Wednesday, 10 January 2018

smu mba fall 2017 (jan/feb 2018 exam) IIIrd sem MK assignment

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DRIVE- Fall 2017
PROGRAM- MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 3 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1
SUBJECT CODE & NAME- MB0051-Legal Aspects of Business
Q1. What are the rights of a surety? (Rights against creditors, Rights against Principal Debtor, Right against Co-Sureties) 2, 4, 4

Answer:  Rights of Surety against the Creditor


1.      Ask the creditor to sue the debtor: On the guaranteed debt having fallen due for payment, the surety may ask the creditor to sue the debtor to collect the due amount, but he cannot compel him to do so. But he


Q2. Explain duties of a Bailor and a Bailee. (Duties of Bailor, Duties of Bailee) 5, 5

Answer: Duties of bailor  (i) the bailor is bound to disclose to the bailee all faults in the goods bailed of which the bailor is aware and which materially interfere with the use of them or which expose the


Q3. “Power of Attorney is considered as an important concept in Business Law”. Explain (Meaning, Types, Registration) 3, 2, 5
Answer: Power of Attorney
Power of attorney is defined by Section 2(21) of the Stamp Act as including “any instrument not chargeable with a fee under the law relating to court fees for the time being in force,” that empowers “a specified person to act for and in the name of the person executing it”. It is the Powers of


Q4. “The Banking Regulation Act, 1949, provides various methods of regulation of the banking business”. Describe the key areas of regulation. (Methods of regulation) 10
Answer:  The Banking Regulation Act, 1949, provides various methods of regulation of the banking business. Some of the key areas of regulation are:

·         Power to provide directions – Sections 21 and 35A of the Act empower the RBI to regulate the business of banks by issuing directions controlling various aspects of banking. Section 21 provides the power to regulate advances of banking companies,


Q5. Explain the nature and scope of complaints under the Consumer Protection Act? (Persons competent to make complaints, Place of complaint, Procedure for filing a complaint, Admission of complaint, Power of the District Forum) 3, 1, 2, 2, 2
Answer: Persons competent to file a complaint (Section 12)
Any of the following people may file a complaint under the Act:

·         The consumer to whom such goods are sold or delivered or agreed to be sold or delivered or such service


Q6. Explain the need and types of meetings. (Need for meeting, Statutory meetings, Annual General Meetings, Extraordinary meetings, Class meetings) 2, 2, 2, 2
Answer:
Need for meetings
A company is an artificial person and therefore, must act through some human intermediary. The various provisions of law empower shareholders to do certain things. They are specifically reserved

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DRIVE fall 2017
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0011 –Consumer Behaviour

1 Briefly discuss the concept of positioning & how does it benefit a brand?
Positioning & how does it benefit a brand
Answer: Positioning is the perception of a brand or product in the mind of a target consumer and reflects the essence of that brand or product in terms of its functional and non-functional benefits as judged by the

2 Discuss the importance of injecting emotions into advertisements. Give suitable examples.
Emotions into advertisements
Examples
Answer: “As long as your advertisement is noticed it does not matter what you say”, believe some advertisers



3 Discuss the concept of brand equity & how does it benefit the company?
Brand equity & it’s benefit for the company
Answer: Brand equity refers to the value integral to a well-known brand. It is the incremental value of a business above the value of its physical assets due to the market position achieved by its brand and the extension potential of the brand. Brand equity can be viewed from


4 Discuss three component model of Attitudes. What is the relevance of this model to advertising objectives?
Model of Attitudes
Relevance of model to advertising objective
Answer: Three component model of Attitudes
Cognitive component
Consumers’ beliefs about an attitude-object are the attributes they ascribe to it. These beliefs result from an individual’s cognitions or knowledge and perceptions obtained by experience with the attitude


5 Discuss the nature of family decision making.
Nature of family decision making 10

Answer: Family decision-making
When two or more family members are directly or indirectly involved in the decision-making process, it is called family decision-making. Such family decisions differ from individual decisions in many ways.


6 Write short notes on:
a) Approaches to ascertain consumer’s needs
b) Store image

Answer: a) Approaches to ascertain consumer’s needs
Generally it is believed that decision-making is the cognitive process of selecting a course of action from

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DRIVE fall 2017
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0012 –Retail Marketing

1 How Retail formats can be classified? Elucidate your answer with example.
classifications of retail formats
Answer: Classifications of retail formats
Based on ownership:
1.      Sole proprietorship: In this type, the business is owned and run by an individual. He enjoys the whole profit and assets and also is responsible for liability & losses. For example, if you start a small




2 Define target marketing & what can be different types of target markets for retailers?
target marketing
types of target markets for retailers
Answer: Instead of aiming a single product and marketing programme at the mass market, most


3 Briefly discuss different types of retail store locations? What are their advantages & disadvantages?
different types of retail store locations
advantages & disadvantage
Answer: Retail store locations are classified into seven basic types:
·         Freestanding sites: A freestanding site is a retail location that is not connected to other retailers. However they might be near other freestanding retailers. Retailers with large space requirements, such as warehouse clubs and hypermarkets, are often


4 Explain the concept of merchandise management?
merchandise management
Answer: What is merchandising?
Retail merchandising refers to the various activities which contribute to the sale of products to the


5 Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing IMC.
Integrated Marketing Communication
reasons for implementing IMC
Answer: IMC is integrated management of different communication media to build positive and lasting

6 Write short notes on:
a) Market entry method
b) E-tailing
Answer: a) Market Entry Methods
Exporting: It involves products produced in one country being sold in another country. Its advantage is that it avoids substantial risks and costs of establishing manufacturing operations in 43 host country

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