SESSION
JUL/AUG 2021
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
I
COURSE CODE & NAME
DBB1105 – COMPUTER FUNDAMENTALS
SET -1
1. How would you define
Computers? Explain the generation of the computers.
The term ‘computer’ is derived from the word ‘compute’, which
means to calculate. A computer can be defined as an electronic device which
processes the input (data) and displays the desired output. Computer is also
used for storing data.
Generations of
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2. Convert the following hexadecimal numbers into equivalent octal
numbers. (a) A72E (b) 4.BF85
Convert (10101)2 hexadecimal using shortcut method.
A) A72E
A72E16 = (A x163+ 7 x 162+
2x161 + E x 160)
= (10 x163+ 7 x 162+ 2x161 + 14 x 160)
= 4279810
Now we have
to convert this decimal to octal number;
3. Explain Relative Cell
Reference with the help of example? Explain the steps to use slide master in a
presentation.
Relative cell references
in Excel change
automatically. It is the default
reference used by Excel. It enables you to quickly copy formulas from one
location to next (usually rows or columns). For example, A5 for a single cell (relative address); A5:A10 for a range of
cells (relative
SET-2
4. Explain the two
design strategies for Software System Design. What are the four quality
measures for building software?
Software design is a
process to conceptualize the software requirements into software
implementation. Software design takes the user requirements as challenges and
tries to find
5. What are the main
functions of operating system? Describe various components of operating
systems.
Functions of Operating System
The
main functions of an operating System are:
Resource Management:
The
resource management function of an operating system allocates computer
resources such as CPU time, main memory, secondary storage, and input and
output devices for use. One can view Operating Systems from two points of
views: Resource manager and extended
6. Elaborate the TCP/IP
protocol layers with the help of diagram. Explain how internet works.
Transmission Control
Protocol/Internet Protocol Model
TCP/IP
(Transmission Control Protocol/Internet Protocol) is the simple communication
language or protocol of the Internet. It can also be used as a communications
protocol in a private network (either an intranet or an extranet). When you are
set up with direct access to the Internet, your computer is provided with a
SESSION
JUL/AUG
2021
PROGRAM
BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
I
COURSE
CODE & NAME
DBB1104
– MARKETING MANAGEMENT
SET
-1
1. List the strategies employed
by marketers for decisions related to product mix. Briefly explain the factors
influencing the product mix decision of a firm.
The
following strategies are generally employed by the producer or wholesaler of
the product:
1)
Expansion of Product mix
2)
Contraction of Product mix
3)
Alteration of existing products
4)
Positioning the product
5)
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2. Macro environment
contains variables that directly or indirectly exert an influence on the
business. Do you agree or not? Justify your answer in detail.
Yes, Macro environment contains variables that directly or
indirectly exert an influence on the business. Macro environment consists of
those forces which are external to the firm. They are beyond the control of the
firm. Macro environment not only offers opportunities but also poses threats to
the firm. Successful firms take advantage of opportunities and convert threats
into opportunities. Macro
3. Define Brand equity.
What are the three components of Martin Roll’s definition of brand equity?
The brand equity is one of the important components of the brand.
There are several definitions of brand equity. As the brand is a mixture of
physical and abstract concepts, brand equity can also be defined in the
physical and abstract planes. Brand equity can be defined as the intrinsic
value of the
SET – 2
4. The factors which determine consumer
behaviour can be grouped into major broad categories. Elaborate categories in
detail.
The
factors which determine consumer behaviour can be grouped into the following
broad categories –
●
Personal determinants
●
Socio-c
●
5. Define market
segmentation. Describe the need for market segmentation.
The segmentation of the market into homogenous groups indicates
that the company is willing to accommodate itself to suit its customers. By
segmenting the markets, the marketing manager
6. Explain the steps
followed in developing an integrated promotion mix.
Steps in Developing an
Integrated promotion mix:
The steps in developing this plan involve:
i) Establishing a Clear
Goal and Measurable Objectives
The first step in developing an integrated marketing communication
plan is defining your goal and related objectives. A goal is a broad statement
of some desired end point – "become the market share leader in our primary
market area," for instance. Objectives relate to the goal and provide
JUL/AUG
2021
PROGRAM
BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
II
COURSE
CODE & NAME
DBB1202
– FINANCIAL ACCOUNTING
Question
1(a)
Bookkeeping
is a process of recording and organizing all the business transactions that
have occurred in the course of business. Bookkeeping is an integral part
of accounting and largely focuses on recording day-to-day financial
transactions of the business.
All the financial transactions such as sales earned revenue, payment of taxes, earned interest, payroll and other operational expenses, loans investments etc. are recorded in books of accounts.
The way the
bookkeeping is managed determines the accuracy of the overall accounting
process that has been followed by the business. Thus, bookkeeping ensures that
the record of financial transactions
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Question
2(b)
|
SNO |
Particulars |
L.F |
Debit |
Credit |
|
1 |
Cash
AC Dr. Goods
Dr. Furniture
Dr. To Bank Loan To Captial (Being business commenced with
cash, goods, and capital) |
|
1,00,000 80,000 65,000 |
40,000 2,05,000 |
|
3 |
Bank(SBI)
Ac Dr. To Cash (Being bank account opened by
depositing 50,000) |
|
50,000 |
50,000 |
|
7 |
Goods
Ac Dr. To Discount To Amit and Co. (Being goods purchased on credit
from Amit and co. worth 20,000 at 2% trade discount) |
|
20,000 |
400 19,600 |
|
9 |
Cash
Ac Dr. To Sales (Being cash sales made) |
|
65,000 |
65,000 |
|
10 |
Ashish
and Co. Dr Discount
Dr. To sales (Being sales made on credit to
ashish and co. worth 25,000 giving 3% trade discount) |
|
24,250 750 |
25,000 |
|
14 |
Profit
and Loss Ac Dr. Bank
AC Dr.(Insurance) To Goods (Being goods worth 1500 destroyed
by fire and claim of 1000 received ) |
|
500 1000 |
1500 |
|
15 |
Amit
and co. To Cash To Discount |
|
19,600 |
18,800 800 |
|
26 |
Shares(HDFC)
Dr. To Bank Ac (Being shares purchased for
15,000) |
|
15,000 |
15,000 |
|
29 |
Rent
Ac Dr. To Bank Ac (Being Rent paid) |
|
2,000 |
2,000 |
Question
3(a)
The Trial Balance is not absolute proof of the accuracy of
ledger accounts. It is a proof only of the arithmetical accuracy of the
postings. The total of debits may be equal to the total of credits yet still
there may be errors.
Such errors are not disclosed by a trial balance
and they are:
1. Errors of Principle:
An error
of principle is an error which violates the fundamentals of book-keeping. For
instance, purchase of furniture is debited to Purchase Account, instead of
Furniture Account. These types of
Question
3(b)
Financial
statements are quantitative statements, based on numbers. However, the
information they provide to the users have some important qualitative
characteristics that enhances the utility of the same.
Understandability
One of the
most important features
Set-
II
Question
4(a)
Trading
and profit and loss Account
|
Particulars |
Rs. |
Particulars |
Rs. |
|
To Opening Stock To Purchases 12,000 Purchase return (2000) To Gross Profit
To Depreciation on Furniture To advance commission To Establishment Expenses To Tax and Insurance 500 Outstanding 200 Prepaid (50) To Bad debts To Provision for Doubtful debts To Outstanding salary
To Net Profit
|
3000 10,000
5500 |
By Sales 15000 Sales return (1000)
By Closing stock
By Gross Profit Ac By Commission 500 Advance (100)
|
14,000
4500 |
|
18,500 |
18,500 |
||
|
60 100 2200
650
500 300
100
1,990 |
5500 400 |
||
|
5900 |
5900 |
Question
4(b)
There are many reasons because of which there is always some difference in passbook and cashbook balances, and some of these are discussed as under :-
1. Cheques issued but
not yet presented for payment in the bank
When a cheque is issued to a creditor by the firm, it is immediately recorded on the credit side of the bank column
Question
5(a)
A drawer or the seller draws a bill of exchange on the drawee or the
purchaser in order to ensure that the latter will pay him the amount due.
However, if the holder or the drawer of the bill of exchange needs funds or money before the due date or the maturity date of
the bill, he may opt for
Question
5(b)
Revaluation
Account
|
Particulars |
Rs. |
Particulars |
Rs. |
Question
6(a)
Types
of Share Capital of A Company
1.
Authorized Share Capital
Authorized Share
Capital is the total Capital that a company accepts from its investors by
issuing shares which are mentioned in the official document of the company. It
is also called as Registered Capital or Nominal Capital because with this
Capital a company is registered.
2.
Issued Share Capital
Issued Share Capital
Question
6(b)
When a company has substantial cash resources, it may like to buy its own shares from the market particularly when the prevailing rate of its shares in the market is much lower than the book value or what the company perceives to be its true value.
This mode of purchase is also
Question
6(c)(i)
Capital
Redemption Reserve- Capital
redemption reserve account is a type of reserve maintained by a company limited
by shares and as the name suggests this reserve deals with shares which are
redeemable. The shares which are purported to be redeemed are paid out of the
profits of a company. For this purpose, out of the profits, an amount
equivalent to the nominal value of the share supposed to be redeemed is transferred
to a reserve. This reserve is called a capital redemption reserve account.
A capital redemption reserve account can be used to pay any
unissued shares of the company to be issued as fully paid bonus shares to the
members of the company. A company buying-back its own
|
SESSION |
JULY/AUG
2021 |
|
PROGRAMME |
BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
|
SEMESTER |
I |
|
COURSE CODE & NAME |
DBB1103 – BUSINESS ENVIRONMENT |
Set-I
Q1. Discuss the factors that constitute
the internal environment of business. 10
Ans 1.
Factors that constitute the internal
environment of business:
Internally,
an organization can be viewed as a resource conversion machine that takes
inputs (labor, money, materials and equipment) from the external environment
(i.e., the world outside the boundaries of the organization), converts them
into useful products, goods, and services, and makes them available to
customers as outputs. The organization must continuously monitor and adapt to
the environment if it is to survive and prosper. Disturbances in the
environment may spell profound threats or new opportunities. Asuccessful
organization will identify, appraise, and respond
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Q2. “Unethical behaviour significantly
increases the cost of doing business”. What are the activities considered
unethical in business? 10
Ans 2.
Business
ethics refers to the system of moral principles and rules of conduct applied to
business. Business should not conduct itself in a way detrimental to the
interests of society. A profession is bound by certain ethical principles and
rules of conduct, which also are a part of professionalization. Every
individual in society should abide by certain moral codes, certain norms which
comprise business ethics. Rotary International developed its Code of Ethics
which uses four
Q3. What is free market economy?
Explain the strengths and weaknesses of the market system. 2+8
Ans 3.
Free market economy: The free market is an economic system based on supply and demand with
little or no government control. It is a summary description of all voluntary
exchanges that take place in a given economic environment. Free markets are
characterized by a spontaneous and decentralized order of arrangements through
which individuals make economic decisions. Based on its political and legal
rules, a country's free market economy may range between very
Set- II
Q1. Define privatization.
Explain different ways of achieving privatization. 2+8
Ans 1.
Meaning of Privatization: Privatization refers to transfer of
ownership of public sector enterprises from the government to the private
sector. In a broader sense, it is the induction of private control and
management in the public sector units. The process of privatization started
first in the UK and the USA during 1980s. The UK, under the leadership of Mrs. Thatcher,
became the supporter of privatization. It set in motion the programme of
privatization of State run
Q2. Discuss the causes of the
economic crisis of 1991. 10
Ans 2.
The following were the primary causes
of the 1990-91 economic crisis:
·
Breakup of the Soviet Bloc: Up until the 1980s, rupee trade
(payment in rupees) with the Soviet Bloc represented a significant part of
India's total trade. Several rupee payment arrangements were terminated in
1990-91 as a result of the emergence of Glasnost and Perestroika, as well as
the break-up of Eastern European countries. As a result, in 1990-91, the flow
of fresh rupee trade credits fell precipitously. Furthermore, our
Q3. Define corporate social
responsibility. Explain why corporate social responsibility matters to
businesses? 2+8
Ans 3.
Corporate social responsibility: Business is an activity of making,
buying or selling goods or services for money. “Social responsibility” means to
serve the people or the community without expecting anything. Business is meant
to create wealth, new markets, provide employment and produce enough goods to
sustain its activities and to improve its competitiveness. Society should
provide an environment for the business to grow and prosper which will
|
SESSION |
JUL/AUG 2021 |
|
PROGRAM |
BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
|
SEMESTER |
I |
|
COURSE CODE & NAME |
DBB1102 – ORGANIZATIONAL BEHAVIOUR |
Set – I
Q1. What are the basic foundations or
approach to the study of OB? Explain each of them. 5+5
Ans 1.
Foundations or Approaches to
Organizational Behavior: OB is multidisciplinary in nature. OB is an applied behavioral science,
which has emerged out of a variety of social science disciplines such as,
Psychology, Sociology, Social Psychology , Anthropology, Political Science,
Economics etc. (as discussed below).It applies the knowledge gained about
individuals and groups and visualizes the effect of structure on behavior, in
order to make organizations
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Q2. Discuss the various types of
departmentation with suitable examples. 5+5
Ans 2.
Departmentation – Departmentation is the process of
classifying and grouping all the activities of an organization into different
units and sub- units. There are certain fundamental methods of dividing the
duties and responsibilities within an organization structure. The important
one’s are as follows:
i) Departmentation by function
ii) Departmentation
Q3. Explain the concept of
personality. How is the study of personality helpful for managers? 5+5
Ans 3.
Concept of personality:
The word ‘personality’ has been derived from the Latin word persona that
means to speak through. The concept goes back to the people of ancient Greece
and Rome. During those days the public of Greece and Rome entertained
themselves through stage shows. The actors of the show used to wear huge masks
for representing their ideas very sharply. Thus, it was treated as a way to
influence people. From there the term personality got evolved. Personality
refers to individuals’ traits that can be both external and internal. It helps
in
Set – II
Q4. Define Motivation. Why is
motivation important for an organization? Discuss intrinsic and extrinsic
motivation. 3+3+4
Ans 4.
Motivation: The term ‘motivation’ has its origin in
the Latin word “mover” which means to “move”. Thus, motivation stands for
movement. One can move people by incentives or threats which can have a limited
effect. These work for a while and then need to be repeated, increased or
reinforced to secure further movement. The term motivation may be defined as
“the managerial function of ascertaining the motives of subordinates and
helping them to realize those motives”.
According to Dubin,
Q5. Name and explain the methods used
to manage cultural diversity in organizations. 5+5
Ans 5.
The business leaders have to face a number of challenges due to increased
diversity. Though not all problems occur due to cultural changes, there can be
clashes due to different personalities, gender, competence, ability or other
perceived factors. But we cannot even take the cultural aspect lightly as it
proves to be a very sensitive issue.
Hence, to manage the cultural
Q6. Why do people resist change?
Discuss the strategies which can be adapted to overcome resistance to change. 5+5
Ans 6.
People resist change: In any organization where change is
introduced, people and groups can react in different ways. There can be great
support and active resistance too. If people do not have enough information
regarding the process and impact of change, people resist change. There can be
various other reasons for resistance to change.
|
SESSION |
JUL/AUG 2021 |
|
PROGRAM |
BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
|
SEMESTER |
I |
|
COURSE CODE & NAME |
DBB1101 – COMMUNICATION AND PERSONALITY DEVELOPMENT |
SET – 1
Q1. Describe the history and
development of English language. 5+5
Ans:
History and
Development of
English Language: History of
the Origins and Development of English Language In the fifth and sixth
centuries AD the Angles, Saxons, and Jutes invaded the British Isle, each
speaking languages that could be mutually understood amongst themselves. This
language is known today as Old English (500-1100), which contained four
dialects: west Saxon, Mercian, north Umbrian, and Kentish. Approximately half
of all Modern English words are derived from Old English roots. Unlike
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Q2. Write all parts of a sentence.
Discuss all types of sentences with one example each. 3+7
Ans:
Parts of a sentence: A sentence has primarily three parts,
viz. subject, predicate and object.
· Subject: The
subject can also be said to be the topic of a sentence. A simple subject
may be a noun or
pronoun. Depending on
the need, a subject can be singular, plural, or
compound. Sometimes, a sentence has a long subject. In such cases, a complete
subject is a simple subject with all its modifiers.
Q3. Elaborate upon the significance
and purpose of reading for a management graduate. 5+5
Ans:
The following
is the purpose of reading for a management graduate:
• Pleasure and enjoyment: This is, without a doubt, the finest
reason to read anything. You picked the content with the intention of having
fun. Reading both entertains and calms you. However, this is rarely the aim of
the reading required for academic purposes.
SET – 2
Q4. What are
the characteristics of
personality? What determines
the development of
personality. 5+5
Ans:
Managers
should learn as much about personality as possible in order to understand their
staff. There are hundreds of personality traits that have been recognised. We
chose eight qualities based on their specific effects on individual behaviour
Q5. What are the general principles
of time management? Critically explain the concept of time management. 4+6
Ans:
Time Management Principles: This is neatly summed up in the
Pareto Principle, or the '80:20 Rule'. This argues that
typically 80% of
unfocussed effort generates
only 20% of results. The remaining 80% of results are
achieved with only 20% of the effort. While the ratio is not always 80:20, this
broad pattern of a small proportion of activity generating
Q6.
Discuss the role and functions of an effective leader. 4+6
Ans:
Role & Functions of a Good Leader:
The overall aim of a
leader is to achieve the task with the help of his group. To meet the overall
aim, the leader has three main objectives :
·
To
gain the commitment and cooperation of his team
·
To
get the group into action to achieve agreed objectives.
·
To
make the best use of
·
|
SESSION |
JUL/AUG 2021 |
|
PROGRAM |
BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
|
SEMESTER |
II |
|
COURSE CODE & NAME |
DBB1205 – RETAIL MANAGEMENT |
|
CREDITS |
2 |
|
NUMBER OF ASSIGNMENTS & MARKS |
01 30 Marks |
Set – I
Q1. Define retail pricing. What are the
factors influencing retail prices? Elaborate various pricing strategies available
with the retailers. 2+4+4
Ans:
Retail pricing: Pricing is the process of determining
what an organisation will receive in exchange for its products and services.
Pricing of a product of service depends on factors like manufacturing cost, market
place, competition, market condition, and quality of product etc. Pricing is a
fundamental aspect of financial modelling and is one of the four ‘Ps’ of the
marketing mix. The other three aspects of ‘Ps’ are product, promotion, and
place. Price is the only revenue generating element amongst the four Ps, the
rest being cost centres.
Factors influencing retail prices:
The main purpose
of the business is
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Q2. Discuss retail consumer
behaviour. Briefly explain stages of consumer decision making process. 2+8
Ans:
Retail Consumer Behaviour: Consumer behaviour is "the study
of individuals, groups, or organisations and the processes they use to select,
secure, use, and dispose of products, services, experiences, or ideas to
satisfy needs and the impacts that these processes have on the consumer and
society". It is the understanding of how consumers make decisions to use
their resources such as time, money and effort for buying, using and disposing
Q3. Do you think that the selection
of retail store site can be systematic based on certain parameters and steps to
be followed? Justify the context with description. 2+8
Ans:
Selection of the store site can be a non-systematic process, which is
based on experience or environmental observation or following on the
competitor’s footsteps (or near competitors). On the other hand, it may be a
systematic process, which would be based on certain parameters and steps to be
followed. After identifying the region, the following steps have to be
followed:
Step 1:
·
PROGRAM:
Bachelor of Business Administration- BBA
SEMESTER:
3
SUBJECT
CODE & NAME: DBBA1204: QUALITY MANAGEMENT
Q.1: Discuss Deming Cycle and Crosby’s Four
Absolutes of Quality.
Ans:
The Deming Cycle
W. Edwards Deming in the 1950’s proposed that business processes should be
analyzed and measured to identify sources of variations that cause products to
deviate from customer requirements. He recommended that business processes be
placed in a continuous feedback loop so that managers can identify and change
the parts of the process that need improvements. As a teacher, Deming created a
(rather oversimplified) diagram to illustrate this continuous process, commonly
known as the PDCA cycle for Plan, Do, Check, Act*:
- PLAN: Design or revise
business process components to improve results
- DO: Implement the plan and
measure its performance
- CHECK: Assess the
measurements and report the results to decision makers
- ACT: Decide on
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Q.2: How is the McKinsey 7S model used for
carrying out strategic planning and implementation?
McKinsey 7S model – Diagram (4 Marks)
Explanation (6 Marks)
Ans:
McKinsey
7S model – Diagram: The
McKinsey 7S model is a widely discussed framework for viewing the
interrelationship of strategy formulation and implementation. The 7S-model was
born at a meeting of four authors - Richard Pascale, Anthony Athos, Tom Peters,
and Robert Waterman in 1981. It was taken up as a basic tool by the global mana
Q.3:
What is cost of quality? Why is it important to measure? List common costs of
poor quality.
Cost of
quality (2 Marks)
Why is
it important to measure? (4 Marks)
List
common costs of poor quality. (4 Marks)
Ans:
Cost of quality:
Traditionally, cost of
quality is defined as the expenditure incurred by the producer to achieve a
particular level of quality. It has been modified, and today it is defined as
the expenditure incurred by the producer, user, and community to achieve a
particular level of quality. It is an important concept because managers,
before making any decision related to quality,
SET 2
Q.4: What is meant by Quality Audit? What is
its purpose?
Quality Audit (2 Marks)
Purpose (8 Marks)
Ans:
Quality Audit:
Audits
refer to systematic investigation of procedures or operations. Audits are
generally performed to ensure compliance to confirmed standards, proper
implementation of processes as specified in the organizational requirements. It
is a process that involves examination, inspection, documentation or recording
and final review of the
Q.5: Write short notes on:
a) Recognition and rewards (5 Marks)
b) Suggestion systems (5 Marks)
Ans:
Recognition and rewards:
Recognition and Rewards are
two effective tools in the hands of managers to motivate employees and
encouraging them to maintain and improve their performance in an organisation.
Recognition refers to the acknowledgement by the management for the
achievements and positive contributions made by the employee or the team that
led to
Q.6:
Discuss about IMC Ramakrishna Bajaj National Quality Award.
IMC
Ramakrishna Bajaj National Quality Award (10 Marks)
Ans:
IMC
Ramakrishna Bajaj National Quality Award:
The IMC Ramakrishna Bajaj
National Quality Awards was instituted in 1996. It was named after Mr.
Ramakrishna Bajaj who was a freedom fighter, social worker, philanthropist and
a highly successful business industrialist. He established various social
welfare foundations and other institutes aimed at promoting social welfare. The
IMC Ramkrishna Bajaj National Quality Awards is aimed at recognising excellence
in organisations. It is awarded annually.
Award
categories:
There are three categories of
award.
Excellence
in Business: These are awarded to manufacturing, service
and small businesses. It includes foreign sub-units operating in India
|
SESSION |
JUL/AUG 2021 |
|
PROGRAM |
BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
|
SEMESTER |
II |
|
COURSE CODE & NAME |
DBB1203 – HUMAN RESOURCE MANAGEMENT |
|
CREDITS |
4 |
|
NUMBER OF ASSIGNMENTS &
MARKS |
02 30 Marks each |
Set – I
Q1. Define Human Resource Management.
Discuss its objectives and Scope. 2+4+4
Ans:
Human Resource Management: Management Human Resource Management
(HRM) is a process of bringing people and organisations together so that the
goals of each are met. It is the art of procuring, developing, and maintaining
competent workforce to achieve the goals of the organisation.
According to National Institute of Personnel Management, “Human Resource Management is that part of
management which is concerned with people at work and with their relationship
Q2. Discuss the concept of Human Resource
Planning along with the importance of the concept. 3+7
Concept of Human Resource Planning
Human
resource planning is a forward looking function. It tries to assess human
resource requirements in advance keeping market fluctuations, demand forecasts
and availability of
right candidates, etc.,
in the background. According to
Terry, Human Resource Planning (HRP) is a set of tasks that include estimation
of how many qualified people are necessary to carry out the assigned activities
; how many people will be available; and what, if anything, must be done to
ensure that personnel supply equals personnel demand at an appropriate time in
Q3. What is the Recruitment? List out
various factors affecting Recruitment. 3+7
Ans:
Concept of Recruitment: Recruitment is a linking function. It
is a joining process in which it tries to bring together job seekers and
employers. The basic purpose of recruitment is to finding the best talent in
the job market and absorbing them in the company.
To have good
recruitment, it is important to have three elements:
·
Attractive
compensation
·
Better
career opportunities
·
Good
organisational image or reputation (Brand image)
According to
Set – II
Q4. What is meant by Training?
Explain various Training Methods. 2+8
Ans:
Training: Training helps people in choosing,
utilising and evaluating their experiences. Different people have defined
training in different ways. According to H. John Bernardin, “Training is any
attempt to improve employee performance on a currently held job or one related
to it.” In other words, we can say that training focuses on current jobs and it
is concerned
Q5. Write a detailed note on the
concepts of Performance Appraisal along with process of Performance Appraisal. 2+8
Ans:
Concept of Performance Appraisal:
Performance
appraisal is the process of obtaining, analysing and recording information
about the relative worth of an employee. The focus of the performance appraisal
is measuring and improving the actual performance and also the future potential
of the employee. Its aim is to measure what an
Q6. Differentiate between Domestic
and International Human Resource Management. Also, to discuss the importance of
International Human Resource Management. 7+3
Ans:
Difference between Domestic and International Human
The major
differences between domestic and international HRM are:
·
More HR activities: The scope of International Human
Resource Management is broader than domestic HR. There are number of activities
where domestic HR may not be engaged in such as international taxation,
international relocation, host
government relation, language
|
SESSION |
JUL/AUG 2021 |
|
PROGRAM |
BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
|
SEMESTER |
II |
|
COURSE CODE & NAME |
DBB1201 – BUSINESS COMMUNICATION |
|
CREDITS |
4 |
|
NUMBER OF ASSIGNMENTS & MARKS |
02 30 Marks each |
Set – I
Q1. What is communication barrier? Describe
various kinds of communication barriers and methods to overcome barriers in
organizations. 2+8
Ans 1.
Communication barrier: Communication fails when the message
received is not identical to the message that is sent. Several factors could
interfere with the exchange of messages. Figure depicts the barriers to Its
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Q2.“Premature evaluations and hurried
conclusions distort listening.” Discuss in Detail. 10
Ans:
Premature Evaluation and Hurried
Conclusions
Listening
patiently until the speaker completes his or her argument is necessary for
correct interpretation of an oral message. The listener can distort the
intended meaning by prejudging the intentions of the speaker, inferring the
final meaning of the message, or giving a different twist to the argument
according to his or her own assumptions or by just picking out a few select
shreds of information. These mental processes may act as a block to listening,
affecting
Q3.What do you understand by communication
flow? Discuss the formal and informal lines of organizational communication
with suitable examples. 2+8
Ans:
Communication flow: A communication network refers to
how information flows within the organisation. Information within an
organisation generally flows through a system, rather than being a free flow.
In the words of Adler, ‘Communication networks are regular patterns of person-to-person
relationships through which information flows in an organisation.’ This means
that the flow
Set – II
Q4. What is the basic outline of a
persuasive letter? Justify the structure of ideas in persuasive letter. 4+6
Ans:
Persuasive letters: The most common type of persuasive
letter is a sales letter addressed to customers, persuading them to buy your
company’s product. A sales letter is similar to an advertisement and uses the
Q5. Describe various types of
reports? Elucidate the elements of a formal business report. 5+5
Ans:
Types of Business Reports: Reports can be classified based on
several criteria, including there use (progress and financial reports), purpose
(informational, analytical and persuasive reports), frequency of preparation
(annual, monthly, weekly and hourly reports), length (short and long reports)
and
Q6. Discuss various types of resumes.
Describe the salient features of a good resume. 5+5
Ans:
Types of resumes: A resume is a document that
summarises your background, educational qualifications, experience and
interests. It may be sent not only to current employers, but also to potential
employers, who may hire you for a job that has not been announced. From a
prospective
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