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DRIVE-
Spring 2015
PROGRAM-
MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDROMN (SEM 1)
SUBJECT
CODE & NAME- ML0013-Retail IT Management
Q1.
Explain the various factors affecting the use of IT applications in the retail
industry. 10
Answer:
Factors Affecting the Use of IT Applications
in Retail Industry: In
practice, various factors affecting the use of IT applications in retail
industry are as follows:
1. The nature and type of
business: The
main factor that affects the need and application of technology is the nature
and type of industry. For example, a retailer who is in the fashion
industry would like to update himself with the latest trends and changes
in buying patterns at a much faster rate as compared to a retailer who
is into consumer durable industry. It is incorrect to assume that a
retailer of the consumer durable industry does not require any IT
benefits. Both require technology, and the demand patterns are more
prone to changes in the fashion industry. By
Q2.
“E-Retailing is spreading across many industries in the world”. Enumerate the
significance of e-retailing across various industries. (Explanation) 10
Answer:
E-retailing is the
buzzword in modern business. It is spreading across many industries in the
world. Given below is the state of various industries which ascribe to the
increasing role and significance of information technology in the retail
Q3.
Discuss the usage of barcode equipment in the retail industry. 10
Answer:
Barcode Equipment: Besides the EPOS
terminals, another widely used system for retailers is the barcode
technology. You must have seen most of the branded and packaged products
available in the market with barcode printed on them. Bar coding is used
for proper product marking and errorless identification at the retail outlet.
Barcodes are widely used to implement Automatic Identification and Data
Capture (AIDC) systems that improve the speed and accuracy of data entry
at the point of sales. An advantage over other methods of AIDC such as
RFID, is that this is less expensive
Q4.
Explain how the CRM software helps the retailer in his business. 10
Answer:
Customer Relationship Management: Retail business may
not survive without an effective customer relationship management (CRM) programme.
Retail POS system is the first point which generates primary data related to
customers. The CRM software may further analyse this data and provide customer
interactions history, sales histories, contact information, buying preferences,
characteristics, demographics, customer loyalty, so on and so forth. For a
retailer, understanding the customer is of utmost importance and customer
purchases major sources of revenue. To make things more
Q5.
Explain Database Management Systems and its components. (Meaning of DBMS,
Explanation of components) 4, 6
Answer:
Database
Management Systems
A database management
system (DBMS) is a software package designed to define, manipulate, retrieve
and manage data in a database. A DBMS generally manipulates the data itself,
the data format, field names, record structure and file structure. It also
defines
Q6.
Write short notes on: 5, 5
a)
Data Mining
b)
Electronic Data Interchange (EDI)
Answer:
Data Mining: Data mining is the
process of extracting data from various data sources and data
repositories. Data mining is a way of analyzing data and presenting it in some
useful information. Data mining contains well defined steps and procedures.
The data mining tools allow users to analyze data from different angels
or views. However, there are different stages of techniques that are needed
in order to complete the process of data mining and gain its full benefits. As
there cannot be a single application or tool to extract required data, data mining
involves variety of data extraction
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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