Wednesday, 29 May 2019

bba 4 semester smu spring 2019 solved assignment last date is 8-7-2019

ASSIGNMENT
DRIVE
SPRING 2019
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
IV
SUBJECT CODE & NAME
BBA406 – E-COMMERCE
Set – I

Q.1 Write down the similarities and differences between a Router and a Bridge.
Similarities of a Router and a Bridge         5
Differences between a Router and a Bridge          5
Answer:
Bridge: A bridge is a device that is attached to two or more LANs to create an extended LAN. The LANs to be interconnected may be similar or dissimilar. As each type of LAN has different MAC frame structure, the bridge takes care of these differences by reformatting the


Q.2 Explain in brief the three major components that make up the I-Way infrastructure.
Explanation of three major components    3 x 3.33
Answer ;
Components of I-Way :

There are three major components that make up the I-Way infrastructure:
(i) Network Access Equipment or Component
(ii) Local Access Equipment or Component
(iii) Global Information Distribution

(i)                 Network access equipment or

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Q.3 Explain briefly, six components of a business model according to Henry Chesbrough and Richard S. Rosenbloom.
Explanation of 6 components   6 x 1.66
Answer :
According to Henry Chesbrough and Richard S. Rosenbloom there are six components of a business model, namely :

(i) Value proposition
(ii) Market segment
(iii) Value chain structure
(iv) Revenue generation and margins
(v) Position in the value network
(vi) Competitive strategy.

(i) Value proposition: It has three components as follows:
(a) It is an explanation of any problem faced by a customer.
(b) It is about the resolution of that problem
(c) It is the value

Set – II
Q.1 Explain various protection methods that can be used to reduce different types of security threats.
Four Protection methods     4 x 2.5
Answer :
Four Protection methods  :   
In order to reduce the different types of security threats, various protection methods can be used. These include:

1.      Trust-based security
2.      Security through obscurity
3.      Password schemes
4.      Biometric system
5.       
(a)   Trust-based security: Trust-based security trusts everyone, and therefore, does nothing extra to protect the

Q.2 What is Virtual Private Network? Explain in brief.
Definition    3
Working principle      7
Answer :
Virtual Private Network :
A virtual private network (VPN) is programming that creates a safe and encrypted connection over a less secure network, such as the public internet. A VPN works by using the shared public infrastructure while maintaining privacy through security procedures and tunneling protocols. In effect, the protocols, by encrypting data at the sending end and decrypting it at the receiving end, send the data through a "tunnel

Q. 3 Write down advantages and disadvantages of Internet Marketing.
Advantages     5
Disadvantages     5
Answer:
Advantages of Internet Marketing :
       The online store is open at all times, day and night. Customers from all parts of the globe can shop at any time of the day or night.

       It is the most economical way of spreading your message. Sending emails to subscribers is a lot cheaper than posting letters to th



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ASSIGNMENT
DRIVE
Spring 2019
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION- BBA
SEMESTER
SEMESTER IV
SUBJECT CODE & NAME
BBA 407 – MANAGEMENT ACCOUNTING
SET-1
Q.1 In Zero base budgeting, all expenses have to be justified for every new term
Explain Zero Based Budgeting
Answer-
Zero-base budgeting
This budget is the preparation of budget starting from scratch. Conventional budgets are prepared mainly on past performance and actual costs. On the other hand, zero-base budgeting is not based on the previous year’s figures and is developed on the basis of likely activities for the future period. Zero-base budgeting involves decision-making and planning and reverses the process of how a traditional budget is made. In traditional budgeting, managers justify only the differences compared to the previous years assuming that the "baseline" is approved automatically. However, in zerobase budgeting, all line items included in the budget need to be approved. Further, there is no reference made to the expenditure in the previous years. Its half solved only
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Q.2 Margin of Safety is the excess of normal or actual sales over sales at breakeven point
Explain Margin of safety

Answer-
Margin of Safety
In the previous section, you have learnt about the concept of profit volume ratio. In this section, you shall study about margin of safety.
The positive difference between actual sales and the breakeven sales is called margin of safety. It is the excess of actual sales over the breakeven sales. The margin of safety is the area of earning profit. It is the excess of production or sales over the breakeven point.
Margin of safety is an important concept in marginal costing approach. Total sales minus the sales at breakeven point is known as the margin of safety (MIS). In other words, MIS is the excess of normal or actual sales over sales  at breakeven point. It is nothing but sales over and above

Q.3 Explain the Concept of Working Capital Cycle and Optimum Working Capital.
Working Capital Cycle                 5
Optimum Working Capital          5
Answer-
Working Capital Cycle  -           
The working capital cycle refers to the length of time between payment of cash by the firm for material, etc. entering into the production process/stock and the inflow of cash from debtors. Suppose a company has a certain amount of cash, it will need raw materials. Some raw material will be available on credit but cash will be paid out for part of the raw material required immediately. Then, the company has to pay for labour costs and incur factory overheads. These

SET-II
Q.1 Explain the term Divisional Performance Analysis
Divisional Performance Analysis    10
Answer-
Divisional Performance Analysis - 
Just as corporate net income is used to assess the overall company’s performance, divisional income is used to assess the performance of each division. The calculation of divisional income must take into account transactions between divisions, and between the division and corporate headquarters. The transfer of goods between divisions is an example of intra-company transaction. These transfers, which signify revenue to the division making the sale and a cost of

Q.2 A Company belongs to a risk class of which appropriate capitalisation rate is 10%. It currently has 150000 shares selling at Rs 100 each. The firm is contemplating the declaration of a dividend of Rs 8 per share at the end of current fiscal year, which has just begun. Answer the following questions based on Modigliani and Miller Model.
i) What will be the price of the shares at the end of the year if a dividend is declared and not declared respectively?     5
ii) Assuming that the firm pay dividend has net income of Rs 20, 00,000 and makes new investment of Rs 40, 00,000 how many shares must be issued.     5
Answer-


Q. 3
Particulars
amount
Sales
1,50,000
Total Costs
85,000
Fixed Costs
20,000
Variable Costs
65,000
Net Profit
65,000

From the above details find out:
a. Profit Volume Ratio
b. B.E.P (Sales)
c. Margin of Safety
a) Profit Volume Ratio
b) B.E.P (Sales)
c) Margin of Safety
Answer:
(a) P/V ratio = (Contribution x 100)/sales
Contribution = Sales – Variable cost
= 1,50,000 - 65,000
= 85,000

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DRIVE
Spring 2019
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
Semester 4
SUBJECT CODE & NAME
BBA 408 - International marketing

SET 1
Q.1 Define international Marketing and explain its benefits.
Define International Marketing      2
Benefits of International marketing     8
Answer-
The definition of international marketing let us recapitulate the definition of “Marketing” as given by Mr. Kotler, an authority on the subject. According to Mr. Kotler, “Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others”.

Definition: “International marketing is defined as the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to customers or users, in more than one
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Q.2 Explain the structure of market in detail.
Market structure   10
Answer-
Market structure:

The main classifications are:
1. Perfect competition.
2. Monopolistic competition.
3. Oligopoly.

1. Perfect competition
The main characteristics of this market are:
·        Lots of producers and consumers.
·        Identical products.
·        Price is set by the market forces (demand and supply).
·        Willingness to


Q.3 What are the various element of culture explain each in detail?
Element of culture     10
Answer-

Elements of Culture
Broadly, culture constitutes five elements called the values, rituals, symbols, beliefs and thought processes as referred in the foregoing paragraphs. Each of these five elements of culture is of extreme significance to international marketer in the context of sales promotion. Hence it is desired of an international marketer to understand each element of culture. These elements are naturally impacted by geography, history, technology and political economy, besides social institutions of

SET 2
Q.1 Why there is need for market research? What are the advantages of market research?
Need for market research       5
Advantages of market research     5
Answer-
Need for Marketing Research
“Consumer is the King” – M.K. Gandhi. Provider of goods and services are expected to ensure customer delight. Customer delight can be ensured only when the marketer fully understands the desires of the customer. A mechanism to understand the desires of the customer is Marketing Research.
In today’s world, marketing is very important for the following reasons:
a)      Increasing competition.


Q.2 Explain the pricing decision in international marketing.
Pricing Decision      10
Answer-
Pricing Decision
Decisions pertaining to pricing of products in the area of international marketing domain are dependent mainly on the following factors:
·        As usual, cost is the fundamental factor while deciding the price. The ultimate objective of every marketer should be to recover all the costs incurred by him at least in the long run even if for a



Q.3 What is Advertising? What are the key concepts of Advertising?
Advertising      3
Key concepts of advertising       7
Answer-
Advertising -
Advertising is a form of paid communication using a persuasive approach intended to connect an identified sponsor with a target audience. Advertising employs non-personal mass media to reach the audiences. In other words, advertising is a public announcement to inform and persuade people to buy a product, a service or an idea.

Key concepts of advertising
Usually marketing strategies are designed by the marketing research team of firms under the direction and guidance of management. The key strategies are approved by the top management having regard to the cost implications and the benefits likely to be derived from the advertising approach. In view of the significance attached to designing or framing the content or the cost incurred of an advertisement

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DRIVE SPRING 2019
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER IV
SUBJECT CODE & NAME BBA409 – SMALL BUSINESS MANAGEMENT

Q1. List and explain the three levels of Strategy. Differentiate and provide their characteristics.
a) Explanation of the three levels of Strategy.
b) Difference.
Answer:
Levels of strategy
There are three levels of strategy.
1. Corporate strategy: This is the strategy adopted for the entire company which generally covers Finance, Human Relations and the values and ethical dimensions of operations of a company. In a single product company, the strategy worked out will also cover all the functional strategies.

2. Business strategy: In a multi-product company, this refers to the strategy to be adopted by each division, also known as Strategic Business Unit (SBU) of the company.

3. Functional strategy: This refers to the strategy to be followed in each function as Finance, Marketing etc. For instance
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Q2. ISO 9001:2000 is based on 8 Quality Management principles. List and explain the
principles.
Explanation of the 8 principles.
Answer:
ISO 9001:2000 Quality System
ISO 9001:2000 is based on 8 Quality Management principles.
A Quality Management Principle is a comprehensive and fundamental rule or belief for leading and operating an organisation aimed at continually improving performance over the long term by focusing on customers while addressing the needs of all other stake holders.
Eight Quality Management Principles have been identified:

Principle-1: Customer Focus
Organisations exist because of their customers. It’s extremely important that organisations not only cater to existing needs of their customers but should be able to anticipate customers’ future needs too. It’s not only about meeting customer’s requirements but exceeding their expectations.

Principle-2:



Q3. To be effective a manager requires some basic managerial skills. List and explain them.
Explanation of different managerial skills to be an effective manager.
Answer:
Basic managerial skills
To be effective a manager requires the following basic managerial skills:
1. Planning
2. organising
3. Setting goals (prioritise and posterioritise)
4. Self assessment (contribution, productivity)
5. Team building (participation, interpersonal)
6. Managing time and stress
7. Problem solving and decision-making
8. Creativity
9. Communication and listening (multi-culture)
10. Emotional intelligence.

The above skills are briefly discussed below:
1. Planning
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Bba410
Spring 2019
1 Explain different types of Retail formats.

Answer: Store retail format
The following are the types of retail stores under store retail format:
1. Convenience store: It is generally a well situated, food oriented store with long operating hours and a limited number of items.
2. Supermarkets: These are diversified stores which sell a broad range of food and non -food items.
3. Departmental stores: These consist of several product lines, typically clothing, home furnishings, and household goods with each line operated as a separate department managed by specialist buyers or merchandisers.
4. Specialty store: This has a narrow product line with a deep assortment.
5. Hyper markets: This is a special kind of combination store which integrates an economy supermarket with a discount department store.
6. Mom-and-pop stores or Kirana Its half solved only
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2 Discuss the components of merchandising management.
Components of merchandising management

Answer: Components of merchandising management
·         Merchandise analysis: The retailer needs to be aware of the target segment of the consumers before he makes the decision to buy the merchandise. Planning merchandise buying should be aligned with the taste and preferences of the consumer.
·         Merchandise planning: It is a well devised thought to say that ‘well bought is half sold’. Buying objectives should be well


3 What are the elements of store design? Explain each in detail

Answer: Elements of store design
Store marquee
Store marquee is the first mark of identification of the retailer or the retail store. It is also sometimes called as a sign board. The store marquee is usually painted or is a neon light displaying the store name or trade mark or a combination of store name, trade mark and other important information of the retail store. It helps the retailer in identifying the store and in attracting customers and it is an integral part of the building façade.

Store front
Store front is the next important element of store design that influences the customer. A beautiful storefront helps in attracting the

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