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DRIVE- Spring 2015
PROGRAM- MBADS (SEM
4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDISMN (SEM 2)
SUBJECT CODE &
NAME- MI0039- E-COMMERCE
Q1. Explain how
E-Commerce has contributed to the changing landscape of business. (Explaining
at least 5 points how E-commerce has been effective over traditional commerce)
10
Answer:
Contribution of E-commerce to the Changing Landscape
of Business: E-commerce helps organisations to reach more and more
consumers, thereby providing a wider market to enhance their business
domain. In other words, e-commerce provides new business opportunities
for organisations and facilitates customers to choose the desired
product from a variety of products offered by different manufacturers.
E-commerce saves time and effort of both buyers and sellers while making
a transaction.
Q2. Write note on
the status of e-commerce in India. 10
Answer: Status of e-commerce in
India: Nowadays, a growing number of people are using
e-commerce for buying and selling goods and services. Online shopping
websites providing customers with a wide variety of choices in products
and services are becoming a rage these days. E-commerce is now being
used for imports and exports, carrying out banking transactions, paying
bills, outsourcing and so on.
Q3. a. What is
Market Segmentation? 2
b. Describe the
basis for market segmentation on the web. 8
Answer:
Market Segments: Different
customers have different needs and preferences which are influenced by
various factors such as region, religion, sex, age, income status,
personalities and lifestyle of customers. Organisations need to develop
and offer products and services based on these factors. This requires
organisations to group customers based on common needs and preferences
to connect with them better. Market segmentation refers to segmenting an
otherwise homogenous market into submarkets of
Qus:4 a. What are
the limitations of Online Publishing?
b. Discuss the
different approaches of Online Publishing.
Answer:
a.
Limitations of online publishing:
Qus:5 a. Elucidate
the process of Electronic payment
b. Explain the
different types of E-Payment Standards
Answer:
a. Explaining
the process of electronic payment:
An electronic payment has the
following parties involved in the process:
Parties Involved in E-payment Process
·
Issuer: Refers
to the bank or financial institution where the buyer and theseller have their
accounts.
·
Customer: Refers
to the individual who makes a purchase and payselectronically.
·
Merchant: Refers
to the retailer who receives e-payment from thecustomer.
·
Regulator: Refers to the government agency controlling the
electronicpayment process.
Q6. a. Explain
various components in the layout of online stores. b. What is price skimming?
8, 2
Answer:
Layout of
Online Stores: Layout design is the design and layout of website or
the placement of images, graphics or content in a website of an online
retail store. To develop a good online store layout, website developers
must seek to balance objectives. For example, the store layout should
lure customers to browse through the website and purchase more merchandise than
planned. These
components are
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us
on 08791490301, 08273413412
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