ml0013 smu mba Spring 2015 IIIrd sem assignment

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DRIVE- Spring 2015

PROGRAM- MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDROMN (SEM 1)

SUBJECT CODE & NAME- ML0013-Retail IT Management

Q1. Explain the various factors affecting the use of IT applications in the retail industry. 10

Answer: Factors Affecting the Use of IT Applications in Retail Industry: In practice, various factors affecting the use of IT applications in retail industry are as follows:

1.      The nature and type of business: The main factor that affects the need and application of technology is the nature and type of industry. For example, a retailer who is in the fashion industry would like to update himself with the latest trends and changes in buying patterns at a much faster rate as compared to a retailer who is into consumer durable industry. It is incorrect to assume that a retailer of the consumer durable industry does not require any IT benefits. Both require technology, and the demand patterns are more prone to changes in the fashion industry. By

Q2. “E-Retailing is spreading across many industries in the world”. Enumerate the significance of e-retailing across various industries. (Explanation) 10

Answer:

E-retailing is the buzzword in modern business. It is spreading across many industries in the world. Given below is the state of various industries which ascribe to the increasing role and significance of information technology in the retail

Q3. Discuss the usage of barcode equipment in the retail industry. 10

Answer: Barcode Equipment: Besides the EPOS terminals, another widely used system for retailers is the barcode technology. You must have seen most of the branded and packaged products available in the market with barcode printed on them. Bar coding is used for proper product marking and errorless identification at the retail outlet. Barcodes are widely used to implement Automatic Identification and Data Capture (AIDC) systems that improve the speed and accuracy of data entry at the point of sales. An advantage over other methods of AIDC such as RFID, is that this is less expensive

Q4. Explain how the CRM software helps the retailer in his business. 10

Answer: Customer Relationship Management: Retail business may not survive without an effective customer relationship management (CRM) programme. Retail POS system is the first point which generates primary data related to customers. The CRM software may further analyse this data and provide customer interactions history, sales histories, contact information, buying preferences, characteristics, demographics, customer loyalty, so on and so forth. For a retailer, understanding the customer is of utmost importance and customer purchases major sources of revenue. To make things more

Q5. Explain Database Management Systems and its components. (Meaning of DBMS, Explanation of components) 4, 6

Answer:

Database Management Systems

A database management system (DBMS) is a software package designed to define, manipulate, retrieve and manage data in a database. A DBMS generally manipulates the data itself, the data format, field names, record structure and file structure. It also defines

Q6. Write short notes on: 5, 5

a) Data Mining

b) Electronic Data Interchange (EDI)

Answer: Data Mining: Data mining is the process of extracting data from various data sources and data repositories. Data mining is a way of analyzing data and presenting it in some useful information. Data mining contains well defined steps and procedures. The data mining tools allow users to analyze data from different angels or views. However, there are different stages of techniques that are needed in order to complete the process of data mining and gain its full benefits. As there cannot be a single application or tool to extract required data, data mining involves variety of data extraction

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ml0012 smu mba Spring 2015 IIIrd sem assignment

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DRIVE-Spring 2015

PROGRAM-MBADS (SEM 3/SEM 5) MBA FLEX/ MBAN2 (SEM 3)PGDROMN (SEM 1)

SUBJECT CODE & NAME-ML0012-Store Operations

BK ID-B 1763

CREDIT & MARKS-4 Credits, 60 marks

Q1. “Managing a retail store is a complex activity”. Explain this statement in context to the role of a Retail store manager.

(Explanation of the roles) 10

Answer:

Explanation of the role of a Retail store manager

Managing a retail store is a complex activity. Retail store running cost is continuously increasing. More and more stores are coming into picture and competition is becoming tough day by day. Profits are continually shrinking. Therefore, the role of retail manager becomes more crucial under the circumstances

Q2. Explain at least three general expectations from a store manager. Name a few standard departments in centralized retail companies and their functions. 10

Answer: Expectations from a Store Manager:  Each store has high expectations from its store manager. He is the representative of the management in the store. While recruiting, generally, management has the following

Q3. Which factors should you consider while deciding the rack arrangement in a store? 10

Answer: Rack arrangement: There is as such no uniform layout of racks which is applicable to all stores. It varies from store to store and organization to organization. Basically, the layout of a store depends upon the position of racks that provides a distinct appearance to a store. The following factors should be

Q4. In how many groups can merchandise be divided when classified on the basis of usability and condition? Write a note on any one such group. (List the all types, Explanation of any one) 10

Answer: Classification on the Basis of Usability and Condition of Merchandise:

(i) Serviceable, unserviceable and obsolete merchandise

(ii) Dead stock items

(iii) Unused merchandise

(i)                 Serviceable, unserviceable and obsolete merchandise: Serviceable merchandise is that which has developed a temporary malfunction. If proper service or replacement is provided, it may become serviceable again and its useful life may thus be extended for some more time. Unserviceable merchandise is that which has been utilized to the maximum possible extent. Thus, it has lived out its lifetime and can only be

Q5. “Standardization is the process of establishing the acceptable levels of various characteristics on the basis of study, experiment and statutory requirements”. Comment (Meaning of standardization, Explanation of different levels) 3, 7

Answer.

Standardization

Standardization is the process of establishing the acceptable levels of various characteristics on the basis of study, experiment and statutory requirements. It’s different from specification. It is beneficial to optimize the

Q6. Write short notes on: 5, 5

a)Preservation of merchandise

b) Principles of Merchandise handling

Answer: a)Preservation of merchandise: Preservation of merchandise means the protection of goods from fire, rust, dust, theft, corrosion, weather, moisture, etc., so as to maintain the original value and quality of merchandise. If merchandise is not protected in the right manner, deterioration is bound to occur. The cost of merchandise deterioration is one of the most important elements constituting ‘inventory-carrying cost’ and it is necessary that the same is kept to the minimum. Goods that are preserved in

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ml0011 smu mba Spring 2015 IIIrd sem assignment

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DRIVE- Spring 2015

PROGRAM- MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDROMN (SEM 1)

SUBJECT CODE & NAME- ML0011-Buying and Merchandising

Q1. What is the concept of Merchandising and its principles? (Concept of Merchandising, Principles of Merchandising) 2, 8

Answer:

Concept of Merchandising

Merchandising is an activity of promoting the sale of products at retail outlets by displaying the same, distributing free samples where required, offering trials, demonstration, and making several offers and schemes. Thus, broadly speaking,

Q2. Enumerate the category management strategies that are used by retailers to ensure a smooth category management process. 10

Answer: Category management strategies: The following are the seven widely applied category management strategies:

(i)                 Traffic building: The traffic pulling strategy is used to draw the customers’ attention towards store, aisle, and/or category. This is usually achieved by advertising relatively low priced goods. This strategy typically applies to products that are most price sensitive, have a high degree of household penetration, need frequent purchases, frequently promoted, record

Q3. Describe the steps in a Typical Buying Process of merchandise in detail. (Explanation) 10

Answer:

Buying System for Staple Merchandise

Staple merchandise consists of the items that are regularly purchased, displayed and sold by the retailers. For a grocery store, the staple merchandise wills beebread, butter, milk, salt, eggs and so on. Similarly, for a departmental store, staple merchandise is camera rolls

Q4. What is counterfeit merchandise? How can retailers and vendors protect themselves from the misuse of intellectual properties? 10

Answer: Counterfeit Merchandise: Buying and selling counterfeit merchandise goods is an old practice. It includes products that are exclusively made and sold without the permission of their owners of copyright, trademark, or patent. Copyrights, trademarks, and patents come under Intellectual property (IP). A trademark is any distinctive sign, word, picture, etc. used by a retail firm to identify the source of provider uniquely. For instance, the ‘Maharaja Sign’ of Air India, ‘M’ on McDonald’s are

Q5. What are the different steps involved in Vendor Selection Process. (Explanation of different steps) 10

Answer:

Steps for Vendor Selection: The vendor selection process is complex and time consuming. Any mistake made during the vendor selection process could harm the business. It is always tough for a retail beginner to take decisions regarding vendor selection but this does not mean that a seasoned retailer faces no difficulty when it comes to

Q6. Discuss the concept of merchandising strategy. What are the areas influenced by merchandising strategy? 10

Answer: Merchandising Strategy: Before understanding the concept of ‘merchandising strategy’, it is important to understand the words ‘merchandising’ and ‘strategy’. ‘Merchandising’ basically refers to the basic product mix that the retail stores offer their customers. A merchandising ‘strategy’ is understood as a retailer’s (company’s) position with respect to a given product mix aimed at ensuring optimum utilization of resources, achieving target sales and margins and

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ml0010 smu mba Spring 2015 IIIrd sem assignment

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DRIVE-SPRING 2015

PROGRAM-MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDROMN (SEM 1)

SUBJECT CODE & NAME-ML0010 –Warehousing and Supply Chain Management

BK ID-B 1761

CREDIT & MARKS-4 Credits, 60 marks

Q1.Define Logistics Management and discuss different models in Logistics Management

(Definition, Types of Models with explanation) 1, 9

Answer.

Logistics Management

Logistics management is the part of supply chain management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related

Q2. “The success of an organization is dependent on whether its supply chain and competitive strategies complement each other”. Explain Strategic fit and its process in the light of this statement. (Explanation of strategic Fit, Process of Strategic Fit) 1, 9

Answer: Strategic Fit:

The success of an organization is dependent on whether its supply chain and competitive strategies complement each other. This is termed as the organizational strategic fit. An organization should ensure that the goals that it seeks to attain through its supply chain and the

Q3.  Describe the role of third parties in increasing the supply Chain Surplus.

(Explanation) 10

Answer.

Role of third parties in increasing the supply Chain Surplus

There are a variety of mechanisms that third parties can use for the growth of surplus.

1.      Capacity aggregation: It is the most common reason for outsourcing production in a supply chain, whereby a third party

Q4. State the different legs in transportation. Explain the benefits of transport management system. (Explanation of different legs, Explanation of benefits) 10

Answer: Legs in Transportation: There can be different legs in transportation for manufacturers and retailers like:

• Primary distribution: Goods are transported from the factory to the manufacturer’s warehouse or Distribution Centres (DCs).

• Secondary distribution: Goods are moved from the manufacturer’s DC to the retailer’s Regional Distribution Centres (

Q5. What do you understand by time series forecasting? Explain the components of time series demand forecasting. (Explanation of time series forecasting, Explanation of components of time series demand forecasting) 3, 7

Answer: Time Series Forecasting: Time series forecasting falls under the category of quantitative demand forecasting. The data collected over a period of time is used to spot the trends. Data is availed hourly, daily, monthly, yearly and even for longer periods together with trend, season and irregular components that constitute the time series. Here the ‘trend’ component represents the data's steady shifting with time.

Q6. Write short notes on the following: 5, 5

(i) Maintenance, Repair and Overhaul (MRO)

(ii) TL Shipping (TL) 

Answer: (i) Maintenance, Repair and Overhaul (MRO):

Maintenance, repair and operation (MRO) or maintenance, repair, and overhaul involves fixing any sort of mechanical, plumbing or electrical device should it become out of order or broken (known as repair, unscheduled,

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mh0054 smu mba Spring 2015 IIIrd sem assignment

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DRIVE- Spring 2015

PROGRAM- MBA (Sem 3), MBADS (Sem 3 / Sem 5), PGDHSMN (Sem 1)

SUBJECT CODE & NAME- MH0054 – Finance, Economics and Planning in Healthcare Services

BOOK ID- B1215

CREDIT & MARKS-4 Credits, 60 marks

Q.1: Discuss the importance of financial information in Healthcare Organisations. Add a note on cost volume – profit analysis. 7,3

A Importance of financial information in Healthcare Organisations

Cost volume – profit analysis

Answer:

Importance of financial information in Healthcare Organisations:

Healthcare organisations are quite similar to most large business corporations. Running them efficiently means putting in place of a Financial Information System (FIS) that operates effectively on all levels, from individual departments to the

Q.2: Explain the claims process in healthcare organisations.

Explaining the claim process for cashless hospitalization and claim reimbursement

ANS:

Explaining the claim process for cashless hospitalization and claim reimbursement:

Cashless hospitalisation

To avail cashless hospitalization treatment at network hospitals:

Step 1: The insurance company provides the list of network hospitals offering cashless facility for treatment.

Step 2: The claimant needs to produce the insurance healthcard at the hospital.

Step 3: Hospital sends pre-authorization request with the treatment details; past history and clinical notes along with estimate of hospitalization expense to the insurance company‟s local office.

Step 4: The insurance company issues a letter authorizing treatment to the Hospital the approved amount upto the Sum Insured limits. The insurance company can also reject the authorization in the following conditions

1.      Incomplete information

2.      Improper support of docu

Q.3: Discuss the incentives available to healthcare sector under the Income Tax Act.

A Explaining all the key incentives available for healthcare industry

Answer:

Explaining all the key incentives available for healthcare industry

The key incentives available for healthcare industry:

 Uniform, concessional basic duty of 5 per cent, (countervailing duty)CVD of 4 per cent with full exemption from special additional duty prescribed on all medical equipments. A concessional basic duty of 5 per cent is being prescribed

Q.4: Explain different methods of evaluation of healthcare services.

Listing the different methods of evaluation of healthcare services

Explanation of methods of evaluation of healthcare services

ANS:

Listing the different methods of evaluation of healthcare services:

1. Marginal analysis

2. Cost-effectiveness

3. Cost-benefits analysis

4. Cost-utility analysis

Explanation of methods of evaluation of healthcare services:
There are many methods to evaluate healthcare services, but the essentialand more important ones are discussed in subsequent

Q.5: Discuss the role of economics and economists in healthcare.

A Role of economics

Role of economists

Answer:

Role of economics:

Most health-care-related issues have an economic dimension to them. These issues include medical insurance coverage, the overall demand for health care services, and prescription drug prices. But the most important aspect is of proper allocation of resources, which is perhaps the cause of all problems in healthcare. We have already mentioned that economics deals with the problem of scarcity and unlimited wants. Given scarcity, what is required is an efficient

Q.6: Explain the importance of healthcare planning. Add a note of types of healthcare planning.

Importance of healthcare planning

Types of healthcare planning

ANS:

Importance of healthcare planning:

Healthcare planning is done to meet the health care needs of target population. There are a wide variety of health care systems around the world. In some nations, the healthcare system planning is distributed among market participants,

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