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DRIVE
– fall 2017
PROGRAM
- MBA
SEMESTER
- II
SUBJECT
CODE & NAME - MB 0044 - PRODUCTION AND OPERATION MANAGEMENT
BK
ID - B1627
CREDIT
& MARKS - 4 CREDITS, 60 MARKS
Q1. 1
Write Short notes on
a. Material control and material
handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making
(a. Material control and material
handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making)
Answer:
Material
control and material handling:
Material
control is a management function whereby procurement, storage, and issuance of
the storage material for purposes of manufacturing the products or consumption
are conducted. Typically, material control involves:
·
Formulating
the policies regarding selection of suppliers
·
Determining
the quantities to be ordered
·
Fixing
the prices
·
Formulating
the terms of delivery
·
Checking
Q2. What do you
mean by Operation Strategy? Explain various elements or components of
Operations Strategy. 4, 6
Ans: Operations Strategy:
Operations
strategy is defined as the set of decisions that are warranted in the
operational processes in order to support the competitive strategies of the
business. The objectives stated above will give the firm a competitive advanatage
in the products or services that are served to the
Q3. Describe following dimensions
of quality with appropriate examples. 10
a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
Ans: Dimensions of quality: Quality is
inherent in the product or service that is rendered to the customer. Since
we are attempting to measure the same, we will look into those aspects
of quality, called
Q4. Discuss the importance of Plant
Location. Point out various factors Influencing Plant Location. 2, 8
Ans: Importance
of Plant Location:
A plant location cannot be changed frequently since a large capital needs to be
invested to build the plant and machinery in the selected area. Therefore,
before selecting a plant location, a long range forecasting is to be made to
foresee the future needs of the company. In this unit, location strategies, we
will learn about the various methodologies used to select
Q5. Explain the risk management and
its various components. ( Definition of risk management and what it entails,
Four components of risk management) 4, 6
Ans: Risk Management: Risks are those
events or conditions that may occur and whose occurrence has a harmful or
negative impact on a project. Risk management aims to identify
the risks and then take actions to minimise their effect on the project. Risk management
entails additional cost. Hence
Q6. Why redesign of layouts may be
necessary? List the differences between product and process layout. (
Reasons why resdesigning
of existing layout
is required, Listing of any five differences) 5, 5
Ans: Redesigning of a layout: There are
several reasons as to why a redesigning of an existing layout may be
required. These are as
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Fall
2017
PROGRAM
MBA
SEMESTER
II
SUBJECT
CODE &
NAME
MB0045
FINANCIAL
MANAGEMENT
1
Explain the differences between wealth maximization and profit maximization.
Explain
relation between finance and accounting
Differences between
wealth maximization and profit maximization
Explanation of
relation between finance and accounting
Answer: Wealth maximisation
vs. profit maximisation
·
Wealth maximisation is based on cash flow. It is not
based on the accounting profit as in the case of profit maximisation.
·
Through the process of discounting, wealth
maximisation takes care of the quality of cash flow. Converting uncertain
distant cash flow into comparable values at base period facilitates better
comparison of
2
Explain about the doubling period and future value. Solve the below given
problem:
Under
the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging
from 3 months to 5 years and for every quarter, interest is added to the
principal. The applicable rate of interest is 9% for deposits less than 23
months and 10% for periods more than 24 months. What will be the amount of Rs. 1000
after 2 years?
Explanation of
doubling period
Solving the problem
Explanation of
future value
Answer: Doubling period
Doubling period is
the period which makes the investment as "Doubled", that is the
amount invested fetches 100% return.
1.
Rule of 72
The
3
Write short notes on:
a)
Irredeemable bonds
b)
Zero coupon bonds
c)
Valuation of Shares
Answer: Irredeemable
bonds or perpetual bonds
Bonds which will never mature are known as
irredeemable or perpetual bonds. Indian Companies Act restricts the issue of
such bonds and therefore, these are very rarely issued by corporates these
days. In case of these bonds, the terminal value or maturity value does not
exist because they are not redeemable. The face value is
4 Explain the factors affecting Capital
Structure. Solve the below given problem:
Given
below are two firms, A and B, which are identical in all aspects except the
degree of leverage, employed by them. What is the average cost of capital of
both firms?
Details
of Firms A and B
|
|
Firm A
|
Firm B
|
|
Net operating income EBIT
|
Rs. 1, 00, 000
|
Rs. 1, 00, 000
|
|
Interest on debentures I
|
Nil
|
Rs.25,000
|
|
Equity earnings E
|
Rs.1,00,000
|
Rs.75,000
|
|
Cost of equity Ke
|
15%
|
15%
|
|
Cost of debentures Kd
|
10%
|
10%
|
|
Market value of equity S = E/Ke
|
Rs. 6, 66, 667
|
Rs.5,00,000
|
|
Market value of debt B
|
Nil
|
Rs.2,50,000
|
|
Total value of firm V
|
Rs. 6, 66, 667
|
Rs,7,50,000
|
Explanation of
factors affecting capital structure
Solution for the
problem
Interpretation
Answer: Factors Affecting Capital Structure
Leverage: The use of sources of funds
that have a fixed cost attached to them, such as preference shares, loans from
banks and
5
Explain the capital Budgeting process and its appraisals
Solve
the below given problem:
Given
below are the details on the cash flows of two projects A and B. Compute
payback period for A and B.
Cash
flows of A and B
|
Year
|
Project A cash flows (Rs.)
|
Project B cash flows (Rs.)
|
|
0
|
(4,00,000)
|
(5,00,000)
|
|
1
|
2,00,000
|
1,00,000
|
|
2
|
1,75,000
|
2,00,000
|
|
3
|
25,000
|
3,00,000
|
|
4
|
2,00,000
|
4,00,000
|
|
5
|
1,50,000
|
2,00,000
|
Explanation
of capital budgeting process and its appraisals.
Solution
for the problem
Answer: Capital budgeting process
After the screening of proposals for potential
involvement is over, the company should take up the following aspects of
6
Explain the concepts of working capital. Explain the determinants of working
capital.
Explanation of
concepts of working capital
Explanation of
determinants of working capital
Answer: Concepts
of Working Capital
Gross working capital: Gross
working capital refers to the amounts invested in various components of current
assets. It basically refers to
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DRIVE Fall 2017
PROGRAM Master of Business Administration- MBA
SEMESTER 2
SUBJECT CODE &
NAME
MB0046 –Marketing Management
1 Explain the 7P’s of marketing mix with
the help of suitable examples.
7P’s of
marketing mix with example 10
Answer: Service sector is one of the
key contributing factors for the growth of our economy and civilisation. Though
marketing literature is dominated by manufacturing and product-centric business
2 Briefly discuss importance of
environmental scanning with the help of example.
Importance of environmental scanning with
the help of example
Answer: Environmental scanning is designed to aid the long-term planners and
strategists in the organisations. Many people criticise the environmental
scanning technique because of the diffused and
3 Explain the factors that affect the
consumer buying behavior 10
Answer: Characteristics affecting Consumer Behaviour
Influence of
cultural factors
There is a subtle influence of cultural
factors on consumer’s decision process. Immediate subculture also influences
consumer’s decision process with which consumer identifies himself/herself as a
member. Consumers also grow in a social setting, which is characterised by the
concept of
4 Why Branding is important? What value
does the organization & customers get out of the branding process?
·
Advantages of
Branding
·
value
Answer: The following are
the advantages of branding.
(a) A brand promises and delivers a high
level of assurance to consumers.
(b) A brand serves as an assurance to the
customer about the product performance. A brand helps customers
5 What do you meant by place or Channel
of distribution? What are the important functions of marketing channels?
·
marketing
channel
·
important functions
of marketing channels
Answer: A marketing channel is a system of relationships existing among
businesses that participate in the process of buying and selling products and
services. Channel intermediaries are those organisations
6 Write short notes on:
a) Break –even pricing
b) Mark-up pricing
Answer: a) This is the method of cost-oriented pricing and is also called target
profit pricing. It uses the concept of break-even chart, which exhibits the
total cost and total revenue expected at different levels of sales volume.
The firm achieves break-even when the total revenue is
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DRIVE
– fall 2017
PROGRAM
- MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
- II
SUBJECT
CODE & NAME - MB0047 – MANAGEMENT INFORMATION SYSTEM
BOOK
ID - B1968
CREDITS
- 4
MARKS
– 60
Q1. Distinguish between information
technology (IT) and information systems (IS) and explain the
Advent of Artificial Intelligence
and Free Software Movement 5, 5
Ans: Distinguish between information technology
(IT) and information systems (IS) :Let us distinguish between information
technology (IT) and information systems (IS). IT is understood as the artefacts
such as computing devices, software and network devices that constitute the
material aspects
Q2. Explain the Strategic Decision
making with MIS. Elaborate on the types of communication
that can be effected with digital
networks in organizations. 5, 5
Ans: Strategic decisions: Another set of
decisions made by top managers of an organisation are termed as strategic
decisions. These are long term in scope and have a long time horizon
of years. By
Q3. How to use information system
to support competitive strategy? With an example explain each strategy. 10
Ans: How to use
information system to support competitive strategy: Table
summarises some of the specific strategies.
|
Competitive
Strategy
|
Use of
Information Systems
|
Example
|
Q4. Briefly explain the Customer
Relationship Management (CRM) system. What are the various
facilities created by CRM? 4, 6
Ans: Customer Relationship Management Systems: The idea of CRM
systems is to integrate all functions related to sales and marketing on
a common platform. These functions include those that require support to
sales and marketing staff and also those that directly enable customers to
interact with
Q5. Briefly explain the different
aspects of the need for database systems. 10
Ans: Aspects of
the need for database systems: Different aspects of the need for
database systems are discussed in the following sections.
1
Data independence: Databases
allow data pertaining to an activity or a domain to be maintained independently.
This independence means that the data is stored in separate files in a
structured manner, and the creation and updating of the data is done independent
of its uses. For instance, in a college, a database of students is
updated when a student joins or leaves the college,
Q6. Why privacy is important for
individuals in the organizations? Briefly explain. How workplace electronic
monitoring is done in the organizations?
a)
Explain the reasons
why privacy is
important in the organizations. 6
b)
Explain the ways in which electronic monitoring is done in the
organizations. 4
Ans: a) Explain
the reasons why
privacy is important
in the organizations: Information
systems are used widely across organisations, and they enable data and
information to be widely distributed for use. When the data pertains to
individuals (relating to their work, personal habits, or personal life), and it
resides on organisational information systems, the question of privacy that
arises here is: Whose data is this – of the individual or of the organisatio
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ASSIGNMENT
DRIVE fall 2017
PROGRAM MBA
SEMESTER II
SUBJECT CODE & NAME MB0048
OPERATIONS RESEARCH
Note:
Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question1. Explain the process of OR.
Answer:
Operations
Research is “the use of mathematical models, statistics and algorithms to aid
in decision-making. It is
Question2. a.
Discuss any four applications of linear programming.
Answer2a. Four applications of linear
programming are as follows:
1. Marketing
applications:
·
Main application of linear programming in marketing is
“media selection”.
·
Linear
b. An organisation produces X1 and X2 units of
products R and S, respectively. In this case, the objective function and
constraints are expressed as follows:
Maximise Z = 60X1 + 120X2
Subject
to, 3X1 + 6X2 ≤
240 Raw material
constraint
2X1 +
4X2 ≤
800 Labour hours constraint
X1,
X2 ≥ 0 Non-negativity condition
Use graphical method to determine how many units of
products R and S the organisation should produce to maximise its profits.
Answer 2(b) - Here,
We
have to maximise Z = 60X1 + 120X2
Question3.a. Explain the concept of Trans-shipment.
Answer3(a). Transhipment is the act of
off-loading a container from one ship and loading it onto another ship. In any
service operated by any line there are practical restrictions in terms of
coverage of ports.. There is no shipping line that can cover all ports around
the world on a single service and therefore the
b. Solve the following transportation problem using
North-west corner method & Matrix minimum method.
Answer3(b).
The
Question4. The processing time of four jobs and five
machines (in hours, when passing is not allowed) is given in following table
a. Find an optimal sequence for the above sequencing
problem.
b. Calculate minimum elapsed time & idle time for
machines A, B, C, D & E.
Answer4.
The Processing
time for the new problem is given below:
The
optimal sequence is
|
2
|
1
|
4
|
3
|
Question5. Define following criteria’s used for
decision making under Uncertainty
a. Optimism (maximax or minimin) criterion
Answer 5(a).
Maximax (Optimist)
The
b. Pessimism (maximin or minimax) criterion
Answer5(b).
Maximin (Pessimist)
The maximin person looks at the worst that could happen under each
action and then choose the
c. Equal probabilities (Laplace) criterion
Answer5(c).
Laplace criterion is also called as law of equal probabilities
criterion or criterion of rationality, since
d. Coefficient of optimism (Hurwicz) criterion
Answer5(d).
A compromise between the maximax and maximin criteria. The decision
maker is neither totally optimistic (
e. Regret (salvage) criterion
Answer5(e).
The
minimization of regret that is highest when one decision has been made instead
of another. In a
Question6. Explain the following:
a. Economic Order Quantity(EOQ)
Answer6(a).
Economic order quantity (EOQ) is an equation for inventory that
determines the ideal order quantity a company should purchase for its inventory
given a set cost of production, demand rate and other variables
b. PERT and
CPM
Answer6(b).
PERT stands
c.
Applications of queuing models
Answer6(c).
Queueing
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DRIVE
fall 2017
PROGRAM
MBA
SEMESTER
II
SUBJECT CODE & NAME MB 0049 -
PROJECT MANAGEMENT
1
Explain Phases of Project Management Life Cycle in detail. What are Project
Management Principles?
Ans
Project
management is a rationally planned and organised effort to attain a specific
goal. It comprises of organising, coordinating and managing different tasks and
resources for successful
2
Write Short Notes on Project Planning & Work Breakdown Structure (WBS).
Ans
Project Planning
Project planning is a discipline for
stating how to complete a project within a certain timeframe,
3
Answer the following questions:
1.
Mention the steps involved in a competitive bid.
2.
Mention the elements/points that must be kept in view when designing ,
developing and operating a PMIS (Project Management Information System)
1. List the 5 steps involved in a
competitive bid
2. List the 5 elements/points that must
be kept in view when designing , developing and operating a PMIS
Answer:
Competitive bid (bid and award)
The steps involved in competitive bid
are discussed below:
1.
The
4
What is Value Engineering? Explain the process & Stages of Value
Engineering.
Ans
Value
engineering is the systematic application of recognised techniques that
identifies the function of a product, process or services, accomplishes a monetary
value of that function,
5
Write short notes on
1.
Role of risk management in overall project management
2.
Quality assurance
Answer:
Role of Risk Management in Overall
Project Management
Risk analysis and management is a
process which enables the analysis and management of the risks associated with
a project. Properly undertaken, it will increase the likelihood of successful
completion of
6
Explain Earned Value Method (EVM) in detail.
• Earned Value Method (EVM)
Answer:
The concept of earned
value management became a fundamental approach to program management in 1966
when the United States Air Force mandated earned value in conjunction with the
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