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DRIVE- Fall 2017
PROGRAM- MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 –
SEM 3 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/
PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1
SUBJECT CODE & NAME- MB0051-Legal Aspects
of Business
Q1.
What are the rights of a surety? (Rights against creditors, Rights against
Principal Debtor, Right against Co-Sureties) 2, 4, 4
Answer: Rights
of Surety against the Creditor
1.
Ask the creditor to
sue the debtor: On the
guaranteed debt having fallen due for payment, the surety may ask the creditor
to sue the debtor to collect the due amount, but he cannot compel him to do so.
But he
Q2.
Explain duties of a Bailor and a Bailee. (Duties of Bailor, Duties of Bailee)
5, 5
Answer:
Duties
of bailor (i) the bailor is bound to
disclose to the bailee all faults in the goods bailed of which the bailor is
aware and which materially interfere with the use of them or which expose the
Q3.
“Power of Attorney is considered as an important concept in Business Law”.
Explain (Meaning, Types, Registration) 3, 2, 5
Answer: Power of Attorney
Power of attorney is defined by Section 2(21)
of the Stamp Act as including “any instrument not chargeable with a fee under
the law relating to court fees for the time being in force,” that empowers “a
specified person to act for and in the name of the person executing it”. It is
the Powers of
Q4.
“The Banking Regulation Act, 1949, provides various methods of regulation of
the banking business”. Describe the key areas of regulation. (Methods of
regulation) 10
Answer: The Banking Regulation Act, 1949, provides various
methods of regulation of the banking business. Some of the key areas of
regulation are:
·
Power to provide directions – Sections
21 and 35A of the Act empower the RBI to regulate the business of banks by
issuing directions controlling various aspects of banking. Section 21 provides
the power to regulate advances of banking companies,
Q5. Explain the nature and scope of complaints under the
Consumer Protection Act? (Persons competent to make complaints, Place of
complaint, Procedure for filing a complaint, Admission of complaint, Power of
the District Forum) 3, 1, 2, 2, 2
Answer: Persons
competent to file a complaint (Section 12)
Any of the following people may file a
complaint under the Act:
·
The consumer to whom such goods are sold or
delivered or agreed to be sold or delivered or such service
Q6. Explain the need and types of meetings. (Need for
meeting, Statutory meetings, Annual General Meetings, Extraordinary meetings,
Class meetings) 2, 2, 2, 2
Answer:
Need for meetings
A company is an artificial person and
therefore, must act through some human intermediary. The various provisions of
law empower shareholders to do certain things. They are specifically reserved
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DRIVE
fall
2017
PROGRAM
Master
of Business Administration- MBA
SEMESTER
3
SUBJECT
CODE &
NAME
MK0011
–Consumer Behaviour
1 Briefly discuss the
concept of positioning & how does it benefit a brand?
Positioning & how
does it benefit a brand
Answer:
Positioning is the perception of a brand or product in the mind of a target
consumer and reflects the essence of that brand or product in terms of its
functional and non-functional benefits as judged by the
2 Discuss the
importance of injecting emotions into advertisements. Give suitable examples.
Emotions into
advertisements
Examples
Answer:
“As
long as your advertisement is noticed it does not matter what you say”, believe
some advertisers
3 Discuss the concept
of brand equity & how does it benefit the company?
Brand equity & it’s
benefit for the company
Answer: Brand equity refers
to the value integral to a well-known brand. It is the incremental value of a
business above the value of its physical assets due to the market position
achieved by its brand and the extension potential of the brand. Brand equity
can be viewed from
4 Discuss three
component model of Attitudes. What is the relevance of this model to
advertising objectives?
Model of Attitudes
Relevance of model to
advertising objective
Answer: Three
component model of Attitudes
Cognitive
component
Consumers’ beliefs about an
attitude-object are the attributes they ascribe to it. These beliefs result
from an individual’s cognitions or knowledge and perceptions obtained by
experience with the attitude
5 Discuss the nature of
family decision making.
Nature
of family decision making 10
Answer: Family decision-making
When two or more family members are
directly or indirectly involved in the decision-making process, it is called
family decision-making. Such family decisions differ from individual decisions
in many ways.
6 Write short notes on:
a) Approaches to
ascertain consumer’s needs
b) Store image
Answer: a) Approaches
to ascertain consumer’s needs
Generally
it is believed that decision-making is the cognitive process of selecting a
course of action from
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DRIVE
fall
2017
PROGRAM
Master
of Business Administration- MBA
SEMESTER
3
SUBJECT
CODE &
NAME
MK0012
–Retail Marketing
1 How Retail formats
can be classified? Elucidate your answer with example.
classifications of
retail formats
Answer:
Classifications of retail formats
Based on ownership:
1.
Sole proprietorship:
In this type, the business is owned and run by an individual. He enjoys the
whole profit and assets and also is responsible for liability & losses. For
example, if you start a small
2 Define target
marketing & what can be different types of target markets for retailers?
target marketing
types of target markets
for retailers
Answer:
Instead of aiming a single product and marketing programme at the mass market,
most
3 Briefly discuss
different types of retail store locations? What are their advantages &
disadvantages?
different types of
retail store locations
advantages &
disadvantage
Answer:
Retail store locations are classified
into seven basic types:
·
Freestanding sites: A
freestanding site is a retail location that is not connected to other
retailers. However they might be near other freestanding retailers. Retailers
with large space requirements, such as warehouse clubs and hypermarkets, are
often
4 Explain the concept
of merchandise management?
merchandise management
Answer:
What is merchandising?
Retail merchandising refers to the
various activities which contribute to the sale of products to the
5 Describe Integrated
Marketing Communication (IMC).Discuss the reasons for implementing IMC.
Integrated Marketing
Communication
reasons for
implementing IMC
Answer:
IMC is integrated management of different communication media to build positive
and lasting
6 Write short notes on:
a) Market entry method
b) E-tailing
Answer:
a) Market Entry Methods
Exporting: It
involves products produced in one country being sold in another country. Its
advantage is that it avoids substantial risks and costs of establishing
manufacturing operations in 43 host country
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