in the product or service that is rendered to the customer. Since
we are attempting to measure the same, we will look into those aspects
of quality, called dimensions of
Q4. Explain various factors Influencing
Plant Location.
General Factors
Special factors
Ans:
Various factors
Influencing Plant Location: Factors influencing plant location can be broadly
divided into two types namely: general
Q5. Describe the concept of Project
Management Life Cycle. Also explain various Phases of project management life
cycle.
Concept of Project Management
life cycle
Phases of Project management life
cycle
Answer:
Concept of Project Management life
cycle
Project managers have to keep in
mind the various problems that may be encountered during the project.
Associated with the project could be the risks that may deter the project
processes. Careful monitoring and regular supervision is required all through
the project.
It is therefore
Q6. Why redesign of layouts may be
necessary? List the differences between product and process layout. (
Reasons why resdesigning
of existing layout
is required, Listing of any five differences) 5, 5
Ans: Redesigning of a layout: There are
several reasons as to why a redesigning of an existing layout may be
required. These
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DRIVE
Winter
2017
PROGRAM
MASTER
OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT
CODE & NAME
MB0045
– FINANCIAL MANAGEMENT
Assignment
Set -1
1.
From the below details, show the effect of the dividend policy on the market
price of company XYZ Ltd. shares using the Walter’s Model.
Equity
capitalisation rate Ke is 10%
Earnings
per share is given as Rs. 10
ROI
(r) may be assumed as follows: 10% and 15%
Show
the effect of the dividend policies on the share value of the firm for three
different levels of r, taking the DP ratios as 20%, 40%, 60%, 80% and 100%.
Explanation
of concepts of working capital
Answer: K Ke 10%, EPS 10, r 10%, DPS=20
Case I r >k (r = 10%, Ke = 10%)
a. DP = 20% 2+ 0.10/0.10(10-2)/0.10
=Rs 100
b. 40%
4+ 0.10/0
2.
Explain the Cash Flow Estimation Principles.
Cash Flow Estimation Principles.
Answer: Principles of Cash Flow
Estimation
Separation principle: The essence of
this principle is the necessity to treat investment element of the project
separately (i.e. independently) from that of financing element. The financing
cost is computed by
3.
Financial planning means deciding in advance the financial activities to be
carried on to achieve the basic objective of the firm. Explain the factors that
affect financial planning.
Factors affecting Financial Plan
Answer: Factors Affecting Financial Plan
Ø Nature of the industry – The first
factor affecting the financial plan is the nature of the industry. Here, we
must check whether the industry is a capital-intensive or labour-intensive
industry. This will have a major impact on the total assets that a firm owns.
Ø Size of
Ø
4. “Book value is an
accounting concept”. Explain the factors of this concept.
Calculate
the worth of the value of one share from the below details of Company ABC :
Current
dividend is Rs. 10.
It
expects to have a supernormal growth period running to 6 years during which the
growth rate would be 30%. The company expects normal growth rate of 10% after
the period of supernormal growth period. The investor’s required rate of return
is 18%.
Factors explaining the concept of book
value
Solution to the problem
Answer: Book value is an accounting concept. Value is what
an asset is worth today in terms of its potential benefits. Assets are recorded
at historical cost and these are depreciated over years. Book value may include
intangible assets at acquisition cost minus amortised value. The book value of
a debt is
5.
Explain the capital Budgeting process and its appraisals
Solve
the below given problem:
Given
below are the details on the cash flows of two projects A and B. Compute
pay-back period for A and B.
|
Year
|
Project A cash flows (Rs.)
|
Project B cash flows (Rs.)
|
|
0
|
(4,50,000)
|
(5,50,000)
|
|
1
|
3,00,000
|
2,00,000
|
|
2
|
1,50,000
|
2,50,000
|
|
3
|
50,000
|
3,00,000
|
|
4
|
2,00,000
|
3,50,000
|
|
5
|
1,00,000
|
2,00,000
|
Explanation of capital budgeting process
and its appraisals.
Solution for the problem
Answer: Capital Budgeting Process
Ø A proposal
should be commercially viable. The following aspects are examined to ascertain
Ø
6. Explain EOQ and Re –
order point.
A
manufacturing company has an expected usage of 1,00,000 units of a certain
product during the next year. The cost of processing an order is Rs 200 and the
carrying cost per unit per annum is Rs 2. Lead-time for an order is five days
and the company will keep a reserve of two days usage.
Calculate
EOQ and Re – order point. Assume 250 days in a year.
Explanation of EOQ and Re – order point
Calculation of EOQ and Re – order point
Answer: Economic order quantity (EOQ)
Economic order quantity (EOQ) refers to the optimal
order size that will result in the lowest ordering and carrying costs for an
item of inventory based on its expected usage, carrying costs and ordering
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DRIVE WINTER 2017
PROGRAM Master of Business
Administration – MBA
SEMESTER II
SUBJECT CODE & NAME M0046
Marketing Management
Q.1
Define Marketing and various marketing orientations.
Define Marketing
List various marketing orientations.
Answer-
Marketing
Marketing is the management process
which facilitates the movement of goods and services from concept (advertising,
product development, etc.) to the customer. The philosophy of marketing is
based on a notion about the business in terms of customer needs and their
Q-2
Write short notes on Environmental Scanning and Implications of Inflation.
Environmental Scanning.
Implications of Inflation.
Answer-
Environmental
Scanning
Environmental scanning refers to the
careful monitoring of an organisation's internal and external environment for
detecting early signs of opportunities and threats that may influence its
present and future marketing plans. It helps the marketer in taking decisions
regarding where to compete, how to compete, and on what to compete. The
opportunity in business can be a trend or event that could lead to a
significant upward change in sales and profit patterns, given the appropriate
Q.3-Explain
the various stages involved in Consumer Decision Making Process.
Support
your answer with a proper diagram showing the Consumer Decision Making Process.
Elaborate
the Consumer Decision Making Process.
Diagram
for Consumer Decision Making Process.
Answer-
Consumer Decision Making Process
After discussing the factors that
influence the buying behavior, we will discuss the process of consumer decision
making. Consumer buying decision process is explained through a number of
stages and is influenced by one’s psychological framework comprising the
individual’s personality,
Q.4-Explain Product Life Cycle (PLC)
Elaborate Product Life Cycle with an example.
Answer-
Product
Life Cycle (PLC)
Product Life Cycle. A new product
progresses through a sequence of stages from introduction to growth, maturity,
and decline. This sequence is known as the product life cycle and is associated
with changes
Q.5
What do you mean by Brand? Enlist various advantages of Branding.
Define
and Explain Brand.
Explain
the various advantages of Branding.
Answer-
A
traditional definition of brand stands as a name, word, mark, symbol, device,
or a combination thereof, used to identify some product or service of one
seller and to differentiate them from those of the competitors. The definition
clearly focuses on the function of a brand, that is, to identify, irrespective
of the specific means employed for the identification. A modern definition
talks about
Q6. Explain Advertising. Also
explain any 12 types of Advertising.
Define and Explain Advertising.
Describe any 7 types of Advertising.
Answer-
Advertising
is a paid form of communication in which the sponsor or the brand owner has
made payments to the media to carry the message through their set of media
vehicles. The Oxford Dictionary explains advertising as 'to make an
announcement in a public place, describe or
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PROGRAM
MASTER OF BUSINESS ADMINISTRATION
(MBA)
SEMESTER
II
SUBJECT CODE & NAME
MB0047– MANAGEMENT INFORMATION
SYSTEMS
SET 1
Qus:1
What are the different challenges a manager face in managing Information
systems?
Answer: Managing IS in organisations is a highly challenging and
complex task. One reason for this complexity is that neither organisations nor
the IS they use remain static over time – both change continuously, and it is
the job of management to ensure that the systems remain useful and relevant for
their
Qus:2
Explain the concepts of
a)
Transaction Processing System
b)
Management Information System
Answer: a) Transaction Processing System
A transaction is any activity of the
Qus:3
How Information system can be used to support Competitive strategy?
Substantiate with suitable examples.
Answer: The promise of information systems is that they enable the
competitive strategy of commercial fi rms. The competitive strategy of a
commercial firm is its longterm competitive position, such as of being a
Qus:4
Explain the following concepts
a)
Electronic Data Interchange (EDI)
b)
Online Payment Technology
c)
Mobile Commerce
Answer: a) Electronic Data Interchange (EDI)
Before the growth of the common
standards for the Internet and the growthof Extranets, firms exchanged data
electronically through private networks.
This process was called
Qus:5
What is DSS? How it is different from MIS? How DSS helps in Decision making?
Answer: Decision support systems (DSS) are used extensively across
organisations to assist managers with making decisions. DSS are different from
management information systems as they are used on an as-needed basis and
created for solving special types of decision problems.
Qus:6
Explain why privacy is important for individuals in the organizations? How
workplace electronic monitoring is done in the organizations?
Answer: Information systems are used widely across organisations,
and they enable data and information to be widely distributed for use. When the
data pertains to individuals (relating to their work, personal habits, or
personal life), and it resides on organisational information systems, the
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ASSIGNMENT
DRIVE Winter 2017
PROGRAM MBA
SEMESTER II
SUBJECT CODE & NAME M0048
OPERATIONS RESEARCH
Note:
Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question1. Define various Characteristics & Scope
of operations research
Answer:
Characteristics of operations research:
·
OR is system-oriented. OR scrutinises the problem from an organisation’s
perspective. The results can be optimal for one part of the system, while the
same can be unfavourable for another part of the system.
·
OR imbibes an inter–disciplinary team approach. Since no single
individual can have a thorough knowledge of all the
2 a. Elaborate various Rules for Writing a Dual
Problem in linear programming.
Answer:
Consider the following linear programming
problem:
Maximise Z = c1x1 +c2x2 + . . . +cnxn
Subject to the constraints
a11
b. An organisation produces X1 and X2 units of
products R and S, respectively. In this case, the objective function and
constraints are expressed as follows:
Maximise Z = 60X1 + 120X2
Subject
to, 3X1 + 6X2 ≤ 240
Raw material constraint
2X1 +
4X2 ≤
800 Labour hours constraint
X1,
X2 ≥ 0
Non-negativity condition
Use graphical method to determine how many units of
products R and S the organisation should produce to maximise its profits.
Answer 2(b) - Here,
We
have to
Question3.a. Explain the concept of Trans-shipment.
Answer3(a). Transhipment is the act of
off-loading a container from one ship and loading it onto another ship. In any
service operated by any line there are practical restrictions in terms of
coverage of ports.. There is no shipping line that can cover all
b. Solve the following transportation problem using
Vogel’s Approximation method.
Answer:
olution:
TOTAL no. of
TOTAL no. of
Question4. The processing time of four jobs and five
machines (in hours, when passing is not allowed) is given in following table
a. Find an optimal sequence for the above sequencing
problem.
b. Calculate minimum elapsed time & idle time for
machines A, B, C, D & E.
Answer1.
Question5. Define following criteria’s used for decision
making under Uncertainty
a. Optimism (maximax or minimin) criterion
Answer 5(a).
Maximax (Optimist)
The maximax looks at the best that could happen under each action
and then chooses the action with the largest value. They
b. Pessimism (maximin or minimax) criterion
Answer5(b).
Maximin (Pessimist)
The maximin person looks at the worst that could happen under each
action and then choose the action with the largest
c. Equal probabilities (Laplace) criterion
Answer5(c).
Laplace criterion is also called as law of equal probabilities
criterion or criterion of rationality, since probability of states of nature
are not known it is assumed that all states of nature will occur in equal
probability. I.e. assign an equal
d. Coefficient of optimism (Hurwicz) criterion
Answer5(d).
A compromise between the maximax and maximin criteria. The decision
maker is neither totally optimistic (as the maximax
e. Regret (salvage) criterion
Answer5(e).
The
minimization of regret that is highest when one decision has been made instead
of another. In a situation in which a
Question6. Explain the following:
a. Economic Order Quantity (EOQ)
Answer 6(a).
Economic order quantity (EOQ) is an equation for inventory that
determines the ideal order quantity a company should
b. PERT and
CPM
Answer 6(b).
PERT stands for Program Evaluation Review Technique, a methodology
developed by the U.S. Navy in the 1950s to manage the
c.
Applications of queuing models
Answer 6(c).
Queueing Theory has a wide range of applications, and this section
is designed to give an illustration of some of these. It has been
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DRIVE
Winter 2017
PROGRAM
MBA
SEMESTER
II
SUBJECT CODE & NAME MB 0049 -
PROJECT MANAGEMENT
1
Write Short notes on:
1.
PERT model
2.
CPM model
Answer:
PERT model
A PERT chart is a project management
tool used to schedule, organize, and coordinate tasks within a project. PERT
stands for Program Evaluation Review Technique, a methodology developed by the
U.S. Navy in the 1950s to manage the Polaris submarine missile program. A
similar
2
Explain Project Life Cycle in detail?
Project Life Cycle
Answer:
The Project Life Cycle
A
rational order of activities that are applied to attain the project’s goals or
objectives is known as the project life cycle. Most projects experience similar
stages on the path from origin to
3
Answer the following questions:
1.
Mention the steps involved in a competitive bid.
2.
Mention the elements/points that must be kept in view when designing ,
developing and operating a PMIS (Project Management Information System)
1. List the 5 steps involved in a
competitive bid
2. List the 5 elements/points that must
be kept in view when designing , developing and operating a PMIS
Answer:
Competitive bid (bid and award)
The steps involved in competitive bid
are discussed below:
1.
The
bid or
4
Discuss the major contents of the project’s final report
·
Explain the
purpose of the project final report
·
List suggested content of project final report
·
Explain each content and what it should contain
Answer:
Purpose of the project final report:
The final Project Report (PR) should be written by the
5
Write short notes on
1.
Role of risk management in overall project management
2.
Quality assurance
Answer: Role
of Risk Management in Overall Project Management
Risk analysis and management is a
process which enables the analysis and management of the risks
6
Explain Earned Value Method (EVM) in detail? How can a project manager manage
the Project Schedule if team members don’t accurately report when they are
behind?
·
Explain Earned
Value Method (EVM)
·
How can a
project manager manage the Project Schedule if team members don’t accurately
report when they are behind
Answer:
The Earned Value Method (EVM) is a useful tool that allows the calculations of
cost and schedule performance measures including cost variance, schedule
variance, cost and time over-
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