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DRIVE-Spring
2015
PROGRAM-Bachelor
of Business Administration- BBA
SEMESTER-4
SUBJECT
CODE & NAME-BBA 403 - International marketing
BK
ID-B1714
CREDIT
& MARKS-4 CREDITS, 60 MARKS
Q.1.
Explain the meaning, need and significance of international marketing. (Meaning,
Need, significance) 3, 4, 3
ANS:
Meaning of
International Marketing
Before trying to
understand the definition of international marketing let us recapitulate
the definition of “Marketing” as given by Mr. Kotler, an authority on
the subject. According to Mr. Kotler, “Marketing is a societal process
by which individuals and groups obtain what they need and want
Q2 What are the elements of culture? Explain.
(Elements of culture)
Answer:
Broadly,
culture constitutes five elements called the values, rituals, symbols, beliefs
and thought processes as referred in the foregoing
Q3 Assessing political environment plays an important role in taking
business decisions.
Discuss this statement. What risks could arise due
to political environment?
(Discuss the statement, Political risk)
Answer:
Assessing
the political environment always plays a very important role in arriving at any
business decision. Foreign firm operations are drastically affected due to
certain laws and regulations directed by local, regional and/or central
government.
Further,
assessing the political situation and climate of the home country is much
easier compared to the one in a
Q.4.
Explain the meaning and need of secondary research in international marketing. (Meaning,
need) 3, 7
ANS:
Secondary Research
As the name indicates,
secondary data is the data collected by somebody earlier for their use.
Secondary research is carried out first. This research is conducted by
collecting data from the following
Q.5.
What is the mode of entry adopted by McDonalds? Discuss the various modes of
entry in international business. (Mode of entry by McDonalds, Modes of entry) 3,
7
ANS:
Mode of entry adopted by McDonalds
Mcdonald is the world
famous fast food restaurant. Mcdonald’s from its day first has always tried to
have strong
Q6
Write short notes on:
a)
Product diversification
b)
Product customization
[a)
meaning and benefits of product diversification b) meaning and benefits of
product customization] 5, 5
Answer:
Product
Diversification
Product
diversification is a conscious activity undertaken by business firms where new
products are added to the existing portfolio of product/s to exploit the
additional sales opportunities available in the market.
The
International Marketer secures a marketing edge over competitors by
diversification of products in which
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