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DRIVE
Spring 2015
Bachelor
of Business Administration- BBA
SEMESTER-2
SUBJECT
CODE & NAME
BBA202:
BUSINESS STRATEGY
Q.1.
Define business policy. Explain the importance of business policy.
Differentiate between business policy and Strategy. (Definition of business
policy, Importance of business policy, Difference between business policy and
strategy) 2, 4, 4
ANS:
Definition of a
Business Policy
"Business Policy
is the study of functions and responsibilities of general management and the
problems which affect the character and success of the total enterprise" –
Learned Andrews Christensen
Q.2.
What are the objectives of Strategic Management? What are the causes for
failure of Strategic Management? (Objectives of Strategic Management, Causes
for failure of Strategic Management) 5, 5
ANS:
Objectives of
Strategic Management
The different
objectives are given below:
a)
To
keep pace with the changing business environment: The present day world is often
called as a flat world because of revolution in transport, communication
and technological advancement. The present day environment in which the
business enterprises operate is so dynamic and fast-changing that the
Q.3.
Write a brief note on the following: 5,5
a)
Core competencies and their importance
b)
Strategic leadership.
ANS:
a)
Core Competencies and their Importance in Strategy
Formulation
The
term “Core Competency” has its origin in an article titled “The Core Competence of the
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online store
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we will revert you within 2-3 hour or
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if urgent then call us on 08791490301, 08273413412
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