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Spring 2015
Bachelor of
Business Administration - BBA Semester 4
BBA405 – Retail
Management - 2 Credits
(Book ID: B1716)
Assignment – 30
Marks
Note: Answer
all questions. Kindly note that answers for 10 marks questions should not
exceed 450 words. Each question is followed by evaluation scheme.
Q1. Explain different types of Retail formats and
types.
(Explanation of retail formats) 10
Answer:Retail
formats and types Retail industry is continuously going through changes on
account of liberalisation, globalisation and consumer preferences. While
multinational retail chains are looking for
Q2. Explain retail
marketing mix. 10
Answer:
Retail Marketing Mix
Marketing is strongly
tied to the idea of branding and innovation. Marketing and promotional campaign
form an integral part of retailers’ strategies.
These are used to
increase visibility, drive sales, advertise new products, popularise products and
reach
Q3. What are the
elements of store design? Explain each in detail. 10
Answer :
Elements of store design
The store design tells a customer
what the store is all about. It is very important for communicating and creating
an image of the store in the minds of the customer. It is the creation of this
image that is the starting point of all marketing efforts. This creation of
image is possible only when the merchandise, sales personnel, and
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then
call us on 08791490301, 08273413412
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