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PROGRAM: Bachelor of Business Administration- BBA
SUBJECT CODE & NAME: BBA206: RESEARCH METHODS
CREDITS & MARKS: 2, 30
DRIVE: summer 2017
SEMESTER: Semester 2
Q.1: Discuss the various steps involved in research process with a suitable
diagram.
Steps involved in research process
Research
process diagram
Ans:
Steps involved in research process
There are many steps of research process:
1. Identify
the Research Problem
A research
problem refers to some difficulty, which an organization faces and wishes to
obtain a solution for. While undertaking research, defining
Q.2:
What is Secondary data? What are the advantages & disadvantages of
Secondary Data?
Secondary
data
Advantages
of Secondary
Data
Disadvantages of Secondary Data
Ans:
Secondary
data:
Secondary
data refers to data that was collected by someone other than the
user.Common sources of secondary data for social science include
censuses, information collected by government departments, organisational
records and datathat was originally collected for other research
Q.3:
Explain the qualities of a good questionnaire.
Qualities
of a good questionnaire
Ans:
Qualities
of a good questionnaire:
Questionnaire
framing is the most difficult task in research. Careful framing of
questionnaires is essential to obtain reliable data. Some of the principles to
be remembered while framing a good questionnaire are given below:
1)
It
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PROGRAM
BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
II
SUBJECT
CODE & NAME
BBA207 –
BUSINESS STRATEGY
Qus:1 Define Business Policy.
Explain – the importance of business policy with suitable example.
Business policy 2
Importance of Business Policy 8
Answer: Before going into the details of
business policy, let us study the definition of business policy as given by
eminent authors and practitioners of Management.
"Business
Policy is the study of functions
Qus:2 Explain - Formulation of
Business Strategy with example.
Formulation of Business Strategy 10
Answer: Formulation of a strategy is
generally broken down into three organizational levels:
a.
Operational
b.
Qus:3 Explain – Leadership traits in
detail.
Leadership traits 10
Answer: Strategic
leadership helps to attain strategic productivity. By encouraging employees to
implement their original ideas, a strategic leader helps the employees to
project their individual needs
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DRIVE
Spring 2018
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
Semester 2
SUBJECT CODE & NAME
BBA 208- FINANCIAL ACCOUNTING
Set -1
Q.1] ABC Ltd Purchased Plant and Machinery
costing Rs 40000 on 1st April 2013. It has been decided to depreciate it at the
rate of 30% p.a on the written down value method. Show the Plant and Machinery
account till 31st March 2017.
Ans:
ABC Ltd. Plant and Machinery Account
|
Date
|
Debit Side
|
Amount in Rs.
|
Date
|
Credit Side
|
Amount in Rs.
|
Q.2] Mita, Vikash and Preetha are partners
sharing profit and losses in the ratio of 3:2:1. Their Balance Sheet was as
follows.
Balance Sheet of Mita, Vikas, Preetha as on
April 31st, 2016
|
Amt
|
Assets
|
Amt
|
||
|
Creditors
|
10000
|
Cash in Hand
|
7000
|
||
|
Bills payable
|
7000
|
Machinery
|
13000
|
||
|
Capital :
|
|
Stock
|
26000
|
||
|
M
|
40000
|
Debtors
|
26000
|
||
|
V
|
30000
|
Investments
|
15000
|
||
|
P
|
20000
|
Building
|
20000
|
Preetha retires on 01.05.2017 and as a result
the assets are revalued and liabilities reassessed as follows:
1. Goodwill of the firm valued at Rs 30000
2. Machinery is depreciated at 10%
3. Creditors were underestimated by Rs 500
4. Building and Investment are appreciated by
20%
5. Create a provision for doubtful debt on
debtors at Rs 800
Prepare
necessary ledger accounts and show the balance sheet of new firm after
adjustments.
Ans:
Working Note:
1) It is assumed that Mita & Vikash gaining
ratio remains 3:2.
New Profit sharing ratio between Mita &
Vikash is 3/5 : 2/5.
Q.3] Prepare a Banks reconciliation statement
from the following particulars as on 31st April 2016
1. Balance as Per Pass Book Rs 8620
2. Cheques for Rs 4860 were deposited into bank
but credited only Rs 3260 up to 31st April, 2016
3. A customer directly deposited into bank Rs
470
4. Interest credited by bank Rs 230
5. Bank Charges Rs 30
6. Balance as per Cash Book Rs 9550
Ans:
Bank Reconciliation Statement as on 31st April 2006
|
Balance as per cash book (given)
|
|
9550
|
|
Add:
●
Customer
directly deposited into bank
●
Interest
Credited by Bank
|
470
230
|
700
|
|
|
|
10250
|
Set -2
Q.1] Elucidate how accounting information is
beneficial to various users.
Ans:
Various users of Accounting Information
Different categories of users need different kinds of information for
making decisions. These users can be divided into:
1. Internal
Users
2. External
Users.
1. Internal Users:
These are the persons who manage the business, i.e. management at the
top, middle, and lower levels. Their requirements of information are different
because they make
Q.2] Explain the features of final account.
Ans: Features of Final Accounts
Qualitative characteristics of financial statements include:
● Relevance
● Understandability
● Reliability
● Comparability
● True and Fair View/Fair Presentation
The qualitative characteristics of useful financial reporting identifies
the types of information that are likely to be most useful to users in making
decisions about the reporting entity on the basis of information in its
financial report. The qualitative characteristics apply equally to the
financial information in general purpose financial reports as well as to the
2. X and Y are in partnership, sharing profits
and losses in the ratio of 3:5. They admit Z into partnership and the
new-profit sharing ratio is 4:3:3. Value of Goodwill is agreed at Rs 30000. Z
contributes Rs 20000 as capital and necessary amount of premium, half of which
is retained in the business. Show the Journal Entries
Ans:
Cash/Bank A/c Dr.
50,000
To Goodwill A/c 30,000
To Z’s Capital A/c 20,000
[Cash brought by Z for her capital]
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DRIVE
Spring 2018
PROGRAM
Bachelor of Business
Administration - BBA
SEMESTER
II
SUBJECT CODE & NAME
BBA209
Marketing Management
Assignment Set -1
Qus:1
What is Marketing? What is the scope for modern marketing?
Marketing 3
Scope of Marketing Management 7
Answer:
Marketing -
The meaning of marketing has been clearly brought out by the following definitions:
In the words of C.C. Knight,
"Marketing embraces all efforts made in the discovery of consumers' actual
and potential requirements for commodities and services and the steps taken for
securing their actual
Q. 2
Write Short Notes on:
a. 4 Ps of
Marketing
6
b.
Additional 3 Ps of Marketing
4
Answer: a. 4
Ps of Marketing
Product: Product
refers to the physical entity offered by the company to its customers, which is
a combination of tangible and intangible qualities. Product normally refers to
the goods or services offered by a company which satisfies the needs or wants
of a customer. In broad terms, product can include physical objects, services,
ideas or a set of any of these items. The product should have important
Q.3
Explain Packaging and labelling.
Packaging and labelling
10
Answer-
Packaging
The
packaging of a consumer product is an important part of the marketing plan. A
good number of companies adopt square packages in place of round packages which
save space. Lip-sticks and eye brow cosmetics are designed as pencil to be
carried in ladies' purses or hand bags. Packing means wrapping of goods or
products before they are transported, stored or delivered to a consumer. "
Assignment Set -2
Q.1 What
are factors that affect the pricing decisions?
Factors affecting the pricing
decisions
10
Answer-
Factors Affecting Pricing Decisions
The
pricing decisions are influenced by many factors. The price policies should be
consistent with pricing objectives. The influencing factors for a price
decision can be divided into two groups:
(A)
Internal Factors and
(B) External Factors
Q.2
Write short notes on
a.
Different types of advertising appeals used by Ad Agencies 5
b. Essentials of a good advertising copy 5
Answer:
a. Different
types of advertising appeals used by Ad Agencies:
- Emotional appeal influences customers to
buy the products emotionally. These are the people who are emotionally
motivated to buy certain products. Emotional appeal includes two
categories:
Q.3 In what way
Macro-environment of an Organization affects the Marketing activity?
Impact of Macro environment on Marketing
activity 10
Answer-
Macro-environment of the organization
Macro
environment consists of those forces which are external to the firm. They are
beyond the control of the firm. Macro environment not only offers opportunities
but also poses threats to the firm. Successful firms take advantage of
opportunities and convert threats into opportunities. Macro environment
contains
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PROGRAM
BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
II
SUBJECT
CODE & NAME
BBA210 –
MANAGEMENT INFORMATION SYSTEM
SET 1
Qus:1 What are the different
operating elements of Management Information System (MIS)?
Operational Elements of MIS 10
Answer: The structure of the management
information system is comprised of four related classifications which are as
shown in figure 2.5. The four classifications are:
o
Operational elements
o
Decision
Qus:2 Write a brief note on
a) Knowledge Based System (KBS)
b) Executive Information System
(EIS)
c) Decision Support System (DSS)
d) Business Process System (BPS)
a. Knowledge Based System (KBS) 2.5
b. Executive Information System
(EIS) 2.5
c. Decision Support System (DSS) 2.5
d. Business Process System (BPS) 2.5
Answer: Knowledge Based System (KBS)
KBS
are the systems based on knowledge base. Knowledge base is the database
maintained for knowledge management which provides the means for data
collections, organization and retrieval of knowledge. The knowledge management
manages the domain where it creates and enables
Qus:3 Prototype approach and Life
Cycle approach are the two major approaches for developing the MIS. Explain
them in detail and compare.
a. Prototyping Approach 4
b. Life Cycle Approach 4
c. Comparison between Prototyping
and Lifecycle approaches 2
Answer: Prototype Approach
When the system is complex, the
development strategy is Prototyping of the System. Prototyping is a process of
progressively ascertaining the information needs, developing methodology,
SET 2
Qus:1 What is E-commerce? What are
the different E-Commerce process models?
a. E-Commerce 2
b. E-Commerce Process Models 8
Answer: E-commerce
e-commerce
is a second big application next to ERP. It essentially deals with buying and
selling of goods. With the advent of internet and web technology, e-commerce
today covers an entire commercial
Qus:2 Explain the concepts
a) Decision Support System
b) Artificial Intelligence, and
c) Neural Networks
a. Decision Support System 4
b. Artificial Intelligence 3
c. Neural Networks 3
Answer: Decision Support Systems
DSS
is an interactive, flexible computer based information system. It uses rules
and models for processing data to support various managerial levels, ranging
from top executives to mangers, in their decision-making. It supports all
phases of decision-making: intelligence, design, choice and implementation.
A
DSS is
Qus:3 What are the different
security hazards to MIS? How to overcome these
hazards
a. Security Hazards 4
b. Security techniques to overcome
the hazards 6
Answer: Security Hazards
Security
of the information system can be broken because of the following reasons:
i)
Malfunctions: In this type of security hazard, all the
components of a system are involved. People, software and hardware errors cause
the biggest problems. More dangerous are the problems which
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