SESSION
JUL/AUG
2021
PROGRAM
MASTEROF
BUSINESS ADMINISTRATION (MBA)
SEMESTER
I
COURSE
CODE & NAME
DMBA104–
FINANCIAL AND MANAGEMENT ACCOUNTING
1.
Discuss
5 accounting concepts with suitable example of each concept.
Ans.
1.
Business
separate entity concept
This
concept states that business is a separate entity and it is different from the
proprietor or the owner. In this concept a company can own assets and incur
liabilities in its own name. This separation not only has important legal
implication but also has an accounting implication. This enables the business
to segregate the transactions of the company from the private transactions of
the proprietor(s). It
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2. Prepare trading account of XYZ
for the year ending 31 March 2019 from the following information:
Purchases 13,00,000
Sales 15,00,000
Stock (April 1, 2018) 40,000
Wages 30,000
Carriage inwards 14,000
Returns outwards 3,000
Returns inwards 2,500
Freight 15,000
Additional information: Stock on 31
March 2019 was Rs. 1,70,000
Answer:
Trading
Account
|
Particulars
|
Rs |
Particulars |
Rs |
3. Distinguish between management
accounting and financial accounting.
Answer.
Financial accounting is the preparation and communication of financial
information to outsiders such as creditors, bankers, government,
customers, etc. Another objective of
financial accounting is to give complete picture of the enterprise to
shareholders. Management accounting on the other hand, aims at preparing and
SET
2
4. The Balance Sheet of Punjab Auto
Limited as on 31‐12‐2020 was as follows:
|
Particulars |
Rs. |
Particular |
Rs. |
|
|
Equity
Share Capital |
40,000 |
Plant and Machinery |
24,000 |
|
|
Capital
Reserve |
8,000 |
Land and Buildings |
40,000 |
|
|
8%
Loan on Mortgage |
32,000 |
Furniture & Fixtures |
16,000 |
|
|
Creditors
|
16,000 |
Stock |
12,000 |
|
|
Bank
overdraft |
4,000 |
Debtors |
12,000 |
|
|
Taxation: Current Future |
4,000 4,000 |
Investments (Short‐term) |
4,000 |
|
|
Profit
and Loss A/c |
12,000 |
Cash in hand |
12,000 |
|
120000 120000
From the above, compute (a) Debt‐Equity Ratio and (b)
Proprietary Ratio.
Answer:
Debt Equity
Ratio
The
debt-to-equity (D/E) ratio is used to evaluate a company's
financial leverage and is calculated by
dividing a company’s total liabilities by its shareholder equity. The D/E ratio is an important metric used in
corporate finance. It is a measure of the degree to which a company is
financing its operations through debt versus wholly owned funds. More
specifically, it reflects the ability of shareholder equity to cover all
outstanding debts in the event of a
5. State the purpose or objective
of preparing a cash flow statement. Also give any two examples of cash flows
from operating activities, investing activities and financing activities.
Answer:
Meaning
of Cash Flow Analysis
Cash
flow analysis is an important tool of financial analysis. It is the process of
understanding the change in position with respect to cash in the current year
and the reasons
6. Discuss the steps involved in
standard costing. Also state the Differences between Standard Costing and
Budgetary Control.
Answer. Following
are the steps involved in standard costing...
1.
Establishment of standards
It
is the first step in the standard costing process. Standards have to be set
separately for each item of cost. It needs to be done very meticulously.
2.
Comparison
SESSION
JUL/AUG
2021
PROGRAMME
MASTER
OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
I
COURSE
CODE & NAME
DMBA103-STATISTICS
FOR MANAGEMENT
1.
Mr. Vijay, a retired government servant, is considering investing his money in
two proposals. He wants to choose the one that has higher average net present
value and lower standard deviations. The relevant data are given below. Can you
help him choosing the proposal?
|
Proposal A |
Net present
value (NPV) |
Chance of the
possible outcome of NPV |
|
|
|
1559 5662 9175 |
0.30 0.40 0.30 |
|
||
|
Proposal B |
Net present
value (NPV) |
Chance of the
possible outcome of NPV |
|
|
|
-10050 5812 20584 |
0.30 0.40 0.30 |
|
||
Answer:
Proposal A
|
NPV |
Probability |
NPV*Probability (A) |
NPV– 5485 = (B) |
(B)(B)* Probability |
|
1559 |
.3 |
467.7 |
-3926 |
4624042.8 |
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Q2
A manufacturing firm produces steel
pipes in three plants with daily production volumes of 500, 1000 and 2000 units
respectively. According to past experience, it is known that the fraction
of defectives output produced by the
three plants are respectively 0.005, 0.008 and 0.010. If a pipe is selected
from a day’s total production and found to be defective, find out (a) from
which plant the pipe comes (b) what is the probability that it comes from first
plant?
Answer:
|
Plants |
Production(A) |
Faulty
Production(B) |
(A)*(B)= C |
(C/30.5)
100 = D |
|
1 |
500 |
.005 |
2.5 |
8.2% |
Que3.Explain the following:
Ans a. Probability Sampling and Non-Probability Sampling
Probability sampling
provides a scientific technique of drawing samples from the population. The
technique of drawing samples is according to the law in which each unit has a
predetermined probability of being included in the sample.
The
SET-II
4. A report says that 80% of
India’s females aged 15-59 are not currently engaged in the workforce. A
national agency has an opinion that this percentage may be even more. To
validate its opinion, the agency did a survey of randomly chosen 1200 females
of the age group 15-59 from the different parts of the country and found 228
females working. Do the figures of the survey help the agency in validation of
its opinion?
Answer:
The
survey shows that around 19% of females are working that matches the
expectation of 80% not working women in age of 15-59.
But this doesn't
helps in real analysis that is the validation of 80% non-workingwomen.
The real problem
here lies in the age group chosen as the 15-21 the most people
Q5. What is
regression analysis? Explain steps of performing regression analysis in detail?
The following data shows the yearly
sales (in million Rs.) of A2Z- corporation for the last nine years. Develop a
regression model.
|
Year
|
2011 |
2012 |
2013 |
2014 |
2015 |
2016 |
2017 |
2018 |
2019 |
|
Sale |
2.3 |
5.3 |
5.1 |
3.5 |
3.4 |
2.7 |
2.8 |
4.1 |
2.9 |
Answer:
Regression analysis mind set is most mathematically minded method is
usually why people shy away from it. This technique is meant for those
companies that need in-depth, granular, or quantitative knowledge of what might
be impacting sales and how it can be changed in one direction or the other, as
necessary.
The
regression
6. Four observers determine the moisture content of samples of a
powder, each man taking a sample from each of six consignments. Their
assessments are given below:
|
observation |
consignments |
|||||
|
1 |
2 |
3 |
4 |
5 |
6 |
|
|
1 |
9 |
10 |
9 |
10 |
11 |
11 |
|
2 |
12 |
11 |
9 |
11 |
10 |
10 |
|
3 |
11 |
10 |
10 |
12 |
11 |
10 |
|
4 |
12 |
11 |
11 |
14 |
12 |
10 |
Discuss whether there is any significant difference between
consignments. (Useful data: Ftab(5,15):2.96, Ftab(3,15):3.29)
Answer:
Four observers determine the moisture content of
samples of a powder, each man taking a sample from each of six consignments.
Their assessments are
SESSION
JULY/AUG
2021
PROGRAMME
MASTER
OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
I
COURSE
CODE & NAME
DMBA106
– HUMAN RESOURCE MANAGEMENT
1. Define Selection and discuss the
process of Selection
Ans.
The
process of choosing the most suitable candidate for a job from among the
available applicants is called selection. This is the most important stage of
employment as the concept of the right candidate for right position, takes its
final shape here. Selecting the wrong candidates and rejecting the right candidates
could prove to be a costly mistake.
The selection process involves a
series of steps which help in evaluating the candidates. The selection process
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2. Describe Human Resource
Planning. Elaborate the process of Human Resource Planning
Ans. Human Resource
Planning (HRP) can be defined as the method of ensuring the right number of
qualified people, in the right job at the right time to bring the results in an
efficient and effective manner.
HRP
is understood as the process of forecasting an organisation’s future demand
for, and supply of, the right type of people in the right number. It is only
after this that the HR department can initiate the
3. Explain the meaning and types of
Appraisal Methods
Ans.
A performance appraisal is a regular review of an employee's job performance
and contribution to a company. Companies use performance appraisals to
determine which employees have contributed the most to the company’s growth,
review progress, and reward high-achieving workers. Although there are many
different kinds of performance reviews, the most common is a top-down review in
which a manager reviews their direct report. Employees who believe the
evaluation's
Q4.Define discipline. Enumerate the steps for disciplinary procedure
Ans.
Discipline is employee self-control which prompts him/her to willingly
cooperate with the organisational standards, rules, objectives, etc.
Discipline
is best defined as the observation of principles, rules or any other laid down
procedures, practices, written or otherwise in the organisation by the
employees or group of employees, to whom
Q5.Describe the concept of Competency and it’s linkage to various HR
systems.
Ans.
Competency is defined as “a capacity that exists in a person that leads to a
behaviour that meets the job demands within organisational parameters and that
in-turn bring about the desired results.”
Competency can also be defined as “an underlying characteristic of a
person results in effective and/or superior performance on the job.”
Competency can be thought of a as a tool that
can be used to map ‘best-inclass’ performance–the best performer is always
called the competent performer. Competencies are based on Knowledge–
Q6.Elaborate on Rewards & Incentives
Ans.
Organisation rewards are those that the employee earns as a result of his
employment with the organisation. Most organisations link their reward system
to employee performance and commitment to the organisation.
Types of
rewards:
·
Extrinsic reward – Extrinsic
rewards are tangible in nature and are normally under the control of
ASSIGNMENT
SESSION JUL/AUG 2021
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER I
COURSE CODE
& NAME DMBA105 – MANAGERIAL ECONOMICS
CREDITS 4
Q1.Define the term ‘managerial economics’. Explain significance of the
study of managerial economics?
Ans.
Managerial economics is a science that deals with the application of various
economic theories, principles, concepts and techniques to business management
in order to solve business and management problems. It deals with the practical
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Que 2. Define production function. State types
and functions of production function?
Ans. A “production function”
expresses the technological or engineering relationship between physical
quantity of inputs employed and physical quantity of outputs obtained by a
firm. It specifies a flow of
Q3.
Explain different types of cost?
Ans. Types of cost
1.
Money cost and real
cost – When cost is expressed in terms of money, it is
called as money cost. It relates to money outlays by a firm on various factor
inputs to produce a commodity. In a monetary economy, all kinds of cost
estimations and calculations are made in terms of money only. Hence,
Que4.
Explain causes of inflation in detail?
AnsI. Demand side
Increase in aggregative effective demand
is responsible for inflation. In this case, aggregate demand exceeds aggregate
supply of goods and services. Demand rises much faster than supply.
We can enumerate
Q5.
Explain different objectives of pricing policies?
1.
Profit maximisation in the short
term – The
primary objective of the firm is to maximise its profits. Pricing policy as an
instrument to achieve this objective should be formulated in such a way as to
maximise the sales revenue and profit. Maximum profit refers to the highest
possible profit. In the short run, a firm not only should be able to recover
its total costs, but also should get excess revenue over costs. It may follow
skimming price policy, i.e., charging a very high price when the product is
2.
Q6.
Define monetary policy. State the objectives of monetary policy in developing
countries?
Ans.
Monetary policy deals with the total money supply and its management in an
economy. It is essentially a programme of action undertaken by the monetary
authorities, generally the central bank, to
|
SESSION |
JUL/AUG 2021 |
|
PROGRAM |
BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
|
SEMESTER |
I |
|
COURSE CODE & NAME |
DMBA102 – BUSINESS COMMUNICATION |
|
CREDITS |
4 |
|
NUMBER OF ASSIGNMENTS & MARKS |
02 30 Marks each |
Set – I
Q1. What is communication barrier? Describe
various kinds of communication barriers and methods to overcome barriers in
organizations. 2+8
Ans 1.
Communication barrier: Communication fails when the message
received is not identical to the message that is sent. Several factors could
interfere with the exchange of messages. Figure depicts the barriers to
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Q2.“Premature evaluations and hurried
conclusions distort listening.” Discuss in Detail. 10
Ans:
Premature Evaluation and Hurried
Conclusions
Listening
patiently until the speaker completes his or her argument is necessary for
correct interpretation of an oral message. The listener can distort the
intended meaning by prejudging the intentions of the speaker, inferring the
final meaning of the message, or giving a different twist to the
Q3.What do you understand by
communication flow? Discuss the formal and informal lines of organizational
communication with suitable examples. 2+8
Ans:
Communication flow: A communication network refers to how
information flows within the organisation. Information within an organisation
generally flows through a system, rather than being a free flow. In the words
of Adler, ‘Communication networks are regular patterns of person-to-person relationships
through which information flows in an organisation.’ This means that the flow
Set – II
Q4. What is the basic outline of a
persuasive letter? Justify the structure of ideas in persuasive letter. 4+6
Ans:
Persuasive letters: The most common type of persuasive
letter is a sales letter addressed to customers, persuading them to buy your
company’s product. A sales letter is similar to an advertisement and uses the
Q5. Describe various types of
reports? Elucidate the elements of a formal business report. 5+5
Ans:
Types of Business Reports: Reports can be classified based on
several criteria, including there use (progress and financial reports), purpose
(informational, analytical and persuasive reports), frequency of
Q6. Discuss various types of resumes.
Describe the salient features of a good resume. 5+5
Ans:
Types of resumes: A resume is a document that
summarises your background, educational qualifications, experience and
interests. It may be sent not only to current employers, but also to potential
employers, who may hire you for a job that has not been announced. From a
prospective employer’s point of view, it serves as a screening device, helping
to select the most worthy candidates for a particular position and to eliminate
the others. From a job seeker’s point of view, the resume conveys how you
present your ideas, whether you are organised and
SESSION
JUL/AUG
2021
PROGRAM
MASTER
OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
I
COURSE
CODE & NAME
DMBA101
– MANAGEMENT PROCESS AND ORGANISATIONAL BEHAVIOUR
Que(1) Define the term Planning.
Discuss various steps in Planning.
Ans:
Planning can be defined as a basic management function which enables one to
select the purpose of the business, and how the resources should be mustered to
achieve that purpose to include using the available resources optimally to do
that. Planning implies goal setting for the organization keeping in mind the
constraints, opportunities, and threats as much as what the person or business
which is planning wants to do. Thus, a plan is a blueprint for goal
achievement, a blue print that specifies the necessary resource allocations,
schedules, tasks, and other actions to Its
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Q2.Discuss the concept of Organizing along
with importance of the concept.
Ans. The
term organisation is used in a generic sense by many to mean anything from a
company such as Vodafone to a cultural organisation. The word organising often
refers to conducting a party or meeting. But for practicing managers, the term
organisation means the formalised and intentional structure of roles and
positions.
Organising
is a function of the management that follows planning. In order to execute the
plan and move towards the goal of the business or any concern, several
activities have to be performed. These include human activities, activities by
machines, financial activities, marketing of the products and
Q3.What is Controlling? Detail the concept
Control as a Feedback System.
Ans
Controlling can be defined as measuring and correcting of performance to
achieve the organisational goals. According to Brech, “Controlling is a
systematic exercise which is called as a process of checking actual performance
against the standards or plans with a view to ensure adequate progress and also
recording such experience as is gained as a contribution to possible future
needs.
Management
control is a feedback mechanism much like a thermostat in a refrigerator. What
it does is to cut off the
Que 4 What is meant by Motivation? Explain any
one theory of Motivation
Ans Motivation
is “the process that account for an individual’s intensity, direction, and persistence of effort toward
attaining a goal.”
Maslow’s hierarchy of needs theory
According
to this theory, proposed by Maslow (1943), human beings have wants and desires
which influence their behaviour. Only dissatisfied needs can influence
behaviour. The needs follow an order of importance (called hierarchy) and when
a lower need is satisfied, he has a need to satisfy a
Q5.Write a detailed note on the term ‘Team’
along with characteristics of an Effective Team.
Ans
A team
can be defined as a group of people operating with complementary skills and a
high degree of interdependence and accountability to achieve a common and
usually difficult goal collectively with authority to execute and the rights to
share rewards for the performance.
A team
is
Q6. Discuss the concept of Leadership. Detail
any one theory of Leadership.
Answer: A
simple definition of leadership is
that leadership is the art of motivating a group of people to act towards
achieving a common goal. This definition of leadership captures the leadership
essentials of inspiration and preparation. Effective leadership is based upon
ideas but won't happen unless those ideas can be communicated to others in a
way that engages them. In simple words, the leader is the inspiration and the
director of the action. He is the person in the group that possesses the
combination of personality and leadership skills that makes others want to
follow his
Directorate of Online Education
|
SESSION |
JUL/AUG 2021 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
II |
|
COURSE CODE & NAME |
DMBA206
– PROJECT MANAGEMENT |
|
CREDITS |
4 |
|
NUMBER OF ASSIGNMENTS &
MARKS |
02 30 Marks each |
SET – I
Q1. What is
project management? Explain
the phases of project management life cycle. 4+6
Ans:
Project management: Project management is a valuable
means to administer and develop any kind of infrastructure which is required to
meet the growing requirements of Indian economy across various sectors like
Power, Roads, Ports, IT and so on. In current scenario, it a method vital to
the success of both public and private sector projects in India.
·
Project: A project is
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Q2. What do you mean by work
breakdown structure? Explain with the help of suitable format. 4+6
Ans:
Work Breakdown Structure
(WBS): The entire project may
be considered to be made up of a number of tasks and sub-tasks placed in
different stages called the Work Breakdown Structure (WBS). The format for WBS design is used differently by different
organizatiions. Mostly graphics is used to display the project components as a
hierarchical tree structure or diagram. Figure depicts the WBS
Q3. Differentiate between PERT and
CPM. 10
Ans:
Differences Between PERT and CPM:
The two
fundamental network techniques are: PERT and CPM. PERT, an acronym for
Programme Evaluation Review Technique was originally developed to
facilitate the planning and scheduling of
the Polaris Fleet Ballistic Missile Project of the US
government. Designed to handle risk and uncertainty, PERT is quite suitable for
research and development programmes, aerospace projects, and other projects
relating to new technology. In such projects, there exists variability
SET – II
Q4. Explain the tools and techniques
of quality planning along with its outcome.
5+5
Ans:
Quality planning
is the process
of identifying the quality standards that are related to the
project and determining how to these standards can be achieved. It is
one of the
significant processes of
project planning and should be performed on a continuous basis and in
parallel with the other project planning processes.
A good
quality planning process starts with a clear definition of the goals of the
project. What is the product or deliverable likely to achieve? What does the
product look like? What functions will it perform? How do you
Q5. What is contract management? What
are its Phases? 3+7
Ans:
Contract management: Contract management is the management
of contracts which is entered with clients, sellers, partners, or
employees. It comprises
of negotiating the terms and conditions and ensuring the compliance
with the terms
and conditions, with documenting and approving on any
changes or amendments that may occur
during its implementation or
execution. As we
discussed in the previous section, a purchase order
becomes a legal contract
Q6. Project termination has negative
impact, how can we avoid it? 10
Ans:
Project
termination is one of the most serious decisions of a project management team
and its control board. The decision of project termination affects all the
stakeholders of the project and can put some negative impact on the
organisation’s growth. So it is important to critically evaluate all the
aspects before taking the decision. The project manager and his or her team
members will feel that they personally failed. It can also put a negative
impact on the team member’s motivation level and their productivity.
The following are the key
·
|
SESSION |
JUL/AUG
2021 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
II |
|
COURSE CODE & NAME |
DMBA205 – OPERATIONS RESEARCH |
|
CREDITS |
4 |
|
NUMBER OF ASSIGNMENTS & MARKS |
02 30 Marks each |
Q1. What is Operations Research
(O.R.)? Discussed the significance and scope of O.R. 3+3+4 10
Ans.
Operations Research (O.R.): Churchman, Aackoff, and Aruoff
defined operations research as “the application of scientific methods,
techniques and tools to the operation of a system with optimum solutions to the
problems” where 'optimum' refers to the best possible alternative.
The objective of OR is to provide a scientific basis to the
decision-makers for solving problems involving interaction with various
components of the organisation. This can be achieved by employing a Its Half solved only
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Q2. a) Solve the following linear
programming problem:
Max. Z = 20x1 + 10x2
Subject to: x1 + x2 = 150
x1 ≤ 40
x2 ≥ 20
where x1, x2 ≥ 0
5 marks
Ans:
Solution:
Problem is
|
||||||||||||||||||||||||
|
subject to |
||||||||||||||||||||||||
|
b) Discuss in brief “Duality” in
linear programming problems. How to interpret the primal-dual relationship? 2+3
Ans:
Duality: Every Linear Programming Problem
(LPP) is associated with another linear programming problem involving the same
data and optimal solutions. The two problems are said to be duals of each
3. a) A car hire company has one car
at each of the five depots D1, D2, D3, D4 & D5.
Customers in each of the five towns
A, B, C, D & E requires a car. The distance (in miles)
between the depots (origins) and the
towns (destinations) where customers are given in the following distance
matrix:
Depots 5 10
D1
D2 D3
D4 D5
A 160
130 175
190 200
B 135
120 130
160 175
Person C 140
110 155
170 185
D 50 50
80 80
110
E 55 35
70 80
105
How
should the cars be assigned to the customers so as to minimize the distance
travelled?
Ans 3a.
This problem could be solved using the
transportation technique. However, only five of the routes will be used and so
an additional four routes would have to be included at zero level in order to
determine shadow costs and thus test for optimality. The problem is to select
five elements from the matrix of Table 1 such that there is one element in each
row, one in each column, and the sum is the
b) Solve the following transportation problem
using Vogel’s Approximation Method:
Destination 5
D1 D2 D3 D4 Supply
Source S1 7 3 8 6 60
S2
4 2 5 10 100
S3
2 6 5 1 40
Demand 20
50 50 80
Ans:
Solution:
TOTAL number of supply constraints : 3
TOTAL number of demand constraints : 4
Problem Table is
|
D1 |
D2 |
D3 |
D4 |
Supply |
||
|
S1 |
7 |
3 |
8 |
6 |
60 |
|
|
S2 |
4 |
2 |
5 |
10 |
100 |
|
|
S3 |
2 |
6 |
5 |
1 |
40 |
|
|
Demand |
20 |
50 |
50 |
80 |
||
Table-1
Set – II
Q4.a) Solve
the following Integer programming problem using Gomory’s Fractional
Algorithms:
Maximize Z =
5x1 + 7x2
Subject to:
-2x1 + 3x2 ≤ 6
6x1 + x2 ≤ 30
where x1, x2
≥ 0 are integers.
Answer:
Solution:
Problem is
|
||||||||||||||||
|
subject to |
||||||||||||||||
|
b) Solve the
following game using Dominance rule:
Player B
B1 B2 B3
A1 5 20 -10
Player A A2 10 6 2
A3 20 15 18
Solution:
Q5. Write short notes on the following concepts:
a) Erlang M/M/1: ∞/FCFS Queuing Model
b) Program Evaluation and Review
Technique [PERT] 5+5 10
Ans:
a) Erlang M/M/1: ∞/FCFS Queuing
Model:
The queueing
system where the distribution of arrival and the departure both are assumed to
be Poisson or the distribution of inter-arrival time and service time are
assumed to be Exponentially distributed are called as the Poisson queuing
system. The main Poisson queuing
Q 6. The Cargo Honda Ltd.
Manufactures around 150 scooters. The daily production
varies from 146 to 154 depending upon
the availability of raw materials and other working conditions:
Production 146 147 148 149 150 151 152 153 154
Per day
Probability 0.04 0.09 0.12 0.14 0.11 0.10 0.20 0.12 0.08
The finished scooters are transported
in a specially arranged lorry accommodating
150 scooters. Using following random
numbers: 80, 81, 76, 75, 64, 43, 18, 26, 10,
12, 65, 68, 69, 61, 57. Simulate the
process to find out:
i) the average number of scooters
waiting in the factory. ii) the average number of empty spaces on the lorry. 10
Ans:
The random numbers are given in the table
below:
|
Production per day |
Probability |
Cumulative Probability |
Random
Numbers Assigned |
|
146 |
.04 |
0.04 |
00-03 |
|
147 |
.09 |
0.13 |
04-12 |
Directorate of Online Education
|
SESSION |
JUL/AUG
2021 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
II |
|
COURSE CODE & NAME |
DMBA204 – MANAGEMENT INFORMATION SYSTEM |
|
CREDITS |
4 |
|
NUMBER OF ASSIGNMENTS &
MARKS |
02 30 Marks each |
Set – I
Q 1 a. What are Information Systems? Distinguish
between Information Technology and Information Systems with the help of an
example.
b. Explain evolution of computing
over decades with diagram. How does the internet and web differ? 5+5
Ans a.
Information Systems: Information
systems are collections of computers, networks, software, and people who
create, store, modify, and distribute
data and information in any organisation. Computers and information technology (IT) are key ingredients
of modern information systems (IS). Information technology includes comput- ing
devices such as personal computers, notebook computers, personal digital
assistants, mobile phones,
and various types of networks
that allow the comput-
ing devices to connect and to communicate.
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Q2. Discuss IT Interaction model with
diagram. How Information Systems are proved to be a positive outcome for
organizations? 3+7
Ans:
The IT interaction model:
Managing IS in organisations is a
highly challenging and complex task. One reason for this complexity is that
neither organisations nor the IS they use remain static over time – both change
continuously, and it is the job of management to ensure that the systems remain
useful and relevant for their organizational goals at all times. Organisations
change to respond to the needs of the business and economic environment in
which they thrive. They may have to change their services, their products,
their internal structure, and the manner in which they do their business to
Q3. What are the three components of a
modern information technology infrastructure of an organization? Explain with
the help of diagram. 3+7
Ans:
Types of Information Technology
Historically,
information systems were created for specific functions in the organisation and
for particular levels of personnel in the hierarchy. Systems for accounting,
operations, marketing, and other functions were largely designed, built, and
maintained independently with little sharing of data among them. Each system
supported the function for which it was designed. It was in this function that
the data for the systems originated and the information and reports originat-
ing
Set – II
Q4. Discuss the following management
systems:
a. Supply chain management systems
(SCM)
b. Customer Relationship Management
Systems (CRM) 5+5
Ans:
Supply Chain Management Systems
Supply chain
management (SCM) systems evolved alongside MRP and ERP. The basic purpose of
such systems is to integrate suppliers and vendors of the host organisation
that will allow processes to be integrated across organ- isational boundaries.
A supply chain of an organisation consists of the vendors and suppliers who
provide materials, parts, and services to the organisation. In a
Q5. What is E-Commerce and Mobile
Commerce? Explain Electronic Data Interchange (EDI) with an example. 5+5
Ans:
E-commerce: Electronic commerce, or e-commerce
for short, is a phrase that was coined to designate businesses that were
created to use the Internet technologies as a basis for transactions. The first
Q6. Discuss the major goals of
database systems, emphasizing the need and challenges of data management. 10
Ans:
Goals of Database Management
System
(1) To remove problem of data redundancy and inconsistency- Different programmers create files and application programs over a long period and these files are likely to have different format and programs are written in different languages. Same information may be duplicated in various files. E.g. address and telephone number of a particular customer may appear in a file that consist of savings- account record and in a file that consist of checking account records,
Directorate of Online Education
|
SESSION |
JUL/AUG 2021 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
II |
|
COURSE CODE
& NAME |
DMBA203 –
MARKETING MANAGEMENT |
|
CREDITS |
4 |
|
NUMBER OF ASSIGNMENTS & MARKS |
02 30 Marks each |
Set – I
Q 1. What are the various marketing
concepts? Explain. 5+5
Ans 1.
A marketing manager must formulate strategies that can build profitable
relationships with the target consumers. Things are continuously changing in
terms of business and social changes, customer-related changes, and changes in
manufacturing and marketing organisations. Therefore, the organisations should
select their marketing orientation Its
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Q 2. What is Marketing Information
Systems? Write down the characteristics of MIS. 5+5
Ans 2.
Marketing Information Systems: The importance of marketing
information is particularly evident as the economy continues to accentuate
services as a primary source of value.
Services depend on information to a great extent. Information is speedily
becoming a service in its own right. Mass customisation, often depicted as
“one-to-one” marketing or the customising of products and services for
individual customers, is heavily dependent on compre
Q 3. Discuss various buying motives.
What are the influences of these motives on the purchase process? 4+6
Ans:
Buying Motives: To begin with, let us understand the different
motives that consumers pursue while initiating their decision process. Consumers
have different kinds of needs and they do not pursue all their needs at all
points of time. Whenever a need gets a direction or goal and all the energies
of consumer are targeted towards achieving the goal, it takes the shape of a
buying motive
Set – II
Q 4. Define Brand Equity. Elaborate
its components. 4+6
Ans:
Brand Equity
Brand equity is the added value that the consumer assigns to the products
and services. It is an arrangement of brand assets and liabilities linked to a
brand, its name, and symbol that put in or subtract the value provided by a
product or service to an organisation and/or to that
Q 5. Discuss the various types of
advertisement. 10
Ans:
Types of advertisements:
Advertising can be classified into
various forms as mentioned below.
Brand advertising – This is the most popular form of advertising.
All possible media including television is flooded with brand advertising.
Brands like Surf Excel, Pepsi, and Coke in India are shown more frequently on
Indian televisions.
National advertising –These advertisements are uniform across the nation
and are released through
Q 6. Describe any four international
market entry strategies. 10
Ans:
International Market Entry Strategies:
There are two
methods to entry into foreign markets. They are indirect exporting and direct
exporting. In the first method, the manufacturers take the help of merchant
exporters to get products exported to foreign markets. Indirect exporting, the
manufacturers decide to export themselves. Thus, the
|
SESSION |
JUL/AUG 2021 |
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
|
SEMESTER |
II |
|
COURSE CODE
& NAME |
DMBA202 - FINANCIAL MANAGEMENT |
|
CREDITS |
4 |
|
NUMBER OF ASSIGNMENTS & MARKS |
02 30 Marks each |
Set – I
Q 1. What are the steps
involved in Financial Planning? What factors need to be taken into
consideration while financial planning? 5+5
Ans 1.
Steps in Financial
Planning:
There are six steps involved in financial planning. Figure
depicts the steps involved in financial planning.
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Q2A) Explain Operating
leverage and financial leverage with their application. 5+2+2+1
B) Shivam Ltd. has
Total Capital of ₹ 60 Lakh. Out of which ₹ 20 Lakh is Equity Capital and ₹ 40
lakh is debt. Rate of interest payable on debt is 12%. The Sales Revenue of YZ
Ltd is ₹ 100 lakh. Variable cost is 20% of Sales revenue and ₹ 30 lakh is the
fixed cost of operation.
Required: Calculate
Financial, Operating and Combined Leverages.
Ans 2a.
Operating Leverage
Operating leverage arises due to the presence of fixed
operating expenses in the firm’s income flows. It has a close relationship to
business risk. Operating leverage affects business risk factors, which can be
viewed as the uncertainty inherent in estimates of future operating income.
The operating leverage takes place when a change in revenue
produces a greater change in Earnings Before Interest and Taxes (EBIT). It
indicates the impact of changes in sales on operating income. A firm with a
high operating leverage has a relatively greater effect on EBIT for small
changes in sales. A small rise in sales may enhance profits considerably,
Q 3. Write short note
on (any two) 5+5 10
1. Profit Maximization Vs. Wealth maximization
2. Time value of Money- Compounding and
Discounting technique
3. Cost of different sources of Finance
Ans:
Wealth maximisation vs. profit
maximisation
Wealth maximisation is superior to
profit maximization:
·
Wealth
maximisation is based on cash flow. It is not based on the accounting profit as
in the case of profit maximisation.
·
Through
the process of discounting, wealth maximisation takes care of the quality of
cash flow. Converting uncertain distant cash
·
Set – II
Q 4a. Explain various inventory management techniques in detail.
b. Describe relevant model of Dividend policy in detail by explaining
Walter and Gordon Model. 5+5
Ans 4a.
Inventory Management Techniques:
The importance of effective inventory
management is directly influenced by the size of investment in inventory. While
the total ordering costs can be decreased by increasing the order size. The
carrying cost increases with the increase in order size indicating the need for
proper balancing of these two types of costs behaving in opposite directions
with changes in size of order.
There are many techniques of
management of
Ans 4b.
Dividend relevance models support the view that the dividend policy of
the firm has a bearing on share valuation.
Under this section we examine two
theories:
Walter Model
Gordon Model
Walter model
Prof. James E. Walter considers that
dividend pay-outs are relevant and have a bearing on the share prices of the
firm. He further states
Q 5 A limited company is considering investing a project requiring a
capital outlay of 2,00,000. Forecast for annual income after depreciation but
before tax is as follows: 2+2+2+2+2
|
Year |
Rs. |
|
1 |
100000 |
|
2 |
100000 |
|
3 |
80000 |
|
4 |
80000 |
|
5 |
40000 |
Depreciation may be taken as 20% on original cost and taxation at 50% of
net income.
You are required to evaluate the project according to each of the
following methods:
a) Pay-back method
b) Average Rate of return on original investment method
c) Net present value index method at 10% discount factor
d) Profitability index
e) Internal rate of return method.
Ans 5.
Q 6. a) Describe in detail the factors that need to be taken into
consideration while estimating working capital requirements by an organization.
b) How working capital requirements can be estimated by an organization? 5+5
Ans A.
A large number of
factors influence working
capital needs of a firm. The
basic objective of a firm’s working capital management is to ensure that
the firm has adequate working capital for its operations, neither too much nor
too little. Figure depicts factors that
determine the working
Directorate of Online Education
ASSIGNMENT
|
SESSION |
JUL/AUG 2021 |
||
|
PROGRAM |
MASTER OF BUSINESS ADMINISTRATION (MBA) |
||
|
SEMESTER |
II |
||
|
COURSE CODE & NAME |
DMBA201 – PRODUCTION |
AND |
OPERATIONS |
|
MANAGEMENT |
|
|
|
|
CREDITS |
4 |
||
|
NUMBER OF ASSIGNMENTS & |
02 |
||
|
MARKS |
30 Marks each |
||
SET – I
Q 1. Is there a difference between
the terms “production management” and “operations management”? If yes, what is
it? 2+8
Ans:
Production management:
Production management
encompasses all those activities that enable conversion of a set of inputs into outputs which are useful to
meet the human needs.
It is also important to
have a feedback loop connecting the information from output to input stages to
ensure that the desired type of output has been produced. This also ensures the
right quantity and the right quality.
Production management involves the Its Half solved only
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1 hour.
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Q 2. Write a note on (a) Delphi
technique of demand forecasting (b) Moving Averages Method of demand
forecasting. 4+6
Ans:
Delphi method:
In the Delphi
method, the experts give their opinions which are collected by the coordinator
and several rounds of discussion may be held before a consensus is reached.
This forms the basis for forecasting.
In a Delphi
technique, the group facilitator or the change agent aggregates all the
anonymous opinions received through the questionnaires, sent two or three times
to the same set of experts. The experts are required to give justification for
the answers given in the first questionnaire and on the basis of it
Q 3. What is the Deming approach to
the Total Quality Management? 10
Ans:
Total quality management is viewed from many angles – as a philosophy, as
an approach and as a journey towards excellence. The main thrust is to
achieve customer satisfaction by
involving everybody
in
the organisation,
across all functions with continuous improvement driving all
SET – II
Q 4. Differentiate between logical
and physical database modelling. 10
Ans:
Logical vs. Physical Database
Modelling:
Models are
constructed to represent the proposed database in the visual form, so that,
business requirements can be easily associated with database objects. Diagrams
are produced to illustrate business processes, organisational units, rules, and
entities. An Entity Relationship Diagram (ERD) represents the entities or
clusters of information and their relationships maintained for the business. Process
flow diagrams represent various processes and the flow of information, within
and between different processes and entities. These are called database
Q 5. What is Just-In-Time production?
What are its aims and advantages? 5+5
Ans:
Just-In-Time production:
Toyota Motor
Corporation, with annual sales of over 9 million cars and trucks, is the
largest vehicle manufacturer in the world. Two techniques, just-In-Time (JIT) and
the Toyota Production System (TPS), have been instrumental in this post-world
war II growth. Toyota, with a wide range of vehicles, competes head-to-head
with successful and long-established companies in
Q 3. Explain the factors which should
be considered before scheduling an operation. How could you schedule a service?
5+5
Ans:
Scheduling is
basically a day-to-day planning of operations with details of a) which work
centre will do which Job, b) When should an operation/job be started and ended,
c) On which equipment should it be done and by whom, and d) What is the
sequence in which job operations need to be
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