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DRIVE-
Spring 2015
PROGRAM-
MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDROMN (SEM 1)
SUBJECT
CODE & NAME- ML0011-Buying and Merchandising
Q1.
What is the concept of Merchandising and its principles? (Concept of
Merchandising, Principles of Merchandising) 2, 8
Answer:
Concept
of Merchandising
Merchandising is an
activity of promoting the sale of products at retail outlets by displaying the
same, distributing free samples where required, offering trials, demonstration,
and making several offers and schemes. Thus, broadly speaking,
Q2.
Enumerate the category management strategies that are used by retailers to
ensure a smooth category management process. 10
Answer:
Category management strategies: The following are the seven widely applied category management
strategies:
(i)
Traffic
building: The
traffic pulling strategy is used to draw the customers’ attention towards
store, aisle, and/or category. This is usually achieved by advertising
relatively low priced goods. This strategy typically applies to products that
are most price sensitive, have a high degree of household penetration, need
frequent purchases, frequently promoted, record
Q3.
Describe the steps in a Typical Buying Process of merchandise in detail.
(Explanation) 10
Answer:
Buying System for
Staple Merchandise
Staple merchandise
consists of the items that are regularly purchased, displayed and sold by the
retailers. For a grocery store, the staple merchandise wills beebread, butter,
milk, salt, eggs and so on. Similarly, for a departmental store, staple merchandise
is camera rolls
Q4.
What is counterfeit merchandise? How can retailers and vendors protect
themselves from the misuse of intellectual properties? 10
Answer:
Counterfeit Merchandise: Buying and selling
counterfeit merchandise goods is an old practice. It includes products
that are exclusively made and sold without the permission of their owners
of copyright, trademark, or patent. Copyrights, trademarks, and patents come
under Intellectual property (IP). A trademark is any distinctive sign, word,
picture, etc. used by a retail firm to identify the source of provider
uniquely. For instance, the ‘Maharaja Sign’ of Air India, ‘M’ on
McDonald’s are
Q5.
What are the different steps involved in Vendor Selection Process. (Explanation
of different steps) 10
Answer:
Steps for Vendor
Selection: The
vendor selection process is complex and time consuming. Any mistake made during
the vendor selection process could harm the business. It is always tough for a
retail beginner to take decisions regarding vendor selection but this does not
mean that a seasoned retailer faces no difficulty when it comes to
Q6.
Discuss the
concept of merchandising strategy. What are the areas influenced by
merchandising strategy? 10
Answer: Merchandising
Strategy: Before
understanding the concept of ‘merchandising strategy’, it is important to understand
the words ‘merchandising’ and ‘strategy’. ‘Merchandising’ basically refers
to the basic product mix that the retail stores offer their customers. A merchandising
‘strategy’ is understood as a retailer’s (company’s) position with respect
to a given product mix aimed at ensuring optimum utilization of resources, achieving
target sales and margins and
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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