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DRIVE-Spring 2015
PROGRAM-MBADS (SEM
3/SEM 5)MBA FLEX/ MBAN2 (SEM 3)PGDMMN (SEM 1)
SUBJECT CODE & NAME-MK0012-
Retail Marketing
BK ID-B1723
CREDIT & MARKS-4
Credits, 60 marks
Q1.
Discuss the concept of retail layout and explain the types of retail layouts.
(Definition of retail Layout, Types of retail layout) 2, 8
Answer:
Retail Layout: Retailers are now focusing on making the stores more
customer-friendly with the store and thereby increasing the involvement
of the customer towards purchase. Store interior includes colour,
in-store display, ambience, lighting and aesthetics used, etc., whereas
the store layout speaks about the skeleton of the store,
Q2.
Describe the Retail Buying Process in brief.
(Definition of retailing, retail buying process) 2, 8
Answer:
Retail Buying Process
These basic psychological
processes play an important role in understanding how consumers actually make
their buying decisions. Marketers must understand every facet of consumer
behaviour. Marketing scholars have developed a “stage model”
Q3.
Definition of private branding. Also discuss the advantages and disadvantages
of private label from a retailer’s perspective. (Definition, Advantages of
private label, Disadvantages of private label) 2, 5, 3
Answer:
private branding: Nowadays, manufactures of national brands are
concerned about the
competition
from private labels, because there are more private labels “Store Brands” goods
on the market than ever before. The improved quality, easy
Q4.
What is E-tailing? Describe the advantages and disadvantages of E-tailing.
(Definition of E-tailing, Advantages and Disadvantages of E-tailing) 2, 8
Answer:E-tailing:
Electronic retailing, also known as e-tailing, deals with selling products and
services online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it
is usually referred to, covers retailing using a variety of different technologies
or media. It may be broadly a combination of two elements. One is combining new
technologies with elements of traditional stores and direct mail models and the
second is using new technologies to replace elements of store or
Q5
Price is a highly sensitive and visible part of retail marketing mix.
Retailer’s overall profitability depends on Pricing. It plays an important role
in strategic decision making process. Explain various pricing strategies are
adapted by the retailer according to the situation.
(Explanation
of pricing in Retail, Retail Pricing strategies) 2,8
Answer.
Pricing in Retail
Price is a highly
sensitive and visible part of retail marketing mix and has bearing on the
retailer’s overall profitability. Further, pricing itself is inessential part
of marketing mix and has its own place in the strategic
Q6
Describe any three rural retail strategies in brief.
(Definition
of Rural retail, any three Rural retail strategies) 2, 8
Answer.
Rural retail
Rural retailing is the
fast growing aspect of retail since retailers can feel comfortable in finding
suppliers and they also act as buyers. Retailing is the final phase of the
distribution channel and it is clear by now that it is the availability and
distribution that drive growth in the rural markets. Hence, retailing will be
significant and like in the case of the urban markets,
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then
call us on 08791490301, 08273413412
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