DRIVE
Spring 2019
PROGRAM:
Bachelor of Business Administration- BBA
SEMESTER: 5
SUBJECT
CODE & NAME: BBR 506-Store Operations and Job Knowledge
BK
ID: B 1802
CREDIT & MARKS: 4 Credits, 60
marks
Set 1
Q1. Elaborate
the Important retailing related decisions.
Important
retailing related decisions
Answer:
Important
retailing related decisions:
Target Markets: Although
retailers normally aim at the mass market, a growing number are engaging in
marketing research and market segmentation, because they are finding it
increasingly difficult to satisfy everyone. Through a careful definition of
target markets, retailers can use their resources and capabilities to position
themselves more effectively and achieve differential advantage. The tremendous
growth in
Q.2: Explain the
two types of stock check
Perpetual stock
check
Annual
stock check
ANS:
Perpetual stock
check: According
to the Institute of Cost and Management Accountants of England and Wales,
perpetual stock is defined as "A system of records maintained by the
controlling department, which reflects the physical movement of stocks and
their current balances." Perpetual stock check can be done at any point of
time by continuous stocktaking programs. In this system, information is kept at
about each receipt, issues and the existing balance of stock. Bata India
follows the practice of fortnightly stock check in each of its retail stores.
They have been doing this
Q.3: Explain the
concept of Distribution Centre and enumerate the duties of Distribution Centre
Head in detail.
Concept
Duties
of Centre head
ANS:
Concept: A distribution centre is a specialised
facility or unit that stores final products (or sometimes near final products)
to be re-distributed to distributors, wholesalers, retailers and end consumers.
It is also known as a warehouse (For e.g., Food Corporation of India warehouses),
fulfilment centre, crossdock
Set 2
Q.1: Discuss the
grooming standards for store employees
Explanation
of the concepts
ANS:
Explanation
of the concepts: Staff grooming enhances the overall
shopping experience of consumers. Here, you should keep in mind that grooming
not only includes the presentable features of the store staff but also
indicates their etiquettes of dealing with consumers with an appropriate body
language. Stores usually follo
Q.2: What are
the major KRAs of a store head and Sales member?
Store head
Sales
member
ANS:
Store head: A store head is a person who is finally
responsible for everyday operations and management of a retail store. All staff
members working in a store report to the store head. The major KRAs of a store
head are usually divided under five heads, which are:
1.
Q.3: How do
stores handle the problem of counterfeit currencies at front-end and back-end
cash counters?
Front-end cash
counters
Back-end
cash counters
ANS:
Front-end cash
counters:
It
should include the following aspects:
§ The cashier
should pay proper attention while counting the cash handed by the customer.
§ If the cashier
has any doubt related to notes and considers them as counterfeit, he/she should
immediately validate the same with the head cashier. The head cashier should
validate the notes on the fake currencyidentification
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ASSIGNMENT
DRIVE
Spring
2019
PROGRAM
BBA
SEMESTER
V
SUBJECT
CODE & NAME
BBR507
-LOGISTICS MANAGEMENT
SET-I
Q1. Elaborate Logistics performance cycle &
Procurement performance cycle.
A Logistics performance cycle
Procurement
performance cycle
Answer:
Logistics
performance cycle
Physical
distribution operations involve processing and delivering customer orders.
Physical distribution is an integral part of marketing and sales performance,
because it offers timely and economical availability
2 Write Short notes on
a. Value reference model
b. Supplier relationship management
A a. Value reference model
b.
Supplier
relationship management
Answer:
Value
reference model
A
Value Reference Model (VRM) was developed by the trade consortium Value Chain
Group. VRM serves as a reference frame for various value chain management
practices. In other words, VRM offers a unified framework for value chain
management in different domains, such as product development, customer
relationship
3 What are the different steps involved in the
logistics operations in e-commerce?
A Steps involved in the
logistics operations in e-commerce.
Answer:
E-Logistics
Structure and Operation
E-commerce
companies need to have a proper logistical structure in place. In other words,
an e-commerce company needs a well-defined framework for its logistics
operations. A typical logistics structure of an e-commerce company typically
comprises of the following steps:
The
steps are elaborated as follows:
Processing order: It is the first step in e-commerce logistics.
Processing of order starts after the customers have selected the products they
want to purchase and made the payment. In case of cash-on-delivery, orders are
processed before receiving the payment. Many e-commerce companies
SET-II
Q.1 Explain the concept of Warehousing.
Why warehousing management is required in logistics?
Warehousing
5
Need of warehousing management 5
Answer-
Concept of Warehousing-
A warehouse is a building or an area, or facility
where the goods are stored. Warehousing activities involve administrative and
physical tasks concerned with the receipt, inspection, storage, retrieval, and
despatch of goods. Warehouse is an important function of a retail organisation.
Every individual needs different kinds of products in daily life. Some of these
products are bought
Q.2 Discuss Value-Added Logistical
Services in business.
Value-Added Logistical Services in
business. 10
Answer-
Value-Added
Logistical Service
In
logistics, there is ample scope of customer service. For logistics service providers,
the companies availing logistics services are the customers and the logistics
service is the main service. The main objective of providing services to a
customer is to add value to the product that the customer has pu
Q.3 What are the Applications of
Information Technology in Logistics and Supply Chain Management?
Applications of Information
Technology in Logistics. 5
Applications of Information
Technology in Supply Chain Management.
5
Answer-
Application
of Information Technology in Logistics and Supply Chain Management-
You
might have recognised that today, one of the primary and widely used applications
of computers are required for management of businesses and their financial
records. The applications and databases used in such business
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ASSIGNMENT
DRIVE Spring
2019
PROGRAM BBA – RETAIL OPERATIONS
SEMESTER V
SUBJECT
CODE & NAME BBR503
&BUYING
BOOK ID B1804
CREDITS 2
MARKS 30
Note: Answer
all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Ques1 List a few key roles and
responsibilities of a retail buyer.
Ans The
role of a retail buyer is not only confined to buying products but also includes
various other responsibilities, such as planning, forecasting, liaisoning, etc.
However, the responsibilities of a buyer vary across organisations. Many retail
giants like Walmart, Future Group and Reliance Retail Ltd carry out their
retail buying activities through trainee buyers, assistant buyers, buying
managers, buying directors, etc. On the other hand, the buying function in
small, independent retail organisations is performed under a single unit having
a few delivery boys,
Ques2 Discuss the concept of
product mix & consignment buying.
Ans Product
assortment, also known as a product mix, is basically a variety of product
lines that a retailer stocks to fulfil the requirements of consumers. It generally
refers to the length, breadth, depth and consistency of products stored by a
retailer. Let us discuss the concept of product mix with the help of an
Ques3 What are the five stages of
buying decision making?
Ans A
buying decision is the process of making up one’s mind to buy a particular product.
For example, as a customer, you cannot just go and purchase a product. You need
to first make up your mind to purchase that product. Similarly, retailers also
need to follow certain steps in order to make more efficient buying decisions.
Deciding on what to buy involves a number of steps, which are explained
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ASSIGNMENT
DRIVE Spring 2019
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
V
SUBJECT
CODE & NAME BBR509 VISUAL MERCHANDISING
Q.
1 What are the common challenges in visual merchandising?
Answer:
The common challenges
Continuous need to change merchandise: It
is quite necessary for a merchandiser to update the merchandise stock almost
every day or week. The customer should not leave with the idea to return to
purchase the same product at a later point of time. It
Q2
Explain the general rules of customer Traffic in store.
·
Rules
of customer Traffic
Answer:
Customer traffic, similar to the traffic on the
road, refers to the number of people entering into a store. Customer traffic
includes the customers inside as well as outside the store. This is because a
customer standing outside is also going to enter the store. The location of a store is a major
determinant of the traffic coming into a store. After a customer has entered
into a store it would be difficult to predict the customer movement inside
Q3
Write a note on Elements of Image Mix.
·
Elements
of image mix.
Answer:
There
are six major elements of image mix that affect the store image. These elements
are shown in Figure below:
1. Merchandise
Merchandise is the most important
element of the merchandise mix. A merchandiser should select the merchandise
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DRIVE
Spring
2019
PROGRAM
Bachelor
of Business Administration - BBA
SEMESTER
V
SUBJECT
CODE & NAME
BBR510
Warehouse
Management
Set
1
1 Write a short note on
transportation and Issues in retail logistics.
a) Retail transportation
b) Issues in retail logistics
Answer:
a) Retail transportation
The
management of transport assumes significance in case of direct store
deliveries, as this becomes a complex process if multiple vendors are involved.
To handle this issue, some retailers have dedicated a logistics function that
tracks the routes and schedules of transportation. This computerised system
incorporates information about store sales, road conditions and other
2 Explain the meaning of a
warehouse and functions warehouse?
a)
Meaning of a warehouse and
b)
Functions warehouse
Answer:
a) A warehouse is a building or an area or facility where goods are stored.
Warehousing activities involve the administrative and physical tasks associated
with the receipt, inspection, storage, retrieval and despatch of
3 Enumerate the impact of high and
low inventory valuation.
Stock
Valuation that enumerates the impact of high and low inventory valuation
Answer:
There are quite a few methods of valuing inventory. Some of these are:
1.
First In First Out (FIFO): This method ensures that products
are issued at actual cost, so neither a profit nor a loss is incurred by
valuation. The value of the issued product is the same as the value of the
received product. The price of the product issued is in the same chronological
order as the price of the product received.
2.
Last In First Out (LIFO): This method is the opposite of the
FIFO method. The product received later will be issued first
SET 2
1 Discuss the role of IT in Retail
Distribution and Replenishment.
The
role of IT in Retail Distribution and Replenishment
Answer:
Role of IT in Retail Distribution and Replenishment
The
flow of information, which is a complicated process in the retail sector, is
discussed below:
Ø Once
a customer decides to buy a product, he/she proceeds with it to the cash
counter. The cashier or the biller scans the UPC tag on the product. Payment is
accepted from the customer and a bill is generated. The purchase information is
recorded on the POS terminal.
Ø This
information about the
2 Describe the Concept
of Inventory Control and Impact of Stock Inaccuracy.
a)
Concept of Inventory Control
b)
Impact of Stock Inaccuracy
Answer:
a) Concept of Inventory Control
You
can define inventory control as the process of retail buying and maintaining
product assortment as per the customer demand. This includes balanced ordering,
re-ordering, shipping/transportation and handling and receiving of merchandise
to keep a control on costs. Inventory control also includes establishing and
maintaining systems and processes that can
forecast
inventory demand, establish targets, use replenishment techniques, make actual
and estimated
3 Explain the Importance of
Warehouse Information.
Importance
of Warehouse Information
Answer:
Importance of Warehouse Information
Main
objective of WMS is to manage the information related to different warehouse
processes, such as receiving, storing and despatching of inventory. This helps
the warehouse manager to take the required action on the basis of the
information. Apart from this, WMS directs the picking,
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