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PROGRAM-MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 3
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/
PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1
SUBJECT CODE & NAME- MB0050-RESEARCH METHODOLOGY
BK ID-B1700
CREDITS-4
MARKS-60
Q1. Research is a sequential method
of enquiry, directed towards a clear implicit or explicit objective. Describe
in detail the steps to be carried out in a typical research study. (Meaning of
Research, Listing the steps, Explanation of the steps in a research study)
2,2,6
Answer:
Meaning of Research:
Research simply means a search for
facts – answers to questions and solutions to problems. It is a purposive
investigation. It is an organized inquiry. It seeks to find explanations to
unexplained phenomenon to clarify the doubtful facts and to correct the
Q2. What are descriptive research
designs? Explain the different kinds of descriptive research designs. (Meaning
of Descriptive Research designs, Kinds of Descriptive research designs)5, 5
Answer:
Descriptive Research Designs
As the name implies, the objective of descriptive research studies is to
provide a comprehensive and detailed explanation of the phenomena under study.
The intended objective might be to give a detailed sketch or profile of the
respondent population being studied. For example, to design an advertising and
sales promotion campaign for high-end watches, a marketer
Q3. Discuss the concepts involved
in Testing of Hypothesis. Also discuss the steps involved in testing the
hypothesis.
(Concepts in testing the hypothesis,
Steps involved in testing the hypothesis) 3, 7
Answer:
A hypothesis is a tentative statement about the relationship between two
or more variables. A hypothesis is a specific, testable
Q4.a. Distinguish between:
i. Schedules and Questionnaires
ii. Open ended and closed ended
questions
b. Explain the questionnaire design process. (Differences, questionnaire
design process) 4, 6(10 marks)
Answer:
a)Differences
i) Schedules and Questionnaires
|
S.No
|
Questionnaire
|
Schedule
|
|
1.
|
Questionnaire is
generally sent through mail to informants to be answered as specified in a
covering letter, but otherwise without further assistance from the sender.
|
A schedule is
generally filled by the research worker or enumerator, who can interpret the
questions when necessary.
|
|
2.
|
Data collection is
cheap and economical as the money is spent in preparation of questionnaire
and in mailing the same to respondents.
|
Data collection is
more expensive as money is spent on enumerators and in imparting trainings to
them. Money is also spent in preparing schedules.
|
|
3.
|
Non response is
usually high as many people do not respond and many return the
questionnaire without answering all questions. Bias due to non response often
remains indeterminate.
|
Non response is very
low because this is filled by enumerators who are able to get answers to all
questions. But even in this their remains the danger of interviewer bias and
cheating.
|
|
4.
|
It is not clear that
who replies.
|
Identity of
respondent is not known.
|
|
5.
|
The questionnaire
method is likely to be very slow since many respondents do not return
the questionnaire.
|
Information is
collected well in time as they are filled by enumerators.
|
ii) Open ended and closed ended
questions
Open-ended
questions
In open-ended
questions, the openness refers to the option of answering inone’s own words.
They are also referred to as unstructured questions or freeresponseor
free-answer questions. Some illustrations of this type are listed
• What is your age?
• Which is your
favourite TV serial?
• I like Nescafe
because ________________________
• My career goal is
to ________________________
Closed-ended
questions
In closed-ended
questions, both the question and response formats arestructured and
defined.There are three kinds of formats as we observed earlier—dichotomous
questions, multiple–choice questions and those that have a scaledresponse.
b)Explain the questionnaire design process:
Process of Questionnaire Designing
Even though the questionnaire method is most used by researchers,
designing a well-structured instrument needs considerable skill. Presented
below is a standardized process that a researcher can follow.
Q.5: Explain the any three types of
comparative and non-comparative scales of each in detail. (1, 1, 4, 4)
Definition of Comparative scales
Definition of non-comparative scales
Types of comparative scales
Types of Non- comparative scales
Answer:
Definition of Comparative scales:
In comparative scales
it is assumed that respondents make use of a standard frame of reference before
answering the question. For
Q6. Explain the Structure of the
Research Report. What are the guidelines for effective report writing?
(Explanation of the Structure of the Research Report, Guidelines for effective
report writing) 5,5
Answer:
Report Writing:
Structure of the Research Report
Whatever
the type of report, the reporting requires a structured format and by and
large, the process is standardized. As stated above, the major difference
amongst the types of reports is that all the elements that make a research
report would be present only in a detailed technical report. Usage of
theoretical and technical jargon would be higher in the technical report and
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