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DRIVE-spring 2015
PROGRAM-MBADS/ MBAFLEX/ MBAHCSN3/
MBAN2/ PGDBAN2SEMESTER-2
SUBJECT CODE & NAME-MB0046-
Marketing Management
CREDIT
& MARKS-4 Credits, 60 marks
Q.1:
A marketing mix can be referred to as a planned mix of the controllable
elements of a product’s marketing plan, commonly termed as 4Ps: Product, Price,
Place and promotion. Considering the increasing role of services in the economy
and customer orientation, additional 3 Ps such as People, Process and physical
evidence were added to the marketing mix. These Ps are very important while
generating optimum income for the company since it will be adjusted until the
right combination that serves the needs of the customers. Define the term
marketing mix. Describe the 7ps of marketing mix. (10 MARKS) 2, 4, 4
Definition
of Marketing mix 2
Explanation
of 4ps 4
Additional
3Ps 4
Answer:
Definition
of marketing mix:
A planned mix of the controllable
elements of a product's marketing plan commonly termed as 4Ps - product, price,
place, and
Q2.
A brand is a composite set of beliefs and associations in the mind of
consumers. In brand development, as a part of branding strategy decision, the
brand manager can decide to create new brand elements for the new products,
apply some of the existing brand elements to the new product, or use a
combination of existing and new brand elements to the existing and new
products. Explain the different branding strategies used by the companies for
their range of products.
(Definition
of Brand, Advantages of Brand, Explanation of different branding strategies
adopted by companies)2,2,6
Answer.
Definition
of Brand
Brand is name linked to one or
more items in the product line that isemployed to recognise the source or
character of item(s).
Example: prudential help in
recognising the source or character of an item of product line.
Advantages
of Brand
The following are the advantages
of
Q3.
Describe the international market entry strategies in brief. (Joint ventures,
Strategic alliances, Direct investment, Contract manufacturing, Franchising) 2,
2, 2, 2, 2
Answer:
International
Market Entry Strategies
There
are two methods to entry into foreign markets. They are indirect exporting and direct exporting. In the first method,
the manufacturers take the help of merchant exporters to get products exported
to foreign markets.
In
direct exporting, the manufacturers decide to export themselves. Thus, the
manufacturers have to decide, whether they will go
Q4.
Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves
an individual salesman or a sales team establishing and building a profitable
relationship with customers over a period of time through a series of steps. Explain
the steps in the personal selling process which helps in the successful sales.
(Definition
of Personal Selling, Explanation of steps in the Personal selling process) 2, 8
Answer.
Definition
of Personal Selling
Personal selling is an activity
which involves a face-to-face interaction with the customers wherein there is a
quick response and personal confrontation. This allows for more specific
adjustment of the message. Here, the communication message can be adjusted as
per the customer’s specific needs or wants. It offers you the opportunity to
develop long-term familiarity and
Q.5:
Describe the stages in Business buying process. (10 MARKS)
Explanation
of Business buying process
Answer:
Explanation
of Business buying process:
While organisational buying is best viewed as a decision process, the steps
that make up the process differ across companies
Q6.
Describe some of the strategies for effective marketing and advertising in
rural market. Also explain the innovative use of media in rural market. (Nature
of the rural market, Strategies, Innovative use of media) 2, 3, 5
Answer:
Rural Marketing: The rural areas are where the
markets of the future lie. Urban markets are becoming increasingly competitive
and saturated for many products. On the other hand, rural markets offer growth
opportunities for firms caught up in intensive battle in urban and metro
markets. Marketing gurus describe rural markets as the market of the new millennium.
According to
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
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on 08791490301, 08273413412
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