ml0017 smu mba Winter 2014 IVth sem assignment

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DRIVE

WINTER 2014

PROGRAM

MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDROMN (SEM 2)

SUBJECT CODE & NAME - ML0017-Mall Management

BK ID - B 1843

CREDIT & MARKS - 4 Credits, 60 marks

Q1. Explain Retail Trade Area and the different models related to it. (Explanation of retail trade area, Explanation of models) 10

Answer: Retail Trade Area:  Retailers estimate the demand for a new location by defining its trade area and then estimating how many people within the trade area will spend. This estimation of where the customers will shop is of critical importance to retailers. Researchers have developed many models for defining the size of

Q2. Elaborate the characteristics of International Standards of Shopping Malls. 10

Answer: Characteristics of International Standards of Shopping Malls: Let’s take a closer look at some international blueprints available to us and endeavor to closely outline best practices in designing various retail formats. We’ll also look at some of the common characteristics that are embedded in the design and analyse how these best practices fit in into the strategy and positioning of the shopping malls. So

Q3. “Tenant Management in malls is a very critical matter”. Elaborate. (Meaning of tenant management, Explanation of role of tenant mix) 10

Answer: Meaning of tenant management : Tenant management through the technique of tenant mix. You understood the role of tenant mix in tenant management. The unit also discussed the guiding factors that determine tenant mix. A marketing plan may be part of an overall business plan. It is a plan that draws round a company’s general marketing efforts. Marketing process can be comprehended by the

Q4. Explain the use of In-Mall Ads to develop Experiential Marketing. 10

Answer: Use of In-Mall Ads to Develop Experiential Marketing: For beginning to use in-mall media for developing appropriate marketing experiences, marketers must concentrate on how to improve the shoppers’ mall experience. Forrester proposes getting started with this by:

• Considering target customers in mall behaviours: More than investigating the demographics of mall shoppers, marketers should also focus on the attitudes and behaviours of mall shoppers to make out the mall ad set-up and message that will best fit – and give value – to their target customers. Generating

Q5. “Shopping malls and complexes are places where people gather in great numbers and the occurrence of a disaster can result in heavy casualties”. Elaborate. (Meaning of Emergency Management, Explanation of Steps) 10

Answer: Emergency Management: Shopping malls and complexes are places where people gather in great numbers and the occurrence of a disaster can result in heavy casualties. Thus, mall safety is of key importance. Certain safety tips that can be very useful are as follows:

1.      Elevator problems commonly lead to mishaps in malls. It is the duty of the mall management to make

Q6. Write short notes on: 10

a) Cooperative Advertising

b) Resource Based Analysis

Answer: Cooperative Advertising: Cooperative advertising means shared advertising. An external source such as a manufacturer or wholesaler pays majority of the advertising cost, which is of significant advantage for the retailer. In this respect, brand promotion is essential. If a brand gets consumer appeal,

Get fully solved assignment. Buy online from website

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we will revert you within 2-3 hour or immediate

Charges rs 125/subject and rs 700/semester only.

if urgent then call us on 08791490301, 08273413412