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Drive- Spring 2015
Program/Semester -
MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 4
Subject code &
name - MB0052- Strategic Management and Business Policy
Q1.
What is strategy? Explain some of the major reasons for lack of strategic
management in some companies?
(Meaning
of strategy-3, Reasons for lack of Strategic management-7) 10 marks
Answer.
Strategy
In
business, corporate strategy refers to the overall strategy of an organization
that is made up of multiple business units, operating in multiple markets. It
determines how the corporation as a whole supports and enhances the value of
Q2
Explain the following:
(a)
Core competence
(b)
Value chain analysis
(Core
competence-5, Value chain analysis-5) 10 marks
Answer.
Core
competence
Core competence is a management tool that enables an
organization to deliver a unique value to its customers. Building up core
competency becomes essential to gain competitive advantage because advantages originating
from the product-
Q3.
Describe in brief the following environmental factors which a business strategist
considers:
(a)
Political factors
(b)
Technology
(Description
of Political factors-5, Description of Technology as an environmental factor-5)
10 marks
Answer.
Political
factors
Political factors impact the organizations in many
ways. Political factors can create benefits and opportunities for the organizations.
The political environment has an important impact on the business.
There is a large field with many factors which the companies have to consider
if they want to expand overseas Political environment is not stable and
Q4.
Write a brief note on Turnaround strategy. 10
(Brief
note on Turnaround strategy) 10 marks
Answer.
Turnaround
strategy means to convert, change or transform a loss-making company into a
profit-making company. Turnaround is a process of undertaking temporary
reduction in the activities to make a stronger organization. This kind of
processing is called downsizing or rightsizing. The idea behind this strategy
is to have a temporary reduction of
Q5.
Define the term ‘strategic alliance’. What are its characteristics and objectives?
(Definition of the term ‘strategic alliance’-2,
Characteristics of strategic alliance-2, Objectives of strategic alliance-4) 10
marks
Answer.
Strategic
alliance:
Strategic
alliance involves the individual organizations to modify its basic business
activities and join in
agreement
with similar organizations to reduce duplication of manufacturing products and
improve performance.
Q6.
Write short notes on the following:
a)
Competitive advantage
b)
Porter’s Competitive threat model
(Competitive
advantage-5, Porter’s Competitive threat model (Five Forces model)-5) 10
marks
Answer.
Competitive
advantage
Competitive advantage acts as the elements that lead
businesses to greater success. Being an individual organization, it might not
be strong enough to achieve these elements. Hence the organizations enter into
alliance and combine
Get fully solved assignment. Buy online from website
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