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DRIVE
SPRING 2015
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/
MBA (SEM 3)
PGDOMN
(SEM 1)
SUBJECT
CODE & NAME - OM0010 OPERATIONS MANAGEMENT
BK ID -
B1934
CREDITS
AND MARKS - 4 CREDITS AND 60 MARKS
Q1.
Answer the following questions: 10
1. What
are the objectives of operations management?
2. What
are the major limitations of operations research?
3.
Explain the relationship among organisation, operations and marketing
strategies.
Answer:
Objectives of operations management: Operations management is
concerned with the maximum utilisation of resources. The objectives of
operations management are as follows:
Achieving efficiency
and effectiveness: Every
organisation wants optimal utilisation of its resources to reduce cost and
increase profit margins. Operations management aims to optimise the utilisation
of resources. It also aims to serve customers in the best possible way. This in
turn, helps the organisation
Q2.
Write short notes on: 10
1.
Consumer Pricing Expectations Range (CPER)
2.
Constrained optimization problems.
Answer:
Consumer pricing expectations range: Consumer Pricing Expectations
Range (CPER) is a term, which is commonly used in demand forecasting.
This term has two aspects, namely, consumer aspect and producer aspect.
From the consumer’s aspect, CPER implies that the consumer has an
expectations range in case of pricing. Consumer forms opinion based on
the price of the product. The expectations of the price depend upon
various factors such as environmental factors, paying capacity
Q3.
Answer the following questions: 10
1. What
are the difficulties/challenges faced by service operations managers?
2. What
is service blueprint? What are its components?
Answer:
Difficulties faced by
Service Operations Managers: The role of service operations manager has assumed great
importance due to the fact that increased competition has forced
business units to capitalise on the services associated with the
products. Due to the intangible nature of services, it becomes difficult
to comprehend the requirements that the customers are looking for.
Q4. Give
the steps for solving the goal programming problem using the graphical method
of goal programming. Explain the 2 types of goal programming with multiple
goals. 10
Answer:
Goal Programming with Multiple Goals: From the preceding
discussions and example in the last section, it is inferred that when it
comes to the concept of multiple goal programming, the organisation
simultaneously wants to pursue multiple goals. The goal set by a
decision-maker may be
Q5. Find
the minimum transportation cost from the data given below using the north-west
corner method? 10
Answer:
Solution: The steps that need to
be adopted for solving the preceding transportation problem are as
follows:
1. Start allocation from
the north-west/upper left corner cell, which is (S1, D1). Allocate the value
that should be the minimum value between the supply and demand constraints,
which is (8, 6) = 6 units.
Q6.
Answer the following questions: 10
1. What
are the benefits of maintaining inventory?
2. Give
any 2 applications of queuing models.
3.
Mention any 2 performance measures of sequencing.
4. What
are the characteristics of Markov analysis?
Answer:
Benefits of maintaining inventory: If an organisation has a
sufficient pool of raw materials, it can produce finished goods without
any constraint. In such a case, the organisation would not depend
entirely on the sales of goods and services to buy raw materials for
further production. Other benefits of maintaining inventory are as
follows:
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we will revert you within 2-3 hour or immediate
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if urgent
then call us on 08791490301, 08273413412
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