Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then
call us on 08791490301, 08273413412
DRIVE
Spring
2015
PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
- 3
SUBJECT
CODE & NAME
BBA
304 - Advertising and Sales
BK
ID - B1598
CREDIT
& MARKS - 4 CREDITS, 60 MARKS
Q1.
Discuss the advantages and disadvantages of television advertising. Also
explain what do you understand by Internet Advertising and Social Media Network
advertising?
Answer:
The Advantages
• Advertising on TV gives you the opportunity
to communicate with local, national and even international audiences.
Q.2.
Explain the consumer buying decision process. (Consumer buying decision
process) 10
ANS:
Consumer buying
decision process: Behind
the visible act of making a purchase there lies a decision process that
must be investigated. The purchase decision process is the stages a buyer
passes through in making choices about which products and services to buy. The
stages are:
Q.3.
Observe any newspaper advertisement of any consumer durable company. What is
the target audience and what are benefits of choosing newspaper for
advertisement. (Selection of appropriate advertisement, Identifying
target audience, Advantages of newspaper advertisement) 3,3,4
ANS:
Selection
of advertisement
Here let us take NOKIA as
consumer durable company. If we’re selling a telecom product, an ad placed in a
Q4.
Explain the AIDAS model in detail.
(Explanation
of AIDAS) 10
Answer: The
traditional conceptual model for creating any advertising or marketing
communication message is the AIDA Model - get Attention, hold Interest, arouse
Desire and then obtain Action. AIDA is a simple acronym that was devised a long
time ago as a reminder of four stages of the sales process.
AIDA stands for Attention,
Interest, Desire and Action. A variant on AIDA adds a 'S' for Satisfaction
indicating the fact that happy customers will buy more (whilst unhappy
customers will tell their friends!). We will now try to
Q.5.
What do you understand by Public relations? What is the difference between PR
and advertising? (Meaning, Difference between advertising and PR) 4,6
ANS:
Meaning of Public
Relations: “Public
relations” is used to build rapport with employees, customers, investors,
voters or the general public. Public Relations (PR) is the actions of a
corporation, store, government, individual etc. in promoting goodwill between
itself and the public, the community, employees, customers etc. An
earlier definition of public relations by the first World Assembly of Public
Relations Associations, held in Mexico City, in
Q.6.
Write short notes on: [a) meaning and objectives of sales quota, b) meaning and
role of sales force] 10
ANS:
Sales Quota: Known as sales target,
sales quota is an expression of sales value and sales volume expected
from a salesperson to be achieved in full from their defined territory
over a given period of time i.e., weekly, monthly, quarterly or yearly.
In simple sense, a sales quota is a goal; it is a target a sales staff is
expected to meet. Each sales person must understand the importance of their
target and how it fits in as part of the pre-set goals stated in
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then
call us on 08791490301, 08273413412
No comments:
Post a Comment