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DRIVE
Spring 2015
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM
3)
PGDISMN (SEM 1)
SUBJECT CODE &
NAME
MI0036 – BUSINESS
INTELLIGENCE & TOOLS
CREDIT - 4
MARKS –60
Q1. a. Discuss the
contribution of business analytics in strategy management. b. How is CRM linked
to business intelligence? 5, 5
Answer:
Contribution of BA in strategy Management:
A good
financial performance is the result of better business outcomes. To achieve
these outcomes, organizations need to develop and manage multiple,
interconnected business strategies. BA solutions give an actionable business
forecast that can
Q2. Explain the
data mining process in detail. (Figure to data mining process, Explanation of
the process) 3, 7
Answer: Figure to data
mining process:
Q3. Relate between
BI tools and relationship marketing strategy with (Relationship between BI
tools and relationship marketing strategy, some example) 8, 2
Answer: Relationship between BI tools and
relationship marketing Strategy: BI analytic tools, when used within a relationship
marketing strategy, can regularly review business performance trends and
suggest actionable recommendations, enabling the organization to consistently optimize
the strategic marketing approach. In this way, organizations investing in a BI analytic
tool benefit from measurable and interactive marketing initiatives that
strengthen customer relationships, advance client intelligence,
Q4. What are the main
features of a financial reporting system (At least 10 features) 10
Answer:
Features of a financial reporting system: The following are the main features of a financial
reporting system:
Drag-and-drop report builder: This feature helps in creating sophisticated
reports and analyzing them with ease. To generate a report, you need to select
the desired items from a menu, drag them onto a graphical workspace and choose
appropriate formatting options.
Q5. Discuss the
various critical challenges that need to be overcome for BI to succeed within
an organization (Listing the critical challenges) 10
Answer: Critical Challenges for Business
Intelligence Success: Business
success is achieved with BI through easily accessible information. This access
can be best achieved with the help of precise and timely insight into the
finances and customers of an organization as well as the state of the market.
The true indicator of success in business is when BI results in more
profitability. Organizations achieve
Q6. a. List the
factors responsible for the increasing importance of BI in organisations. b.
What are the obstacles in Implementing BI in Organisations 5, 5
Answer:
Factors Responsible for the Increasing
Importance of Business Intelligence in Organisations: The increasing importance of BI
is due to various factors, namely, technological advancement, competitive
market and need for quick reflexes. Let's elaborate on these factors.
Technological advancement: The magnificent increase in
electronic connectivity between people and organisations through the Internet
and Intranet has generated an explosion of data volumes. The development in the
storage capabilities has also supported this exponential rise in the amount of
data. In addition to this, hardware with high processing speeds help in
carrying out complicated calculations
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us
on 08791490301, 08273413412
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