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Master
of Business Administration- MBA Semester 3
Drive-
Spring 2015
(Book ID: B 1711) Assignment (60 marks)
MK0013- MARKET RESEARCH
Q1.
Define Research and its characteristics. Also explain any seven types of
research. (Definition and characteristics of research, types of Research) 3, 7
Answer:
"Research
and experimental development (R&D) comprise creative work undertaken on a
systematic basis in order to increase the stock of knowledge, including
knowledge of man, culture and society, and the use of this stock of knowledge
to devise new applications." It is
used to establish or confirm facts, reaffirm the results of previous work,
solve new or existing problems, support theorems, or develop new theories. A
research project may also be an expansion on past work in the field. To test
the validity of instruments, procedures, or experiments, research may
Q2. A company is looking for a
new logo. As a manager of the company, you have been given the responsibility
of generating ideas for the new logo. What type of research and methods will
you use in this case? Explanation 10
Answer:
Type of methods will you use in this case: After deciding the research design, the investigator chooses
methods for data collection. The selection of a research design depends on the
purposes of the study. If a marketer needs descriptive information, then a quantitative
research study is called for, but if the purpose is to generate new ideas, then
a qualitative study is appropriate. Let us briefly discuss some of the commonly
used qualitative and quantitative data collection methods
Q3. Explain the nine types of
experimental designs. 10
Answer: Types of experimental
designs: The
experimental design method includes various types:
Equivalent time series design: Here treatment cannot be given to all the
respondents simultaneously. Training is given to all the employees
rotationally so that different types of training can be provided to different
groups of people.
Waiting list design This method is used when demand exceeds
supply. And due to limited supply, legitimate treatment is
Q4. Discuss the suitable examples
the various observation methods and techniques used in collecting information.
10
Answer:
Various observation techniques or
methods: Observation
can be structured as well as unstructured in nature. In structured observation,
the units, conditions of observation and method of selecting and recording the observations
etc. are well defined. Such a structured approach for observation is usually
followed in descriptive studies. However, exploratory studies usually follow
unstructured observational
Q5. Discuss the process of
designing a questionnaire. 10
Answer: Process of Questionnaire Design: These are explained as follows:
·
Decide
the information required: Decide
the things which should be collected from the respondents. Thus, a small number
of informal interviews should be taken from the respondents which help in
making a clear picture about what information is needed.
·
Define
the target respondents: A
researcher should define the population from whom data will be collected. While
deciding the
Q6.
Discuss the features of online marketing research and its types. (Definition,
Features, types) 2, 3, 5
Answer:
Online Marketing Research
A survey or research is a term
which means analyzing the latest trends and collecting the related facts and
figures for a particular research. Online marketing
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